All Products (202)

* Professional products. Requires special training! Alignment for blonde and streaked hair. Plasthair Bixyorellan Passion Fruit Homna Tokyo Reconstructive Mask performs high performance in the alignment of the hair fiber due to the potential of the acidic assets of Passion Fruit, in addition to being rich in vitamin A, C and complex B, which restore shine and softness. Passion fruit stands out due to its acidity index, which acts transformingly on the hair fiber and in synergy with the exclusive formula, especially on resistant blonde and streaked hair. ACTIVE: Passion fruit oil, honey extract, hydrolyzed keratin INDICATION FOR USE: Curly hair (3C), Curly hair (4A and 4B) blonde and locks. DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Passion Fruit Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired.

* Professional products. Requires special training! Preparatory Shampoo Plasthair Bixyorellan Prepare Homna Tokyo is the first and fundamental step for the preparation of the wires. Acts directly on the cuticle of the hair fiber, removing all impurities and “opening” the scales, facilitating the absorption of actives. It has this action due to its alkaline pH, which together with the blend of high quality and performance actives, preserve the hair fiber without causing damage to the cortex.

Introducing Coconut Liss™, the ultimate Hair Straightening and Hydration Solution designed for professional hairstylists seeking perfect straightening results with intense hydration and hair smoothing benefits. The innovative Hydro Coconut Technology combines nourishing Coconut Oil, revitalizing Grape Seed Oil, strengthening Coton Seed Oil, and rejuvenating Hydrolyzed Silk. Coconut Liss offers transformative results, delivering smooth and straight hair with enhanced hydration and manageability, providing intense moisturization, and restoring dry and damaged hair to its optimal health. Experience the benefits of Coconut Liss: perfect hair straightening, long-lasting hydration, and a luxurious silky-smooth look. The nourishing properties of Coconut Oil replenish moisture, while Grape Seed Oil helps strengthen and protect the hair strands. Coton Seed Oil adds softness and shine, while Hydrolyzed Silk contributes to the overall smoothness and silkiness of the hair. Say goodbye to frizz, unruly curls, and dullness and hello to perfect, hydrated hair. Coconut Liss unlocks the potential for remarkable hair transformations, leaving hair silky, smooth, and incredibly radiant. Elevate your salon experience with Coconut Liss, the preferred choice for hairstylists seeking flawless straightening, intense hydration, and luxurious hair smoothing results.

Inoar Speed Liss Mousse contains new technology based on an emollient and smoothing blend that deeply treats the hair, leaving it aligned and frizz-free, promoting shine and softness. With thermal protection, Speed Liss Mousse aligns the hair, smoothing it slightly and giving it shine and manageability. It also strengthens, stimulates collagen production and reconstructs damaged hair.Direction: Apply the product to clean, dry hair and leave it on for 30 to 40 minutes. Then rinse, dry and brush. The use of a flat iron can prolong the result, and you can finish as you wish.

Robson Peluquero Master Oxidants are designed to act quickly and offer greater security in bleaching processes. They prevent dryness in the hair. The presentation of Robson Peluquero oxidants is 900ml, guaranteeing to be a highly profitable and very durable product. This line of products are created with a special technology that allows the benefits of the product to be preserved from beginning to end.

* Professional products. Requires special training! Transform frizzy, unruly hair into sleek, brilliantly smooth locks with the Honma Tokyo Coffee Green Protein Complex—a revolutionary single-step nanoplastia smoothing care that delivers 100% frizz elimination and long-lasting discipline for up to 6 months with proper application and aftercare, completely formaldehyde-free. This 150ml salon trial size is perfect for testing the product or individual client applications. What Is It? The Honma Tokyo Coffee Green Protein Complex 150ml is an advanced professional nanoplastia smoothing care developed with the innovative Amino LCC Formula and glycolic acid from green coffee extract. This single-step discipline system delivers powerful smoothing results without formaldehyde—strengthening, disciplining, and nourishing hair from within. Achieves 100% straightening capacity even on resistant Afro-textured hair, with results lasting up to 6 months. This compact 100ml size is ideal for trial applications, new clients, or salons wanting to test the product before investing in the professional 1L size. Professional Use: Designed for salon application or experienced users. No pre-wash required—works directly on dry hair. Features HSS (Honma Straightening System) technology and purple pigment (Acid Violet 43) to neutralize brassy tones in blonde hair. Formula & Key Ingredients Cysteamine HCL: Primary smoothing agent that restructures hair bonds without formaldehyde Coffea Arabica Seed Extract: Green coffee antioxidant for strengthening, shine, and anti-aging Panthenol (Vitamin B5): Deep hydration for improved elasticity and moisture balance Shea Butter: Nourishing emollient for moisture retention and softness Acid Violet 43: Purple pigment that neutralizes yellow/brassy tones Honey Extract: Natural humectant for moisture binding and shine Problem & Solution: Find Your Hair Challenge For Frizzy, Unmanageable Hair If daily styling battles with frizz and humidity leave your hair uncontrollable, the Honma Tokyo Coffee Green Protein Complex delivers professional discipline that lasts: Eliminates 100% of frizz for up to 6 months with proper application and aftercare Creates a protective barrier against humidity and environmental damage Reduces daily styling time by up to 50%—wake up with smooth, style-ready hair Delivers intense shine, softness, and brilliant light reflection For Curly & Afro-Textured Hair (Types 3C, 4A, 4B, 4C) Resistant curls and coils that don't respond to traditional keratin smoothing care finally meet their match with Honma Tokyo's advanced nanoplastia technology: Achieves 100% straightening on all curl patterns—even the most resistant Afro-textured hair Disciplines without damage, breakage, or compromising hair integrity Strengthens and nourishes hair structure from within Reduces porosity and brittleness for stronger, healthier hair For Pregnant Women & Sensitive Clients Finding a professional smoothing care that's safe during pregnancy is challenging. The Coffee Green Protein Complex is one of the few smoothing systems officially approved for expectant mothers: Formaldehyde-free and formalin-free—verified safe, non-toxic formulation Approved for pregnant women and nursing mothers Suitable for children aged 11+ under professional supervision Pleasant scent during application—no harsh chemical odors For Blonde & Colored Hair Light-colored hair requires special care during smoothing applications. The Coffee Green Protein Complex is specifically formulated with blonde hair in mind: Purple pigment (Acid Violet 43) neutralizes yellow and brassy tones Compatible with dyed and colored or bleached hair Gentle enough for fine or bleached hair with appropriate temperature settings How to Use Important: Always perform a strand test before full application. Choose one method based on hair type and desired intensity. The 150ml size is sufficient for 1-2 full applications on short to medium-length hair. Method A: Standard Manufacturer Protocol Prepare: Work on dry, unwashed hair. Divide into 4 equal sections. Only wash if heavy product buildup is present. Apply: Apply Coffee Green Protein Complex strand by strand, 1 cm from roots. Distribute with fine-tooth comb. Process: Leave for 30-55 minutes depending on hair type. Use plastic cap. Never exceed 55 minutes. Rinse: Rinse thoroughly until product is 100% removed (7-10 min). NO SHAMPOO. Dry: Blow-dry 100% until strands are completely polished. Seal: Flat iron thin sections (max 1 cm) at appropriate temperature, 7-15 passes per strand. Finish: Allow to cool. Optional: Apply Honma Tokyo mask for 10-15 min, rinse out. Method B: Expert Salon Protocol (Enhanced Results) This advanced technique leaves product residue on hair for deeper infusion and enhanced smoothness. Recommended for resistant, thick, or Afro-textured hair. Prepare: Work on dry, unwashed hair. Divide into 4 equal sections. Apply: Apply Coffee Green Protein Complex generously strand by strand, 1 cm from roots. Ensure complete saturation. Process: Leave 40-55 minutes for normal hair, up to 90 minutes for highly resistant hair. Use plastic cap. Partial Rinse (50%): Rinse hair only partially—remove approximately 50% of product, leaving residue on the hair shaft. Do NOT rinse completely. NO SHAMPOO. Dry: Blow-dry hair 100% with remaining product still on strands. Use brushing technique until fully dry and polished. Seal: Flat iron thin sections (max 1 cm) at appropriate temperature, 10-15 passes. The remaining product seals deeper into the cortex during thermal activation. Finish: Allow to cool completely. Optional: Light rinse or apply finishing serum. Temperature Guide: Fine/bleached: 160-180°C | Normal: 180-200°C | Thick/resistant: 210-230°C Results Duration: Up to 6 months with proper aftercare. Reapplication every 60-90 days on regrowth only.

B-TOX RECONSTRUCTOR VIOLET BEAUTY BLOND is a thermo-activated compound, rich in vitamins and proteins, that promotes reconstruction and manageability of the hair. It restores lost nutrients, penetrates the hair fiber, rebuilds the inner layers of the strands, and aligns the cuticles for deep treatment. It repairs split ends by forming a protective shield, safeguarding blonde hair from daily damage and preventing premature fading of highlights. It provides intense shine, softness, eliminates frizz, and leaves the hair silky, shiny, with unmatched smoothness and a vibrant, platinum blonde tone. It helps maintain color and shine, as its benefits in hair care allow for extended time between touch-ups. With moisturizing and nourishing action, it keeps the hair well-treated while neutralizing unwanted tones, reducing the need for frequent color retouching and preserving the health of the hair fiber.

The Inoar Blends line was developed from a blend of botanical and vegan oils, specially formulated for dry hair. It combines coconut oil (rich in vitamin E and fatty acids), avocado oil (containing vitamins A, B, D, and amino acids), and argan oil (an antioxidant).

When toxins, residues, or heavy metals accumulate in the hair fiber, they can prevent chemical treatments such as bleaching, coloring, or straightening from being effective. CCRP TURBO ACTIVATED CHARCOAL is perfect for detoxifying the hair, absorbing impurities, toxins, and product buildup, leaving the hair cleaner and healthier. In addition, it helps unclog hair follicles, stimulates healthy hair growth, and prevents issues such as excessive oiliness.

* Professional products. Requires special training! Intensive Protein Spray Coffee Premium Collagen Homna Tokyo acts as a facilitator for the alignment system, softening the hair fiber, thus allowing greater results due to flexibility, repair and hydration of the hair. In addition, it has thermo-active and thermo-protective action, performing mechanical and solar thermal protection, providing vitality and finishing to the hair. COMPLETE LINE ASSETS: Glycolic coffee extract, Collagen, wheat protein DIRECTIONS FOR USE: 1. With wet hair, apply a small portion of Coffee Premium Collagen Dilator Shampoo, massaging gently. Rinse and repeat the procedure. In the second wash, let the product act for 3 to 5 minutes. Rinse well without leaving product residue. 2. Apply Coffee Premium Collagen Intensive Protein Spray if necessary (for porous, damaged and fragile hair). Spray along the entire length of the hair and pause for 3 to 5 minutes. Rinse well. 3. Then dry the hair 100% and divide it into 4 parts. Apply the Coffee Premium Collagen Capillary Regenerating Gel strand by strand 1 cm away from the root. No break time is required. 4. Divide the hair again into 4 parts and start drying with the first section at the beginning of the application. Then flat iron thin strands until the strands are completely aligned. 5. Let the hair cool, rinse well with warm water until the product is completely removed. Remove excess water with a towel and spray the Intensive Coffee Premium Collagen Protein Spray. Let it act for 3 to 5 minutes, rinse and finish as desired. Note: The Coffee Premium Collagen Intensive Protein Spray can also be used as a thermal finisher. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - Remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

* Professional products. Requires special training! The Coffee Premium Collagen Homna Tokyo Dilator Shampoo prepares the hair, dilating the capillary cuticle and preserving the integrity of the strands due to the action of Glycolic Coffee Extract and Collagen. This factor helps in greater absorption of assets, increasing the alignment effect by up to 40%. The smoothing of the Coffee Premium Collagen Homna Tokyo Capillary Regenerator Gel is achieved by the exclusive action of the gelatinous collagen that acts directly on the hair fiber. Its lightweight base formula allows collagen, keratin and its actives to act intensely on the hair, reassociating the molecules and forming a protective and flexible film on the hair fiber. The moment it receives the heat source, it promotes a smooth, malleable and long-lasting structure.

Onix Thermal Reconstruction is a professional hair treatment developed to restore damaged, dry, or chemically treated hair. Its formula is enriched with reconstructive actives, amino acids, and proteins that work deep inside the hair fiber, bringing back strength, softness, shine, and elasticity.It is ideal for hair that has undergone coloring, bleaching, straightening, or frequent use of heat styling tools. Benefits: Rebuilds the hair fiber from the inside out. Provides intense shine and a silky touch. Reduces frizz and improves hair resistance. Deep hydration without weighing the hair down. 📌 How to Use Wash hair with a deep cleansing shampoo and rinse well. Towel dry to remove excess water. Apply Onix Thermal Reconstruction strand by strand, distributing evenly from mid-length to ends. Blow-dry and, if desired, use a flat iron to enhance the reconstructive effect.

Hair cream with vitamin C for dry hair. This cream intensively moisturises, adds shine and leaves hair very soft and pleasant to the touch. INOAR Blends Shaping Cream is rich in Vitamin C, which instantly nourishes your hair in your daily hair care routine. This treatment relaxes the hair and prevents it from frizzing or matting. The cream will help preserve healthy and beautiful strands and protect them from dryness or other aggressive external factors. Vitamin C, coconut, avocado and argan oils, rich in fatty acids, amino acids and antioxidants, deeply moisturise the hair, giving it an impressive shine, softness and elasticity. Active ingredients: vitamin C, coconut, avocado and argan oils.

Introducing the Strength and Shine Kit, featuring a 1000ml shampoo and an 800ml conditioner specially formulated to revitalize and strengthen your hair. Enriched with natural and vegan ingredients, this kit promises to transform the health and appearance of your strands. The result: revitalized, strong, shiny, and soft-to-the-touch hair, with visible reduction of frizz, dullness, roughness, and split ends.

Experience the transformative power of the Coconut Liss™ Hair Straightening Intro Set. This introductory kit is designed for salons and hairstylists to discover the exceptional results of the Coconut Liss™ Hair Straightening Collection.  The set includes the Coconut Liss™ Hair Straightening Protein, a professional-grade formula that delivers perfect straightening while providing intense hydration and nourishment. Complementing the Protein, the Coconut Liss™ Shampoo gently cleanses the hair, while the Conditioner deeply moisturizes and detangles.  This introductory set offers a glimpse into the remarkable benefits of the Coconut Liss™ Collection, enabling you to elevate your salon services and provide your clients with beautifully straightened hair that is deeply hydrated and irresistibly smooth.

Introduce your clients to the incredible benefits of the Top One™ Hair Straightening Intro Set. This introductory kit includes the Nutri Protein, Shampoo, and Conditioner, all in a convenient 200ml size. Experience the power of our advanced hair straightening formula, enriched with the nourishing Nutri Oils Blend of Argan, Grape Seed, Coconut, and Sunflower Oils. Achieve silky-smooth, straight locks with ease and provide your clients with a taste of the exceptional results they can expect from the Top One™ Hair Straightening line. Elevate your salon services and create a lasting impression with the Top One™ Hair Straightening Intro Set. 

* Professional products. Requires special training! Rapid absorption without the need for break time. Coffee Premium Collagen has the exclusive action of collagen, which acts directly on the hair fiber. Its light and gelatinous base formula does not require pause time. Allows collagen, keratin and its actives to act intensely on the hair, reassociating the molecules and forming a flexible protective film on the hair fiber. The result is a smooth, malleable and durable structure.

* Professional products. Requires special training! The smoothing of the Coffee Premium Collagen Homna Tokyo Capillary Regenerator Gel is achieved by the exclusive action of the gelatinous collagen that acts directly on the hair fiber. Its lightweight base formula allows collagen, keratin and its actives to act intensely on the hair, reassociating the molecules and forming a protective and flexible film on the hair fiber. The moment it receives the heat source, it promotes a smooth, malleable and long-lasting structure.

Onix Liss Natural Hair Therapy Banana & Honey is a natural deep treatment made with banana and honey, specially developed for brittle and damaged hair. It is the best for hair hydration, as it promotes a therapeutic action on the strands, leaving the hair healthy, shiny, soft, and silky. It revitalizes the strands and restores elasticity, repairing damaged hair and preventing split ends. Directions for use / Usage tips: 1/. Apply the Onix Natural Hair Therapy Banana & Honey Deep Care Mask to damp, washed hair from mid-lengths to ends, gently massaging the strands. 2/. Leave on for 3 minutes for maximum hydration, then rinse thoroughly with water. 3/. Finish as desired!

Go Curly Day After is a revitalizing spray that redefines curls in seconds. Its lightweight formula deeply nourishes the strands, restoring the moisture and hydration needed to reshape curls without the need to wet them. Ideal for use between washes to keep hair always at its best—frizz-free and with that natural movement. If you’re looking for definition, hydration, and hair full of life, the Go Curly Cachos e Crespos line from BRAÉ is your perfect choice!

Beauty Impressive Beauty Capilar Gold Plus: Promotes hair reconstruction, making it healthier and more nourished, thereby enhancing beauty and manageability. With a range of potent nutrients, it fills in the "wrinkles" of the hair and allows for complete recovery from factors that cause dryness, breakage, and lack of shine such as sun rays, wind, extreme humidity, or very dry weather. Beauty Capilar Gold Plus promotes alignment, discipline, and helps eliminate frizz, and can even reduce hair volume for a "natural straight" effect. INDICATION: We recommend Beauty Capilar Gold Plus for all hair types. It is not recommended for pregnant women, nursing mothers, and children. HOW TO USE BEAUTY GOLD PLUS: Wash hair with a deep cleansing shampoo 2 to 3 times and rinse. Dry the hair completely. Divide the hair into 4 equal parts and apply Otox Capilar, maintaining a distance of 1 cm from the scalp. Leave it on for 20 minutes. Dry with a blow dryer and flat iron in thin sections. Once the hair cools down, rinse with water. RESULTS:   Reconstructive and moisturizing action with Argan and Ojon; Immediate nutrition; Shine and manageability; Wonderful and subtle fragrance in the hair; Alignment, discipline, and volume reduction.

Afro System Treatment Mask is a powerful solution for Afro-textured hair in need of intensive care. Formulated with Argan oil, collagen, and cocoa, this mask offers restorative and nourishing action, providing deep hydration and repair for damaged strands. Full Description and Features: Intensive Repair: Thanks to its rich formulation with Argan oil, collagen, and cocoa, this mask has high emollient power, making it ideal for dry, porous, and lifeless hair. Deep Hydration: The Afro System Treatment Mask penetrates deeply into the strands, promoting intensive hydration and restoring nutrients lost over time. Hair Recovery: In addition to hydrating, this mask helps restore hair health, leaving it stronger, more resilient, and shinier. How to Use: After washing your hair with shampoo, remove excess water from the strands. Apply a generous amount of the Afro System Treatment Mask strand by strand, distributing evenly along the length of the hair. Gently massage to ensure the product is absorbed. Leave the mask on for 15 to 20 minutes. Rinse thoroughly with warm water. Benefits: Intensive repair for damaged hair Deep and long-lasting hydration Restoration of hair health Shine and softness to the strands

The Inoar Blends line was developed from a blend of botanical and vegan oils, specially formulated for dry hair. It combines coconut oil (rich in vitamin E and fatty acids), avocado oil (containing vitamins A, B, D, and amino acids), and argan oil (an antioxidant).

The Inoar Blends line was developed from a blend of botanical and vegan oils, specially formulated for dry hair. It combines coconut oil (rich in vitamin E and fatty acids), avocado oil (containing vitamins A, B, D, and amino acids), and argan oil (an antioxidant).