Piur was built around a single technical idea: smoothing that works on the hair fibre's structural level without the formaldehyde compromise. The lab focused on amino acids, plant keratin and bond-sealing technology - and the result is a salon system that delivers genuinely smooth hair under UK and EU cosmetics regulations.

At Keratin & Care we carry the authentic UK-imported Piur range - the technical choice for stylists who specify smoothing systems for clients who want sleek, glossy results without the chemistry headaches.

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Piur Professional - Certified Brazilian smoothing for UK salons.

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Availability

In stock 18

Out of stock 0

Suitable for hair type

Damaged 2

Frizzy 2

Split 2

Straight 1

Product Type Conditioner Hair Care Kit Hair Mask Hair Treatment Shampoo

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Trusted by professional stylists

Piur is what I use when the brief is sleek and smooth without harsh chemistry. The result holds for 3-4 months easily.

Marcia· Master Stylist Honey Hair Studio,London

Their technical smoothing system is becoming a regular back-bar choice for us. Clients ask for it by name now.

Joana· Salon Owner Vivenda Brasilis,Manchester

For clients who tried traditional keratin and want a gentler alternative, Piur delivers comparable results with cleaner formulation.

Vivienne· Creative Director Studio V Hair,Birmingham

Questions about this brand

Is Piur a smoothing-focused brand?

Yes - Piur is built around technical smoothing systems. The brand specialises in delivering salon-grade sleek hair through amino-acid and plant-keratin formulations, without formaldehyde.

Are Piur products formaldehyde-free?

Yes. All Piur smoothing systems are formaldehyde-free and compliant with UK and EU cosmetics regulations.

How long does Piur smoothing last?

Most clients report 3-4 months of result retention with proper home-care, though individual results depend on hair type, wash frequency and after-care products.

Where is Piur manufactured?

All Piur products are formulated and manufactured in Brazil. Keratin & Care imports official UK stock direct from authorised channels - never grey-market resellers.