All Products (243)

Use the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer. Treatment promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends. Mask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth.

The Intense Repair Oil, suitable for all hair types, forms a protective layer around the strands, keeping the cuticles sealed to preserve hydration and natural shine. Its formula promotes deep repair, helping to reduce split ends and prevent dryness. Additionally, it offers thermal protection against heat styling tools, ensuring healthier, softer, and more manageable hair without weighing it down. Perfect for a flawless finish with lightweight radiance.

Inner Restore Hydration Hair Mask is an intensive hydro-nourishing mask designed for thick, curly, voluminous, unruly, or frizzy hair. A favorite among hairstylists, this mask deeply hydrates and nourishes the hair, restoring its health and natural shine. Inner Restore Hydration Hair Mask is formulated with humectant ingredients, nourishing agents, vitamins, and proteins that balance the hair's nutrient levels while repairing damaged, extremely dry, or rough strands—providing maximum softness, smoothness, manageability, and shine. Its formula features a blend of silicones, moisturizers, and nourishing agents that deliver deep and long-lasting hydration. Conditioning and humectant agents offer exceptional softness, nourishing the hair and maintaining optimal moisture levels. It repairs and seals damaged cuticles, leaving the hair soft, shiny, and healthy-looking. HOW TO USE:Apply the mask to clean hair, in place of your conditioner. Gently massage and leave it on for 10–15 minutes. Rinse thoroughly, towel-dry, and style as desired.

For natural or chemically treated straight hair. It moisturizes, eliminates frizz and aligns the hair naturally.

Go Curly Crespos Shampoo provides gentle and effective cleaning, protecting hair from dryness. Its formula is free of sulfates, petrolatum and parabens, helping with detangling and leaving hair soft and shiny. With this shampoo, your hair will become looser and more defined.

Introducing the Nanoplex Arginina™ Hair Straightening Keratin Protein 1L/1000ml (33.8 fl. oz), the ultimate solution for achieving flawless hair straightening results. Designed for professional hairstylists seeking exceptional performance, this protein treatment is the key to transforming all hair types, including natural blondes and those with bleached hair.  Formulated with our revolutionary Amino Fusion Technology and a unique blend of 10+ amino acids, this keratin protein delivers better-looking and long-lasting straightening effects. It goes beyond straightening, providing intense nourishment, promoting hair growth, and combating hair fall. Say goodbye to color changes or yellowish effects, thanks to the Anti-Yellow Technology and Violet Acid Color Shielding. This innovative formula offers superior hair color care, ensuring vibrant and lustrous results without compromising the integrity of the color.  Experience the transformative power of Nanoplex Arginina™ as it unlocks perfect straightening, nourishment, and color care. This protein treatment is suitable for all hair types, delivering exceptional results in terms of smoothness, straightness, nourishment, and color protection. Elevate your salon services and become the preferred choice of keratin straightening specialists worldwide with Nanoplex Arginina Hair Straightening Keratin Protein. Say hello to impeccable straightening, nourished locks, and satisfied clients who will keep coming back for more. 

The LAVI BTX EXPERT Protein Smooth  line combines advanced biotechnology with luxurious natural oils to deliver superior hair realignment and deep restoration. Formulated with Argan, Coconut, Olive, and Macadamia oils, it replenishes essential nutrients, seals the cuticle, and restores vitality from root to tip. Ideal for all hair types, Protein Smooth reduces frizz, enhances manageability, and promotes an intense, mirror-like shine.With professional-grade performance, it ensures long-lasting smoothness, hydration, and resilience — leaving hair healthier, softer, and irresistibly smooth after every treatment. How to Use 1. Wash the hair thoroughly with a deep cleansing shampoo to remove impurities and open the cuticles. 2. Towel-dry to remove excess moisture, leaving the hair slightly damp. 3. Apply the LAVI BTX EXPERT treatment evenly from roots to ends, using a brush or comb to ensure full distribution. 4. Leave on for 15 to 20 minutes, depending on the hair type and the desired level of smoothness or treatment intensity. 5. Rinse thoroughly with water to remove the product. 6. Finish as desired — you may blow-dry and flat iron for a smoother, longer-lasting result, or style naturally for a softer finish.

INOAR Argan Oil eliminates frizz and provides thermal protection for your hair. Extracted from the nut of the Argan tree in Morocco, Argan oil contains active ingredients known worldwide for its beneficial abilities to create extraordinary shine, and protect the hair from harsh day-to-day elements. Recommended for: Disciplining hair Preventing split ends Protecting the hair against the damaging effects of the heat from the blow dryers and straightening irons Perfect for all types of hair. Argan oil can be used on areas other than hair. Prone to dry patches on your face, body, or cuticles? Applying a few drops of argan oil may provide all the hydration you need. HOW TO USE: Distribute a small amount of Argan oil in the palm of your hands. Apply from mid-shaft to ends and style as desired. It can be combined with any combination of hair treatment and hair products.

The Hair Vaccine Ampule it's a boost of Hyaluronic Acid and Amino Acids, that makes a complete recovery of the hair.

Rebonding Keraplex treatment conditions your hair, reducing frizz and therefore straightening. Realigns hair fibres, infiltrating the cuticles to bing full hydration and moister to the follicles. Makes for a healthier, shinier and smother looking finish. Shampoo Promotes the deep removal of residue, preparing the hair for the full action of the volume reducer. Treatment Conditioning treatment with high alignment and volume reduction capacity, resulting in hair that is easy to control, soft, and shiny.MaskMask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth.

The G.Hair keratin smoothing system is an incredibly powerful treatment that delivers fantastic results, making it a perfect match for even the frizziest, curliest type of hair. This revolutionary formula infuses keratin deep into the hair’s cuticle, promoting intense hydration and remarkable shine for up to 5 months. Unlike other professional treatments, the more often hair is treated, the healthier it becomes. With each treatment, the absorption of keratin protein makes the hair easier to manage with its improved texture and reduce up to 95% of frizz and curls. INGREDIENTS:Keratin, formaldehyde, shea butter, nettle extract, rosemary, coconut oil.THIS PRODUCT IS 100% VEGAN. Never tested in animals. HOW TO USE:This keratin hair system is intended for use by hair care professionals only. STEP 1 - Deep Cleansing ShampooGently shampoo hair and work it through the scalp, massaging thoroughly. Repeat 2-3 times if necessary. Dry hair using a blowdryer at 80% if hair is moderately curly, and 100% if very curly. STEP 2 - Keratin Smoothing TreatmentALWAYS wear gloves during the application. Section the hair into 4 equal parts. Apply the keratin smoothing treatment into thin sections of hair. Begin with ½ inch sections, working from scalp to ends, keeping ½ inch away from the scalp. Let it sit for 20 minutes. After 20 minutes, blow hair 100% dry.Divide the hair into thin sections and flat iron 7-10 times. After the application and flat ironing (ideal iron temp: 400 °F), let it cool for 5 minutes. Rinse with lukewarm water, do not shampoo. STEP 3 - Hair Finishing MaskWash the hair before applying the mask. Apply the mask, massaging thoroughly. Let it sit for 5 minutes and rinse well. Style as usual.

his is a unique treatment formula that smoothes hair, acting as hair fillers, forming a protective layer around hair’s cortex. This innovative formula is comprised of proteins and various glossing agents that provide luminous shine with a luxuriously silky feel. BotoHAIR has a phenomenal ability to reduce up to 95% of frizz and make curly hair easier to manage with its improved texture, even after its first use. The BotoHair frizz-free effect can last on average for 2 months. This BotoHair kit has 20 applications on average. 100% vegan product. Never tested on animals. Smooth hair in 3 steps: Step 1 – Massage the BotoHair deep shampoo for 5 minutes, to deep cleanse hair. Rinse thoroughly. Repeat the step if necessary. Using a blow dryer, dry hair 80% if hair moderately curly and 100% if it's very curly.Step 2 – Mix one measure of the BotoHair Keratin Collagen System with two measures of the BotoHair Reconstructor Balm. Mix well.Step 3 – Divide the hair into 4 parts and apply the BotoHair smoothing system (smoothing treatment + reconstructor balm mix); from scalp to ends. Start at the nape of the neck, keeping 1/2 inch off the scalp area. Let it sit for 10 minutes. Blow-dry hair 100%. Divide hair into 4 parts and flat iron 3 to 5 times into thin sections. Rinse thoroughly. Style as desired.

* Professional products. Requires special training! Capillary acts through the action of actives attracted by hair ions and the easy absorption of molecules. The first action is the replacement of protein mass and hydration that the hair receives. The second action is the formation of a protective film around the cuticle, preventing wear and tear from day-to-day aggressions, promoting a longer-lasting treatment. Protective film that allows greater durability and uniform and aligned surface. Intense shine and softness. pH = 5.0 - 6.0 How to use:1. With wet hair, apply a small amount of H-Brush Preparation Shampoo, massaging it to the ends. Rinse thoroughly without leaving anyproduct residue. Repeat the procedure ifnecessary. 2. Follow the cosmetic treatment according to hair diagnosis: a) 1st degree (intensive) cosmetic treatment = remove excess water with a towel and apply the Intensive Reconstructive Mask H-Brush B.Tox Platinum. b) Cosmetic treatment 2°degree (superintensive) = dryhairup to 50% and apply the Intensive Reconstructive Mask H-Brush Platinum. c) Cosmetic Treatment 3°degree (ultra intensive) = dry hair 100% and apply the Intensive Reconstructive Mask H-Brush Platinum. 3. Apply lock by lock along the length of the hair 1cm away from the root, aligning the hair with a comb. Leave applied for 20 minutes. 4. After the pause time, dry the hair 100% with a warm hair dryer or pre brush. Ironing it the with flat iron strand by strand until complete sealing is achieved.

Argan Oil Leave-in  is made with Argan Oil and ingredients that act as a protective film against environmental agents and thermal heat, protecting the hair from external aggressions, moisturizing and offering softness and shine.

The Styling Cream Go Curly is a finishing cream that enhances, models and defines the strands. Its high-tech formula preserves the hydration of the strands and ensures that they remain modeled throughout the day. With this cream, you will have curves with lasting definition, without losing natural movement. In addition, the product has thermal protection to take care of the hair during the use of heat tools.