Piur
Modern Brazilian haircare engineered around technical smoothing precision - clean, sleek, salon-grade results.
The story behind Piur
Piur was built around a single technical idea: smoothing that works on the hair fibre's structural level without the formaldehyde compromise. The lab focused on amino acids, plant keratin and bond-sealing technology - and the result is a salon system that delivers genuinely smooth hair under UK and EU cosmetics regulations.
At Keratin & Care we carry the authentic UK-imported Piur range - the technical choice for stylists who specify smoothing systems for clients who want sleek, glossy results without the chemistry headaches.
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Trusted by professional stylists
Piur is what I use when the brief is sleek and smooth without harsh chemistry. The result holds for 3-4 months easily.
Their technical smoothing system is becoming a regular back-bar choice for us. Clients ask for it by name now.
For clients who tried traditional keratin and want a gentler alternative, Piur delivers comparable results with cleaner formulation.