Technical Brazilian Smoothing

Piur

Modern Brazilian haircare engineered around technical smoothing precision - clean, sleek, salon-grade results.

Formaldehyde-free smoothing
Amino-acid + plant keratin technology
Engineered for sleek finish
Authentic UK-imported stock

The story behind Piur

Piur was built around a single technical idea: smoothing that works on the hair fibre's structural level without the formaldehyde compromise. The lab focused on amino acids, plant keratin and bond-sealing technology - and the result is a salon system that delivers genuinely smooth hair under UK and EU cosmetics regulations.

At Keratin & Care we carry the authentic UK-imported Piur range - the technical choice for stylists who specify smoothing systems for clients who want sleek, glossy results without the chemistry headaches.

Shop all products

Piur London  - Reactive Pro Conditioner Home Care (250ml) Piur London  - Reactive Pro Conditioner Home Care (250ml)
Piur London - Reactive Pro Conditioner Home Care (250ml) £27.60
What it does Reactive Pro Conditioner Home Care is a daily sealing treatment infused with the ImmunityBlend technology. The label describes it as building preventive protection that shields against moisture and degradation, restoring natural shine and lasting softness while keeping the hair's resilience and structure. Key actives, as on the label Avocado extract Pracaxi (Pentaclethra) oil Ginger extract Algae extract Hydrolysed protein blend Hyaluronate Carried on a cationic conditioning base. When to use it Straight after Reactive Pro Shampoo Home Care, on every wash, as the daily sealing step of the routine. Also used on the week the mask is applied: the conditioner still closes that wash. How to use it 01Apply to lengths and ends after shampooing. 02Rinse. What not to do For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children.  
Piur London - Reactive Pro Shampoo Home Care (250ml) Piur London - Reactive Pro Shampoo Home Care (250ml)
Piur London - Reactive Pro Shampoo Home Care (250ml) £27.60
What it does Reactive Pro Shampoo Home Care is a gentle cleansing formula infused with the ImmunityBlend technology. The label describes it as removing build-up while helping to create surface immunity against future frizz, and preparing the hair to receive the conditioner while keeping its natural movement and flexibility. Key actives, as on the label Ginger extract Algae extract (Kappaphycus and Palmaria) Hydrolysed wheatsoy and corn proteins Pracaxi (Pentaclethra) oil Avocado extract Hyaluronate Honeysuckle extract Base cleansing system: Cocamidopropyl Betaine and Disodium Laureth Sulfosuccinate. When to use it As the opening step of every wash, for anyone maintaining a smoothing or straightening service at home between salon visits. How to use it Apply to wet hair. Massage in. Rinse thoroughly, then follow with the conditioner. What not to do For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children.
ReactivePro Deep Cleansing, Shampoo 1L — Piur ReactivePro Deep Cleansing, Shampoo 1L — Piur — view 2
Piur London - Reactive Pro Shampoo (1000ml) £39.68
Use the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer.
Rebonding Keraplex, Shampoo 1L — Piur Rebonding Keraplex, Shampoo 1L — Piur — view 2
Piur London - Rebonding Shampoo (1000ml) £39.68
The Rebonding shampoo is the first step to achieve your luxurious locks. Our advanced formula prepares hair for the keratin treatment by carefully opening the individual cuticles on each strand of hair. Deeply cleanses and rejuvenates, leaving your hair healthy and smooth. Removes build up of any excess oils. Straightens and eliminates frizz and split ends.
Rebonding Keraplex Keratin, Treatment 1L — Piur Rebonding Keraplex Keratin, Treatment 1L — Piur — view 2
Piur London - Rebonding Keraplex (1000ml) £251.28
The Rebonding treatment is the first step to achieve your luxurious locks. Our advanced formula prepares hair for the keratin treatment by carefully opening the individual cuticles on each strand of hair. Deeply cleanses and rejuvenates, leaving your hair healthy and smooth. Removes build up of any excess oils. Straightens and eliminates frizz and split ends.
ReactivePro Smooth Therapy, Treatment 1L — Piur ReactivePro Smooth Therapy, Treatment 1L — Piur — view 2
Piur London - Reactive Pro Smooth Therapy (1000ml) £251.28
Promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends.
Piur London - Reactive Pro Mask Home Care (200g) Piur London - Reactive Pro Mask Home Care (200g)
Piur London - Reactive Pro Mask Home Care (200g) £41.40
What it does Reactive Pro Mask Home Care is an intensive treatment infused with the ImmunityBlend technology, labelled with the subtitle "Surface Immunity". It is the only product across the whole Reactive Pro Home Care range whose own label makes an explicit claim about a smoothing service: it helps to prolong smoothing results while building lasting protection against moisture. Key actives, as on the label Ginger extract Algae extract Pracaxi (Pentaclethra) oil Avocado extract When to use it Once a week, as the intensive step of the Reactive Pro Home Care routine, applied after shampooing and followed by the conditioner. It adds to the routine rather than replacing the conditioner on mask day. How to use it Apply to clean, damp hair, lengths and ends. Leave for 10 to 15 minutes. Rinse thoroughly, then follow with the conditioner. What not to do For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children.  
Rebonding Keraplex, Treatment 100Ml — Piur Rebonding Keraplex, Treatment 100Ml — Piur — view 2
PIUR - Rebonding Keraplex, Treatment 100Ml £60.00
Rebonding Keraplex is a keratin treatment rebonds the hair fibres simultaneously with the keratin application process. Conditioning treatment with high alignment and volume reduction capacity, resulting in hair that is easy to control, soft, and shiny. Reduces frizz and combats split ends. Leaving you with a sleek and silky finish.
KIT Rebonding Keraplex, KIT 1L — Piur KIT Rebonding Keraplex, KIT 1L — Piur — view 2
PIUR - KIT Rebonding Keraplex, KIT 1L £325.00
The Rebonding shampoo is the first step to achieve your luxurious locks. Our advanced formula prepares hair for the keratin treatment by carefully opening the individual cuticles on each strand of hair. Deeply cleanses and rejuvenates, leaving your hair healthy and smooth. Removes build up of any excess oils. Straightens and eliminates frizz and split ends. Treatment highly moisturises hair, leaving your hair with a silky smooth finish.
Reactive Pro Smooth Therapy, Treatment 100 mL — Piur Reactive Pro Smooth Therapy, Treatment 100 mL — Piur — view 2
PIUR - Reactive Pro Smooth Therapy, Treatment 100 mL £68.00
ReactivePro Smooth Therapy treatment smooths hair fibres during application process. Also realigns hair fibres, infiltrating the cuticles to provide maximum cleanse and restoration. Gives hair a sleek finish with an out-standing shine. Provides a perfect balance of strength and flexibility to the hair which is essential for its vitality. Use for a frizz free finish.
Mask Therapy, Step 3 1KG — Piur Mask Therapy, Step 3 1KG — Piur — view 2
Piur London - Mask Therapy (1kg) £92.58
Mask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth. Vegan formula.
Rebonding Keraplex, Shampoo 100 Ml — Piur Rebonding Keraplex, Shampoo 100 Ml — Piur — view 2
PIUR - Rebonding Keraplex, Shampoo 100 Ml £15.00
The Rebonding shampoo is the first step to achieve your luxurious locks. Our advanced formula prepares hair for the keratin treatment by carefully opening the individual cuticles on each strand of hair. Shampoo leaves the hair strengthened and healthy with its maximum hydration to open cuticles. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer. Reduces frizz and straightens.
Reactive Pro Smooth System, KIT 1L — Piur Reactive Pro Smooth System, KIT 1L — Piur — view 2
PIUR - Reactive Pro Smooth System, KIT 1L £325.00
Use the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer. Treatment promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends.
Piur - Start Pack Smooth Therapy Kit 100ml — Keratin and Care
Piur - Start Pack Smooth Therapy Kit 100ml £65.00
Use the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer. Treatment promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends. Mask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth.
ReactivePro Smooth System, Shampoo 100ml — Piur ReactivePro Smooth System, Shampoo 100ml — Piur — view 2
PIUR - ReactivePro Smooth System, Shampoo 100ml £15.00
ReactivePro Smooth System shampoo creates a healthy and smooth finish to your hair. It reduces frizz and volume, whilst providing maximum hydration to any damaged hair fibres. Promotes deep removal of residue or excess oils that are in your hair, preparing it for full treatment. Recommended for unruly, frizzy or curly hair.
Piur - Start Pack Keraplex Kit 100ml — Keratin and Care
Piur - Start Pack Keraplex Kit 100ml £65.00
Rebonding Keraplex treatment conditions your hair, reducing frizz and therefore straightening. Realigns hair fibres, infiltrating the cuticles to bing full hydration and moister to the follicles. Makes for a healthier, shinier and smother looking finish. Shampoo Promotes the deep removal of residue, preparing the hair for the full action of the volume reducer. Treatment Conditioning treatment with high alignment and volume reduction capacity, resulting in hair that is easy to control, soft, and shiny.MaskMask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth.
Rebonding Keraplex, KIT 100ml — Piur Rebonding Keraplex, KIT 100ml — Piur — view 2
PIUR - Rebonding Keraplex, KIT 100ml £65.00
Rebonding Keraplex treatment conditions your hair, reducing frizz and therefore straightening. Realigns hair fibres, infiltrating the cuticles to bing full hydration and moister to the follicles. Makes for a healthier, shinier and smother looking finish. Shampoo Promotes the deep removal of residue, preparing the hair for the full action of the volume reducer. Reducer Conditioning treatment with high alignment and volume reduction capacity, resulting in hair that is easy to control, soft, and shiny.
Reactive Pro Smooth System, KIT 100ml — Piur Reactive Pro Smooth System, KIT 100ml — Piur — view 2
PIUR - Reactive Pro Smooth System, KIT 100ml £65.00
Use the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer. Treatment promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends.
-14% sale NEW
Piur London - S.P.R. Full Protocol (4-Step Kit) Piur London - S.P.R. Full Protocol (4-Step Kit)
Piur London - S.P.R. Full Protocol (4-Step Kit) £333.50 £383.52
What it does S.P.R. Full Protocol bundles the four steps of the S.P.R. (Sensorial Porosity Reconstruction) service into a single kit: S.P.R. Shampoo (Step 0), Protein Infusion (Step 1), Seal & Protect (Step 2) and Acidic Closure (Step 3). Together they clean, infuse botanical peptides into the cortex, lock the peptides in place and close the cuticle at pH 3.5, in one appointment of roughly 30 minutes' chair time. How to use it Step 0: apply S.P.R. Shampoo to wet hair and scalp, massage 2 to 3 minutes, rinse. Step 1: apply Protein Infusion to mid-lengths and ends, leave 10 minutes (heat optional), do not rinse. Step 2: apply Seal & Protect over Step 1, leave 10 minutes (heat optional), rinse thoroughly. Step 3: apply Acidic Closure to mid-lengths and ends, leave 5 minutes, rinse thoroughly and finish as desired. What not to do Professional use only, for all four products. Do not skip a step or run them out of order: Step 1 is designed to be sealed by Step 2, not rinsed out on its own. Do not rinse between Steps 1 and 2: they share a single joint rinse, after Step 2. For continued results between salon visits, pair with the S.P.R. Home Care range (shampoo, conditioner, mask), sold separately. What is in the kit S.P.R. Shampoo, 1000ml, Step 0, Preparation Phase Protein Infusion, 1000ml, Step 1, Reconstruction Phase Seal & Protect, 1000ml, Step 2, Reconstruction Phase Acidic Closure, 1000ml, Step 3, Closure Phase, pH 3.5
NEW
Piur London - S.P.R. Shampoo (1000ml) Piur London - S.P.R. Shampoo (1000ml)
Piur London - S.P.R. Shampoo (1000ml) £46.29
What it does S.P.R. Shampoo is Step 0, the Preparation Phase, of the S.P.R. (Sensorial Porosity Reconstruction) protocol. Its Botanic Purifying Complex, built on plant-derived biopolymers, helps remove impurities and product build-up without stripping the fibre, preserving its integrity and preparing it to receive the botanical peptides in Step 1. How to use it Apply to wet hair and scalp. Massage gently for 2 to 3 minutes. Rinse thoroughly. Proceed straight to Step 1, Protein Infusion. What not to do Professional use only. Do not skip Step 0 before Step 1: the fibre needs to be clean and even for the peptides to land uniformly. Avoid contact with eyes; rinse with water if it happens. Discontinue and consult a dermatologist if an allergic reaction occurs.
NEW
Piur London - S.P.R. Protein Infusion (1000ml) Piur London - S.P.R. Protein Infusion (1000ml)
Piur London - S.P.R. Protein Infusion (1000ml) £138.86
What it does Protein Infusion is Step 1, the first Reconstruction Phase step, of the S.P.R. protocol. Its Marine Bio-Peptide System combines lightweight botanical peptides with marine minerals to help reinforce weakened areas inside the fibre, improving elasticity and resistance without weighing hair down. How to use it Apply evenly to wet mid-lengths and ends. Do not apply to the scalp. Leave on for 10 minutes; a mild heat source may be used during the pause if the protocol calls for it. Do not rinse. Proceed straight to Step 2, Seal & Protect, applied over the top. When to use it Step 1, straight after S.P.R. Shampoo on towel-dried hair, before Seal & Protect (Step 2). Not designed to be used on its own. Key actives, as on the label Hydrolysed Keratin Hydrolysed Rice Bran Protein Hydrolysed Soy Protein Laurdimonium Hydroxypropyl Hydrolyzed Keratin Kappaphycus Alvarezii Extract and Laminaria Saccharina Extractmarine algae Free amino acid complex: GlycineArginine, Aspartic Acid, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Histidine, Phenylalanine. What not to do Professional use only. Do not rinse before Step 2: without Seal & Protect locking it in, the peptide layer rinses straight back out. Do not apply to the scalp. Not a stand-alone treatment: it is designed to work only as part of the full 4-step protocol.
NEW
Piur London - S.P.R. Seal & Protect (1000ml) Piur London - S.P.R. Seal & Protect (1000ml)
Piur London - S.P.R. Seal & Protect (1000ml) £138.86
What it does Seal & Protect is Step 2, the second Reconstruction Phase step, of the S.P.R. protocol. Its Abyssinian Peptide Lock combines Abyssinian oil and lipids to smooth the cuticle, lock in the botanical peptides deposited in Step 1 and help preserve resistance, flexibility and softness. How to use it Apply evenly over Step 1, from mid-lengths to ends. Massage in and leave on for 10 minutes; heat is optional. Rinse thoroughly. Proceed to Step 3, Acidic Closure. When to use it Step 2, applied over Step 1 (Protein Infusion), never in its place, before the joint rinse and Step 3, Acidic Closure. Key actives, as on the label Crambe Abyssinica Seed Oil (Abyssinian Oil) Hydrolyzed Rice Bran Protein Hydrolyzed Soy Protein Kappaphycus Alvarezii Extract and Laminaria Saccharina Extractmarine algae Bis-Cetearyl Amodimethiconeconditioning What not to do Professional use only. Never apply in place of Step 1: it locks the peptides in, it does not replace them. Do not move on to Step 3 without rinsing this step out thoroughly.
NEW
Piur London - S.P.R. Acidic Closure (1000ml) Piur London - S.P.R. Acidic Closure (1000ml)
Piur London - S.P.R. Acidic Closure (1000ml) £59.51
What it does Acidic Closure is Step 3, the Closure Phase, of the S.P.R. protocol, and the final step of the four-step service. Its Fruit Acid Closure complex, at pH 3.5, the only pH declared on a Piur London label, uses natural fruit acids to help rebalance the fibre and seal the cuticle, preserving the results of the earlier steps and leaving hair aligned, light and luminous with a mirror-shine finish. How to use it Apply evenly to wet mid-lengths and ends. Massage in and leave on for 5 minutes. Rinse thoroughly and finish as desired. When to use it Step 3, the last step of the S.P.R. protocol, straight after the Seal & Protect rinse. Key actives, as on the label Vinegar and Glycolic Acid Lactic Acid and Gluconic Acid Tamarindus Indica Fruit Extract Citrus Limon (Lemon) Fruit Extract Pyrus Malus (Apple) Fruit Extract What not to do Professional use only. Do not apply over residue from the earlier steps: rinse Seal & Protect out completely first. Not designed as a stand-alone toner or finishing rinse outside the protocol.
NEW
Piur London - S.P.R. Shampoo Home Care (250ml) Piur London - S.P.R. Shampoo Home Care (250ml)
Piur London - S.P.R. Shampoo Home Care (250ml) £27.60
What it does S.P.R. Shampoo Home Care is a cleansing formula infused with Botanical Peptides. It runs on the AcerolaForce technology, the same technology carried across the whole S.P.R. Home Care range, designed to visibly transform damaged hair while protecting the hair's internal structure, working towards what the label calls Structural Longevity. When to use it As the opening step of every wash, for anyone maintaining a Sensorial Repair routine at home between salon visits. How to use it Wet the hair and apply to the scalp. Massage for 2 to 3 minutes. Rinse thoroughly. Key actives, as on the label Malpighia Glabra (Acerola) Fruit Extract Hydrolyzed Soy ProteinHydrolyzed Rice Bran Protein, Hydrolyzed Corn Protein and Hydrolyzed Wheat Protein Kappaphycus Alvarezii Extract and Laminaria Saccharina Extractmarine algae Crambe Abyssinica Seed Oil Contains Sodium Laureth Sulfate: this is not a sulphate free formula. What not to do For external use only. Avoid contact with eyes. Discontinue use if irritation occurs. Keep out of reach of children.

Trusted by professional stylists

Piur is what I use when the brief is sleek and smooth without harsh chemistry. The result holds for 3-4 months easily.

Marcia· Master Stylist Honey Hair Studio,London

Their technical smoothing system is becoming a regular back-bar choice for us. Clients ask for it by name now.

Joana· Salon Owner Vivenda Brasilis,Manchester

For clients who tried traditional keratin and want a gentler alternative, Piur delivers comparable results with cleaner formulation.

Vivienne· Creative Director Studio V Hair,Birmingham

Questions about this brand

Is Piur a smoothing-focused brand?
Yes - Piur is built around technical smoothing systems. The brand specialises in delivering salon-grade sleek hair through amino-acid and plant-keratin formulations, without formaldehyde.
Are Piur products formaldehyde-free?
Yes. All Piur smoothing systems are formaldehyde-free and compliant with UK and EU cosmetics regulations.
How long does Piur smoothing last?
Most clients report 3-4 months of result retention with proper home-care, though individual results depend on hair type, wash frequency and after-care products.
Where is Piur manufactured?
All Piur products are formulated and manufactured in Brazil. Keratin & Care imports official UK stock direct from authorised channels - never grey-market resellers.

We supply the websites and channels you find this brands in the UK and some of the EU countries

That's why you will always find the best deals with us!

We got products for your hair and even for your salon, if you have one!

Our high end offer of PREMIUM Brazilian haircare will bring the salon standard to you and your HOME.

Send us a message and we can help you select the best products

Our team is always willing to help.
Klarna Afterpay Google Pay Mastercard PayPal Shop Pay SOFORT Visa