All Products (213)

An intensive treatment that deeply reconstructs and restores the hair structure, providing intense hydration. Your hair will be incredibly soft, silky and with a dazzling shine. Furthermore, the Essential Power Dose has a concentrated aroma due to its powerful repair ingredients, which can remain on the hair for a few days, especially on bleached, porous or damaged hair. To minimize the intensity of the fragrance on your hair, finish with Essential leave-in and use a hairdryer and brush to obtain a more professional finish.

Leave-in Go Curly Crespos has an easily absorbed texture that penetrates the hair fiber, providing hydration and nutrition to the hair. With natural actives derived from chia and linseed, this leave-in facilitates detangling, protects against dryness and keeps hair soft and hydrated. In addition, it has thermal protection, taking care of the hair during the use of heat tools.Go Curly Crespos brings together high-tech and performance assets. Its formulation contains assets derived from Wheat Protein and Chia and Flax Seed Extract, promoting intense hydration, nutrition, protection against dryness, anti-knot action and definition of the threads, without losing movement. Wheat protein: creates a protective film on the hair, promoting intense hydration, repair, nutrition, shine and softness. Flaxseed and chia seed extract: leaves hair defined for longer, with a natural look and offers protection against humidity.

GO CURLY Shampoo is a fundamental part of the complete line developed especially to meet the real needs of curly and wavy hair. With a balanced association of innovative high-performance ingredients, this shampoo provides deep and multifunctional action. Its formula was carefully created without the presence of sulfates, petrolatum and parabens, being classified as a Low Poo method. By using GO CURLY Shampoo, you provide your curls with a gentle and effective cleansing, preparing them to receive the benefits of the main active ingredients of this incredible line.

The Extreme Treatment line was created with high Brazilian hair technology and has a perfect performance to meet the needs of professionals. In its formula there are noble active ingredients, rich in silk proteins and a mixture of amino acids. It also contains agents that balance the pH of the hair, which after its application provides a more hydrated structure, preparing the hair to receive a chemical treatment. It rebalances the potential of hydrogen (pH) to provide a deep replenishment in the lipid layer and all the nutrients that the hair needs.

Much stronger and voluminous hair. Gorgeous Volume conditioner for fine and straight hair. Controls scalp oiliness and retains water, giving more body to the hair.

Fast Effect Bleach Powder lifts natural colour up to 9 shades lighter. It gives a uniform application and the ingredient 'Magnesium Silicate' reduces any damage. Ensures a safe lightening process.

Introducing the Nanoplex Arginina™ Hair Straightening Keratin Protein 1L/1000ml (33.8 fl. oz), the ultimate solution for achieving flawless hair straightening results. Designed for professional hairstylists seeking exceptional performance, this protein treatment is the key to transforming all hair types, including natural blondes and those with bleached hair.  Formulated with our revolutionary Amino Fusion Technology and a unique blend of 10+ amino acids, this keratin protein delivers better-looking and long-lasting straightening effects. It goes beyond straightening, providing intense nourishment, promoting hair growth, and combating hair fall. Say goodbye to color changes or yellowish effects, thanks to the Anti-Yellow Technology and Violet Acid Color Shielding. This innovative formula offers superior hair color care, ensuring vibrant and lustrous results without compromising the integrity of the color.  Experience the transformative power of Nanoplex Arginina™ as it unlocks perfect straightening, nourishment, and color care. This protein treatment is suitable for all hair types, delivering exceptional results in terms of smoothness, straightness, nourishment, and color protection. Elevate your salon services and become the preferred choice of keratin straightening specialists worldwide with Nanoplex Arginina Hair Straightening Keratin Protein. Say hello to impeccable straightening, nourished locks, and satisfied clients who will keep coming back for more. 

CCRP ACTIVATED CARBON is a pre and post chemical treatment that provides the extraction of heavy metals from the hair, instant restoration and PH, preparing the threads for new chemical processes.

* Professional products. Requires special training! For natural, thick and resistant hair. Coffee Premium Keratin was specially designed for natural, thick and resistant hair. An innovative capillary reconstruction system, rich in proteins and amino acids. Its formula contains a perfect combination of glycolic coffee extract, honey extract, wheat protein and cationic polymers associated with keratin, which act intensely on the hair, reducing porosity, providing body and balance and a more uniform and aligned surface, in addition to hydrated and soft hair.

REDUCE FROM 2 HOURS TO JUST 40 MINUTES IN ONE PROGRESSIVE REDUCE PASSES FROM 16 TO ONLY 4 IN A PROGRESSIVE THE HOTTEST 255°C (485°F) The flat iron Lizze Extreme has a temperature from 300°F to 485°F ( 150°C to 255°C )

The Brasil Cacau Anti Residue Shampoo intensifies the penetration of the actives and prepares the hair strands for a realignment process! Deep cleansing property with the anti residue shampooand prepares the hair strands for a realignment process. Use for frizz-free and smooth hair.

Braé for Her is more than a simple fragrance, it is a celebration of femininity. With its enveloping long-lasting amber floral blend, this perfume brings citrus touches and creamy floral notes. Created to inspire sophistication at all times, it is versatile and unique, standing out for its luminosity and feminine exuberance. A striking choice for women looking for a long-lasting and unforgettable perfume, perfect to accompany you on all occasions.

FINISH HAIR LUMINOUS THE 4 FORCES TONER is a gloss finisher with noble active ingredients, especially for blond, dyed and discolored hair. Its formula contains 4 pigments such as – GREEN, PINK, BLUE and BLACK – which neutralize unwanted shades and intensify and greatly prolong the durability of the color.

FINISH HAIR LUMINOUS PINK is a gloss finisher with noble active ingredients, especially for blond, dyed and discolored hair. Its formula contains pigments such as – RED and BLUE – which neutralize unwanted shades and intensify and greatly prolong the durability of the color.

FINISH HAIR LUMINOUS BLACK is a gloss finisher with noble active ingredients, especially for blond, dyed and discolored hair. Its formula contains pigments such as: BLUE and VIOLET, with the addition of BLACK (fantasy color) that neutralize unwanted shades and intensify and greatly prolong the durability of the color.

* Professional products. Requires special training! Ultra Shine Mask Coffee Premium Keratin Homna Tokyo is the third step that complements hair reconstruction and treatment and is responsible for the extreme shine at the end of the procedure. Indispensable step that stimulates smoothing performance, promoting intensive hydration and malleability due to its active ingredients that reinforce hydration. COMPLETE LINE ASSETS: Glycolic coffee extract, honey extract, wheat protein, Cationic polymers, Keratin. DIRECTIONS FOR USE: 1. After washing the hair with the Coffee Premium Keratin Anti-Residue Shampoo, dry it 100% and divide it into 4 parts. 2. Apply the Coffee Premium Keratin Intensive Reconstructive Mask strand by strand 1 cm away from the root, aligning the strands with a comb. Let it act for 20 minutes. 3. After the pause time, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands, according to the temperature table. 5. Let it cool and rinse well with lukewarm water until the product is completely removed. 6. Thoroughly remove excess water with a towel and apply the Ultra Shine Coffee Premium Keratin Mask over the entire length of the hair, wrapping it in gloves. 7. Let it act for 5 to 10 minutes, rinse and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

BLONDE REPAIR Mask: Intensive Treatment for Regeneration and Deep Hydration of Bleached HairCompletely revitalize your bleached hair with the Braé BLONDE REPAIR Mask. Developed with an advanced formula and powerful active ingredients made from wheat, almond and oat lipoproteins, our mask offers an intensive and restorative treatment, promoting complete regeneration of the hair fiber and providing deep, long-lasting hydration. With its repairing action, the mask helps to strengthen weakened strands, leaving them silky, shiny and completely revitalized. Discover the secret to keeping your blonde stunning and resistant with the BLONDE REPAIR Mask.

With Black Love Robson Peluquero straightening you can directly straighten and tone blonde hair and highlights. The Black Love straightening formulation does not contain formaldehyde, it is made up of vegetable proteins with a nano-encapsulated technology that protects the hair and makes the results more lasting.

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

Inoar Treatment Mask is an intensive repair mask blended with an exclusive combination of keratin, macadamia and wheat protein. Perfect for hair that looks and feels dry and damaged and a great treatment after Brazilian keratin. Incorporates the noblest of nuts in its most powerful version. This powerful formulation gives your hair back its natural oiliness and deeply hydrates the hair's fibers, making each strand silky and smooth. Contains an exclusive blend of macadamia nut protein and wheat protein that conditions and intensely moisturizes your hair. Recommended for damage hair: is suitable for all hair types, but it is especially recommended for damaged and chemically treated hair in need of deep hydration. Treatment cream formulated with an exclusive combination of keratin, macadamia and wheat protein. It has a high conditioning action that recovers the structure of the hairs, keeping them soft, healthy and very shiny. A hair treatment without similar, in addition to promoting the repair and maintenance of hair fibers. It is easy to use and enables to smooth, soften, hydrate and restore hair protein. How to use: Wash hair as usual. Apply enough mask to damp hair focusing on the most damaged areas. Leave to act for 15 to 30 minutes. Rinse completely and finish as desired.

FINISH HAIR LUMINOUS GREEN is a gloss finisher with precious active ingredients, especially for blond, dyed and discoloured hair. Its formula contains pigments like – GREEN – which neutralizes unwanted shades and intensifies and greatly extends the durability of the color.

Expert Hair BotoExpert has high unique active definition. Leaves the hair shiny and soft. Eliminates frizz due to high amounts of hydration, improving hair's conditions dramatically.

Treat your red hair to a combination of red pigments, vitamins and proteins. This powerful mask is blended especially for red hair to intensify the colour, while leaving it soft and shiny after a chemical treatment. Also protects hair from heat.

The Select One Anti-Frizz Mask was developed to provide frizz control and reduce excessive volume, leaving hair disciplined, silky, and intensely shiny. Its innovative formula delivers deep hydration, nourishment, and fiber repair, resulting in healthier, stronger strands with natural movement. Benefits Long-lasting frizz control and reduction of excessive volume Intense hydration and nourishment for a silky touch Repairs damage caused by chemical processes and external aggressors Protection against free radicals, forming a protective layer around the hair Strengthens the hair structure, helping prevent breakage and split ends More luminous, aligned hair with natural movement Easy application for an effective and practical treatment Active IngredientsLumini System Repairs and retexturizes the hair fiber Enhances texture, repairs damage, and boosts nutrient absorption, leaving hair more manageable and silky Coconut Oil Protection against frizz and dryness Forms a protective layer around the strands, reducing frizz, dryness, and split ends, while taming unruly hair Hydrolyzed Collagen Elasticity and strength Increases flexibility and resistance, ensuring natural movement and post-chemical damage repair Lactic Acid Deep hydration and shine Penetrates the inner layers of the hair fiber, repairing cuticles and providing deep hydration and intense shine IndicationsSuitable for all hair types (straight, wavy, curly, and coily), especially for chemically treated hair. Ideal for thermal anti-frizz treatments, delivering a disciplined and long-lasting effect. How to Use Patch Test: Before use, apply a small amount of product to your forearm or behind the ear using a cotton swab. Wait 20 minutes and check for any allergic reactions. If any occur, rinse immediately and discontinue use. Apply Select One following the instructions for the thermal treatment procedure. Precautions For professional use only; not hypoallergenic Keep out of reach of children Store in a cool, well-ventilated place away from light and heat In case of contact with eyes, rinse immediately with plenty of water SpecificationsIdeal product for reducing frizz, restoring the hair fiber, and ensuring a complete hair treatment. Yields up to 5 applications depending on hair length and density.