Professional Brazilian Salon
Expert Hair
Professional Brazilian haircare engineered for working stylists - expertise-driven systems for repeatable, premium salon results.
Formaldehyde-free formulas
Built by salon professionals
Salon-tested formulations
Authentic UK-imported stock
The story behind Expert Hair
Expert Hair was built by working salon professionals for working salon professionals. Every system in the range was developed in real Brazilian salon environments, tested on real clients, and refined until it earned its place behind the chair. The result is a brand without retail-first compromises.
At Keratin & Care we carry the authentic UK-imported Expert Hair range - the systems UK stylists choose when the brief is professional reliability over marketing positioning.
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EXPERT Hair - Smooth Therapy 1kg
£63.00
£90.00
For all hair types, the Smooth Therapy deeply conditions and restores your hairs natural shine. An intensive reconstructive treatment for tired, straw-like blond hair. It leaves colour-treated locks soft, shiny and frizz-free within 25 minutes and with a long-lasting effect. Organic micro-spheres in the formulation allow the vitamins, proteins and antioxidants to sink deep into the hair and restore its lost moisture and health. For an extra smooth, straightening effect you can flat iron hair after the treatment.
EXPERT Hair - Smooth Therapy Platinum Blond 1kg
£63.00
£90.00
Use for blond hair that haas been chemically treated and looks dull. Deeply conditions and restores hairs natural shine and health. An intensive reconstructive treatment for tired, straw-like blond hair. It leaves colour-treated locks soft, shiny and frizz-free within 25 minutes and with a long-lasting effect. Organic micro-spheres in the formulation allow the vitamins, proteins and antioxidants to sink deep into the hair and restore its lost moisture and health. For an extra smooth, straightening effect you can flat iron hair after the treatment.
Expert Hair - Sensation Keratin Treatment 1500ml
£189.00
Brazilian keratin blow dry for curly hair or hair that is prone to frizziness. Conditioning treatment with high alignment and volume reduction. Resulting you with hair that is easy to control. Leaves a soft and shiny finish.
Expert Hair - Gold Repair Mask 500g
£30.00
Treatment masks enriched with moisturizing and nutritive actives that helps in specific care for every hair profile.
Gold repair expert hair was developed to restore hair. through hyaluronic acid, special vitamins and amino acids, it regenerates the wire, reduces split ends and reduces frizz.
Expert Hair - Hydra Mask 500g
£30.00
Treatment masks enriched with moisturizing and nutritive actives that helps in specific care for every hair profile.
Hydra mask expert hair, through coconut oil, deeply moisturizes the hair, helps scalp health and provides hair softness and shine. deep hydration, reduced frizz and replacement of humidity.
Expert Hair - BioProtein High Performance 1KG
£63.00
£90.00
Expert Hair BotoExpert has high unique active definition. Leaves the hair shiny and soft. Eliminates frizz due to high amounts of hydration, improving hair's conditions dramatically.
EXPERT Hair - Red Effect Capillary, Mask 500g
£25.00
Treat your red hair to a combination of red pigments, vitamins and proteins. This powerful mask is blended especially for red hair to intensify the colour, while leaving it soft and shiny after a chemical treatment. Also protects hair from heat.
EXPERT Hair - Magic Blonde Capillary, Mask 500g
£25.00
Keep your colour bright and shiny for longer with this intense mask treatment. Blended with violet pigments to neutralise yellow and brassy tones, its formulation combines vitamins and proteins to achieve a natural sleek look. Deeply conditions and promotes a healthy glow and smoothness.
Trusted by professional stylists
Expert Hair is a working-stylist brand. Every product is built for the chair, not for an Instagram aesthetic. That shows in the results.
Their technical range has been my back-bar standard for two years. Consistent, predictable, professional.
For colour-treated and chemically-processed hair, Expert Hair is the brand I trust most. The expertise is real.
Questions about this brand
Is Expert Hair a salon-only brand?
Expert Hair was designed first for salon environments and remains a stylist-first brand. Many products are equally suited for home use - the formulations don't compromise on either side.
Are Expert Hair products formaldehyde-free?
Yes. All Expert Hair products sold by Keratin & Care are formaldehyde-free and compliant with UK and EU cosmetics regulations.
Is Expert Hair good for colour-treated hair?
Yes - the brand has built strong expertise in colour-treated and chemically-processed hair, with multiple lines designed specifically around colour preservation and structural maintenance.
Where is Expert Hair manufactured?
All Expert Hair products are formulated and manufactured in Brazil. Keratin & Care imports official UK stock direct from authorised channels - never grey-market resellers.