All Products (213)

Burix One is a product aimed at Hair Restructuring techniques whose main objective is to align the hair and revitalize the damaged hair fiber. Developed with a 100% organic and vegan formula, the product strengthens the strands and seals the cuticles, providing a healthy, soft and long-lasting smooth. Burix One is a product for professional use recommended for anyone looking for a beneficial and safe alignment, as its technology is capable of preventing the main signs of dryness and repairing the damage suffered by the capillary structure. Its use is authorized for all types of yarn, including chemically treated ones or those undergoing capillary transition. Benefits offered by Burix One: – Powerful and long-lasting smooth;– Deep hydration and soft touch to the locks;– Extraordinary brightness;– Nutrition;– Reconstruction and retexturing of internal structures;– Replacement of keratin;– Antioxidant and rejuvenating action;– Repair of the main damages suffered by the wire;– Control of frizz and repair of split ends;– Easy and practical application.

Transform your hair with Cadiveu Brazilian Thermal Reconstruction, a salon-grade smoothing and repair treatment designed to restore, strengthen and deeply nourish damaged or frizzy hair. Formulated with Brazilian cocoa butter, keratin, and panthenol, this thermo-activated system rebuilds the hair fibre from the inside out—leaving hair silky-smooth, frizz-free, and brilliantly shiny for up to three months. Ideal for all hair types, including coloured or chemically treated hair. Key Benefits ✅ Instantly smooths and realigns hair cuticles✅ Reduces frizz and adds intense shine✅ Strengthens and reconstructs damaged hair✅ Long-lasting results (up to 3 months)✅ Safe for all hair types – including bleached, coloured, or highlighted hair How to Use (Professional Application) Wash hair with anti-residue shampoo and dry 80%. Divide hair into sections and apply the Thermal Reconstruction evenly. Blow-dry completely. Flat iron each section 7–10 times (190–230 °C). Rinse and finish with a deep conditioning mask for 3–10 minutes.

Pro Digital offers unmatched high power, light weight, low noise and durability. Work with a compact, high-performance tool that reduces your stress and increases your comfort. 

INNOVATIVE TECHNOLOGY: The only one with THREE FUNCTIONS BLUE: Accelerates chemical processes and reaches deeper layers; RED: Potentiates growth and strengthening; GREEN: Renews hair fiber and nourishes the hair. ADVANTAGES OF SUPREME PHOTON: Speed and agility saving time; Photoactivation of chemical product in the hair strands; Assists in the penetration of chemicals such as discoloration and pigmentation of the hair strands Cold light, does not heat the scalp; Can be used on any type of hair; Durability of chemical processes in the hair, deeper hydration, straight hair for longer, intensity of pigments in the hair; Provide differentiated service to its customers; Helps in the phase of hair growth, making it more resistant; Helps in hair loss processes working directly on metabolism capillary reducing oiliness of the scalp. Cellular stimulation producing more amino acids and collagen, providing capillary renovation. Nourished and reconstructed hair Shinier and softer hair, helping to cauterize the hair strands; Complete absorption of chemicals in hair; Speed and agility in the use of chemical processes; Pause time of chemicals in the smaller hair strands projecting much less the hair fiber; It can be used on any type of hair, without contraindication; In the treatment of seborrhea-dandruff, it helps in the healing of the scalp; Hair with more color intensity in chemical colouring

BRAÉ Stages Gloss Hydra by Bruna Tavares Conditioning Ampoule features a formula enriched with ingredients that help promote healthier-looking hair. Infused with Tsubaki Oil, it helps deliver deep hydration and mirror-like shine, while BT Bio Shine works to smooth the hair cuticles, providing a practical treatment that leaves the hair looking softer, smoother, and more radiant.

Keep your colour bright and shiny for longer with this intense mask treatment. Blended with violet pigments to neutralise yellow and brassy tones, its formulation combines vitamins and proteins to achieve a natural sleek look. Deeply conditions and promotes a healthy glow and smoothness.

Introducing the Nanoplex Arginina™ Hair Straightening Nanoplastia Treatment Intro Set 200ml, the perfect introductory experience for salons and independent hairstylists. Test and validate the exceptional performance of our Nanoplex Arginina Hair Straightening Nanoplastia Treatment before committing to the full-sized set.At the heart of this kit is the Nanoplex Arginina™Hair Straightening Protein 200ml, a professional-grade formula infused with our revolutionary Amino Fusion Technology. This advanced treatment delivers long-lasting straightness, intense nourishment, and promotes healthy hair growth.  Our Nanoplex Arginina™ Shampoo cleanses and nourishes the hair, preparing it for the straightening treatment, and adding an extra color care effect. The Nanoplex Arginina™ Conditioner enhances the straightening effects, providing silky-smooth results and adding a touch of luxury.Experience the transformative power of Nanoplex Arginina™ as you unlock perfect straightening, intense nourishment, and remarkable hair transformation.

The Lizze Extreme Hair Dryer was designed exclusively for professionals, its lightness makes it a complete dryer, increasing hairdressers' gains and reducing exhaustion and pain by continuous effort.

REDUCE FROM 2 HOURS TO JUST 40 MINUTES IN ONE PROGRESSIVE REDUCE PASSES FROM 16 TO ONLY 4 IN A PROGRESSIVE THE HOTTEST 200°C (392°F) The flat iron Lizze Extreme has a temperature from 150°F to 392°F ( 150°C to 200°C )

Greeny Remover is an intelligent system for removing unwanted greenish tones. It acts on the surface of the strands as a sequestrate of minerals, metal ions and cosmetic residues that cause damage, restoring the healthy appearance of the strands. It eliminates impurities and restores hair. Restores the natural elasticity of the hair fibre and prevents yellow tones. Eliminates the green tones revealing the pure blonde. Retrieves the color integrity of the strands. Restores strength to strands. Returns the absolute shine of the hair. Prevents overheating of the bleaching powder when used before the bleaching process.

Nanohall Plastia is a Brazilian protein with a Nano plastic capillary repair. Offers healthy and long-lasting molecular realignment to hair. Its technology is enriched with natural and technological ingredients responsible for renewing the damaged hair fiber and recovering the strength lost by the hair. Due to its moisturizing and filling action, Nanohall Plastia Prohall protects the hair fiber and prevents the cuticles from opening, retaining the treatment inside the hair. Action: While the hyaluronic acid acts directly in the intense hydration of the hair, the lactic acid enhances the treatment for the renewal, nutrition and capillary rejuvenation. In addition, the exclusive Bacaba oil, native from Amazon, with its high content of fatty acids, provides a lipid replacement, preventing the hair from drying out and treating them intensively. Benefits: ✓  Renews the hair fiber; ✓  Restores the strength of the hair; ✓  Moisturizing and filling action; ✓  Nutrition and hair rejuvenation; ✓  Intense hydration;

Select Blond offers a complete treatment for blonde hair, promoting alignment, frizz reduction, and color uniformity. Its toning action neutralizes yellowish tones, while the advanced formula repairs the hair fiber, controls excessive volume, and leaves the hair healthy, soft, and intensely shiny. Total Repair and Toning ActionFormulated with Lumini System as the main technology, Select Blond penetrates the hair fiber, restoring damage caused by chemical treatments, pollution, and UV exposure. In addition to providing intense hydration, the treatment evens out the color of blonde hair, enhancing luminosity and neutralizing unwanted tones. Benefits of Select Blond Long-lasting alignment with a natural effect Toning action that eliminates yellow tones Frizz reduction and control of excessive volume Deep hydration and soft touch Reconstruction of the hair fiber and strengthening of the strands Intense nourishment and balance of natural oiliness Intense shine and a healthy appearance Protection against external aggressors and daily wear Practical and safe application Advanced Technology and Key Active IngredientsThe Select Blond formula combines innovative ingredients to ensure effective treatment: Lumini System Restructures the hair fiber, promoting alignment and softness Enhances nutrient absorption, boosting hydration Coconut Oil Reduces frizz, tames unruly strands, and combats dryness Forms a protective barrier against external damage Hydrolyzed Collagen Increases elasticity and strength of the hair Provides natural movement and structural repair Lactic Acid Penetrates the inner layers of the hair, restoring the fiber Combats dryness and restores hydration and shine Usage IndicationsRecommended for natural or bleached blonde hair, especially for those looking to neutralize yellowish tones and even out color. Compatible with LOW POO and suitable for all hair types (straight, wavy, curly, and coily), including chemically treated hair. SpecificationsProfessional-use product with toning action, thermal alignment, and fiber reconstruction.Approximate yield: up to 6 months for medium to long hair. Precautions Perform a patch test before use Store in a cool, well-ventilated place Pregnant or breastfeeding women should consult a specialist before application Try Select Blond and enjoy aligned, hydrated, and yellow-free blonde hair!

Black Love is a finisher, made with noble actives and specific to provide emollience and protection to the hair. Composed of vegetable ingredients, it provides the hair with better treatment results and hydration. Recommendation: Use as a part of Black Love Treatment

FINISH HAIR LUMINOUS BLUE is a gloss finisher with noble active ingredients, especially for blond, dyed and discolored hair. Its formula contains pigments like – BLUE – which neutralizes unwanted shades and intensifies and greatly extends the durability of the color.

The Brasil Cacau Deep Conditioning Hair Mask restores normal balance and helps maintain the smoothness for a long time! The hair mask suitable for professional use only. Featuring hydration and reduced frizz.

The Brasillian Thermal Reconstruction realign cuticles and makes the hair smooth with an intense shine! Professional use only. Features thermo-activated restructuring process that can be used on all hair types to make the hair radiantly smooth and frizz-free for at least 3 months.

The Go Curly Cachos e Crespos Curl Activator Gel 500g from Braé is a styling product specially developed for curly and coily hair. Its lightweight formula provides intense curl definition without making the hair stiff, maintaining the natural movement of the strands. Main features: Strong hold: Ensures well-defined and long-lasting curls. Thermal protection: Helps protect against damage caused by heat styling tools. Light gel texture: Makes application and curl shaping easy. Free from silicones, petrolatum, and parabens: Compatible with the Low Poo method, ideal for those seeking a more natural and healthy hair care routine. How to use: With clean, damp hair, apply a generous amount of the product to your hands and distribute evenly through the hair, section by section, styling as desired. No need to rinse. To enhance results, it is recommended to use it combined with other products from the Go Curly line, such as the leave-in conditioner, to keep the hair even more hydrated and soft.

BTX Nanohall is designed to recover damaged hair, as it reduces frizz and aligns the hair as a whole. Prohall Professional Products, designed specifically for hairstylists seeking the utmost quality and excellence. Each product in our extensive range is meticulously crafted using cutting-edge technology and incorporates the most sought-after ingredients demanded by the market.

The Select One Anti-Frizz Mask was developed to provide frizz control and reduce excessive volume, leaving hair disciplined, silky, and intensely shiny. Its innovative formula delivers deep hydration, nourishment, and fiber repair, resulting in healthier, stronger strands with natural movement. Benefits Long-lasting frizz control and reduction of excessive volume Intense hydration and nourishment for a silky touch Repairs damage caused by chemical processes and external aggressors Protection against free radicals, forming a protective layer around the hair Strengthens the hair structure, helping prevent breakage and split ends More luminous, aligned hair with natural movement Easy application for an effective and practical treatment Active IngredientsLumini System Repairs and retexturizes the hair fiber Enhances texture, repairs damage, and boosts nutrient absorption, leaving hair more manageable and silky Coconut Oil Protection against frizz and dryness Forms a protective layer around the strands, reducing frizz, dryness, and split ends, while taming unruly hair Hydrolyzed Collagen Elasticity and strength Increases flexibility and resistance, ensuring natural movement and post-chemical damage repair Lactic Acid Deep hydration and shine Penetrates the inner layers of the hair fiber, repairing cuticles and providing deep hydration and intense shine IndicationsSuitable for all hair types (straight, wavy, curly, and coily), especially for chemically treated hair. Ideal for thermal anti-frizz treatments, delivering a disciplined and long-lasting effect. How to Use Patch Test: Before use, apply a small amount of product to your forearm or behind the ear using a cotton swab. Wait 20 minutes and check for any allergic reactions. If any occur, rinse immediately and discontinue use. Apply Select One following the instructions for the thermal treatment procedure. Precautions For professional use only; not hypoallergenic Keep out of reach of children Store in a cool, well-ventilated place away from light and heat In case of contact with eyes, rinse immediately with plenty of water SpecificationsIdeal product for reducing frizz, restoring the hair fiber, and ensuring a complete hair treatment. Yields up to 5 applications depending on hair length and density.

The Select One Anti-Frizz Mask 1L was developed to control frizz and excessive volume, ensuring smooth, soft, and shiny hair. With advanced technology, it provides deep hydration and complete treatment to the hair fiber, making it ideal for those seeking long-lasting frizz control and visibly healthy results. Benefits Powerful frizz control with long-lasting effects Intense hydration and silky touch Deep nourishment and balance of natural oiliness Reduction of excessive volume and alignment of hair fiber Reconstruction and strengthening of hair structure Repair of damage caused by chemicals and external agents Luminous, soft, and resilient strands Protection against free radicals, forming a protective layer around the hair Practical and effective application, ensuring professional results Advanced TechnologyThe Select One Mask uses Thermal Crystallization Technology, which retexturizes the hair, seals the cuticles, and reduces porosity. This ensures a deep and effective treatment while preserving nutrients inside the hair fiber. Active IngredientsLumini System Repairs and retexturizes the hair fiber Works directly on the hair, improving nutrient absorption and providing flexibility, softness, and intense shine Coconut Oil Deep hydration and frizz protection Forms a protective barrier around the hair fiber, reducing frizz, volume, and split ends Hydrolyzed Collagen Elasticity and resistance Increases flexibility and strength of the hair fiber, promoting natural movement and repairing post-chemical damage Lactic Acid Intense hydration and luminosity Penetrates deeply into the hair, repairing cuticles and promoting intense hydration, shine, and softness IndicationsThe Select One Anti-Frizz Mask is recommended for all hair types (straight, wavy, curly, and coily), and is especially ideal for chemically treated hair. Designed for professionals performing thermal treatments, it ensures effective and long-lasting frizz reduction. How to Use Patch Test: Before application, test a small amount of the product on the forearm or behind the ear. Wait 20 minutes and, if there is no reaction, proceed with use. Apply Select One according to the instructions for the hair alignment procedure. Finish with thermal treatment to enhance results. Precautions Professional use only; not hypoallergenic Store in a cool, ventilated place away from direct light and excessive heat Avoid contact with eyes. In case of contact, rinse thoroughly with water SpecificationsThe 1L version yields approximately 5 applications, depending on the length and density of the hair.

Exclusive formula of Keratin Treatment and anti-frizz. It acts as a volume reducing agent and provides the realignment  of  the cuticles, giving the hair a smooth and disciplined effect. Made with extracts of cinnamon to increase the brightness of the hair, Myrrh that balances the oilness and avoid hair from falling, Oliva oil that potentiates the effect of hydration and calamus oil that forms a protective film for sealing the cuticle preserving the realignment of hair fibers. The treatment lasts from 3 to 6 months, it is compatible with any other chemicals.   Step by step: - Wash hair with Portier Intensive Clean Shampoo. Repeat if necessary.- Place a sufficient amount of the treatment Beauty Effect into a bowl for easy access.- Apply the product with a brush starting about 0.5 inches from the scalp.- Let the product penetrate hair for 20 minutes.- Dry hair completely with a blow  dryer at the medium setting. It is NOT necessary to brush hair straight.- Apply flat iron at 356 F into small sections, at least 7 to 10 times in each  section in order to seal hair cuticles completely.- If desired,  complete the process with a brush.