All Products (213)

The bleaching powder Wanna Be Blond can change blonde colour up to 9 shades, working in a harmonious way with Wanna Be Blond Oxidant to create majestic shades with supreme fibre preservation and radiant brilliance. Uniform brightening, leaving hair looking radiant. This is a professional product and should only be used for professional application only.

Repairs and hydrates the hair, protecting against any damage from physical or chemical aggressors, allowing full reconstruction of hair fibres. Leaves hair with a beautiful shine.

Blond developer has a super fast and uniform whitening. Used in conjunction with the bleaching powder Wanna Be Blond can create up to 9 blonde shades, working in a harmonious way with Wanna Be Blond Ox to create majestic shades with supreme fibre preservation and radiant brilliance.

What it does Keraplex is Step 2, the realignment step, of the Rebonding straightening protocol. It harnesses the B-Plex System to reconnect broken molecular bonds within the cortex, reinforcing the hair's structure while the flat iron seals the cuticle with thermal protection. Key actives, as on the label Glyoxylic Acidthe realignment active, second ingredient on the label's INCI Silanetriolstructural reinforcement Panthenolconditioning Tamarindus Indica Fruit Extractbotanical Argania Spinosa Kernel Oil (Argan)emollient Butyrospermum Parkii Butter (Shea)emollient Formaldehyde free: the realigning active is glyoxylic acid, not formaldehyde. V-Label certified vegan. When to use it As the second and final step of the Rebonding protocol, straight after Rebonding Shampoo, on chemically resistant hair that has been dried completely and that can take an iron up to 230 degrees Celsius. Not for blonde, highlighted or sensitised hair; that hair goes to Reactive Pro instead. How to use it Apply evenly through the hair, keeping 1 to 2cm away from the scalp. Leave for 40 minutes at room temperature. Do not shorten this pause. Rinse until fully removed. Dry the hair 100% again. Iron in fine sections, 10 to 15 passes per section, at 160 to 230 degrees Celsius depending on the hair's type and resistance. What not to do Professional use only, adult use. Do not apply within 1 to 2cm of the scalp. Do not shorten the 40 minute pause, and do not extend it to compensate for anything else in the service. Do not iron the hair while it is still damp: it must be dried 100% before the first pass. Not for blonde, highlighted or sensitised hair: use Reactive Pro for that hair instead.  

Blond developer has a super fast and uniform whitening. Used in conjunction with the bleaching powder Wanna Be Blond can create up to 9 blonde shades, working in a harmonious way with Wanna Be Blond Ox to create majestic shades with supreme fibre preservation and radiant brilliance.

The Revival Gorgeous Shine Oil is lipid replenishing and perfect for giving a final touch for beautiful, silky smooth healthy hair. The Shine Oil consists of coconut oil, avocado oil and macadamia oil. These key active ingredients serve to hydrate, nourish, seal and strengthen dry tips in order to create shiny, soft and vivid hair. Consistent use of this shine oil yields an extra benefit of preventing split ends from occurring. Along with being a finalizer, this product can also be incorporated for use as a nourishing mask.

The Divine Power Dose, highly concentrated liquid for coloured or streaked hair. It promotes moist, intense emollience and antioxidant action.

Revival is an effective treatment for severely damaged and weak hair and produces instant results with its innovative formula. Revival by Brae hair care repairs and brings chemically damaged hair back to life ensuring one less thing for you to worry about. The exclusive formula is made up of a blend of vitamins that eventually deep restores and nourishes all hair fibre layers for cleaner, smoother and healthier looking hair.

What it does Rebonding Shampoo is Step 1, the preparation step, of the Rebonding straightening protocol. Its Deep Cleansing Purifier formula helps remove residual build-up while equalising porosity across the fibre, preparing the cortex to receive the B-Plex System treatment in Step 2, Keraplex. Formaldehyde free and V-Label certified vegan, the same two seals carried by Keraplex, so the full two step service is formaldehyde free from the first rinse. Key actives, as on the label Hypnea Musciformis Extractmarine algae Sargassum Filipendula Extractmarine algae Gelidiella Acerosa Extractmarine algae Cocamidopropyl Betainemild secondary cleanser Contains Sodium Laureth Sulfate: this is not a sulphate free formula. When to use it As the opening step of the Rebonding protocol, immediately before Keraplex, on chemically resistant hair booked for the two step realignment service. How to use it Apply to damp hair. Massage the scalp and lengths gently, without rubbing. Leave for 2 to 3 minutes. Rinse thoroughly with warm water. Dry the hair completely before moving to Step 2, Keraplex. What not to do Professional use only, adult use. Do not use on damaged or broken skin. Do not apply Keraplex while the hair is still damp: dry it 100% first.  

During the process of bleaching, the hair loses the bonds, becoming brittle and therefore break. Bond Angel multiplies and protects the sulfide bridges from the fibers reinventing damaged and breakage.Therefore, it reaches the desired platinum blonde with total security and vitality of the hair. Bond Angel was developed to accomplish the desire for a more intense blonde colour.Bond Angel protects and prevents damage, has the primary function of restoring already damaged hair.

Blond developer has a super fast and uniform whitening. Used in conjunction with the bleaching powder Wanna Be Blond can create up to 9 blonde shades, working in a harmonious way with Wanna Be Blond Ox to create majestic shades with supreme fibre preservation and radiant brilliance.

During the process of bleaching, the hair loses the bonds, becoming brittle and therefore break. Bond Angel multiplies and protects the sulfide bridges from the fibres reinventing damaged and breakage.Therefore, it reaches the desired platinum blonde with total security and vitality of the hair. Bond Angel was developed to accomplish the desire for a more intense blonde colour.Bond Angel protects and prevents damage, has the primary function of restoring already damaged hair.

What it does Smooth Therapy is Step 2, Realignment, of the Reactive Pro straightening protocol. Built on the LuminAlign System, it optimises light reflection while thermally aligning the hair fibre, on a glyoxylic acid base. The label states it is engineered for blonde and sensitive hair: a violet pigment lifts the reflect while the flat iron seals the realignment. Smooth Therapy carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Reactive Pro Shampoo: a decisive claim for a UK client asking whether a straightening service uses formaldehyde. The label caps ironing for this product at 160 to 190°C, never higher. That ceiling is lower than Piur London's other, higher-heat smoothing line, which is built for non-blonde, chemically resistant hair: the two lines share the same two-step logic, but Smooth Therapy exists specifically to protect the reflect that a higher heat range would compromise. Key actives, as on the label Glyoxylic Acidthe realignment (straightening) active Silanetriolreinforces the fibre's structure Panthenolconditioning Acid Violet 43the violet pigment behind the Blonde Preservation claim; it works on the reflect, it is not a toner Tamarindus Indica Fruit Extract When to use it Immediately after Reactive Pro Shampoo, on hair dried fully, on blonde, highlighted or otherwise sensitised hair booked for a straightening service. How to use it Apply evenly in fine strands, keeping 1 to 2cm away from the scalp. Leave to process for 40 minutes at room temperature. Rinse until fully removed. Dry the hair 100 percent. Flat iron in fine strands, 10 to 15 passes per section, at 160 to 190°C and never higher. What not to do Professional use only; adult use. Never exceed 190°C. This ceiling is declared on the label; a higher heat range belongs to Piur London's other smoothing line, built for different hair. Keep the application 1 to 2cm away from the scalp. Six-month shelf life: rotate stock and check the batch date before use. Do not shorten or extend the 40-minute pause; do not skip drying fully before ironing.  

Bond Angel Plex Effect restores hair, combating any damage that may have been caused by external aggressors, such as chemicals. Protects hair against thermal use, preventing breakage. Ensures excellent blonde colour while keeping it healthy and fresh. Provides full protection from any split ends or frizz. Use once a month for best results.

The Brae Revival has been developed to bring highly damaged and weak hair back to life. Engineered from an innovative formula, the revival shampoo contains a fusion of vitamins that finely create new structures in areas where hair is most damaged hence leaving your hair stronger, more elegant and healthier.

Mask Therapy provides maximum hydration and nourishment. Full recovery of hair ensures restoration of strength to fragile or brittle hair fibres. Removes build up of excess oils and opens the cuticles to prepare hair for full cleanse and treatment. Eliminates frizz and fixes split ends. Leaves your hair soft, silky and smooth. Vegan formula.

Blond developer has a super fast and uniform whitening. Used in conjunction with the bleaching powder Wanna Be Blond can create up to 9 blonde shades, working in a harmonious way with Wanna Be Blond Ox to create majestic shades with supreme fibre preservation and radiant brilliance.

What it does Reactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends. Reactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde. Key actives, as on the label Tamarindus Indica Fruit Extracttamarind fruit extract Lauryl Glucosidegentle plant-derived cleansing agent Cocamidopropyl Betainemild secondary surfactant Glycerinhumectant Pectinconditioning film former Contains Sodium Laureth Sulfate: this is not a sulphate free formula. When to use it As the opening step of the Reactive Pro protocol, immediately before Smooth Therapy, on blonde, highlighted or otherwise sensitised hair booked for a straightening service. How to use it Apply to wet hair. Massage gently, without rubbing vigorously. Leave for 2 to 3 minutes. Rinse with cool water to help seal the cuticle. Dry the hair fully before proceeding to Smooth Therapy. What not to do Professional use only. Do not use on damaged or broken skin. Do not skip this step before Smooth Therapy: porosity needs to be equalised first so Smooth Therapy meets the same fibre from root to ends. Do not proceed to Smooth Therapy on hair that is still damp.  

The Brae Revival Range has been developed to bring highly damaged and weak hair back to life. Engineered from an innovative formula, the revival shampoo contains a fusion of vitamins that finely create new structures in areas where hair is most damaged hence leaving your hair stronger, more elegant and healthier.

During the process of bleaching, the hair loses the bonds, becoming brittle and they break. Bond Angel multiplies and protects the sulfide bridges from the fibres reinventing damaged and breakage. Therefore, it reaches the desired platinum blonde with total security and vitality of the hair. Bond Angel was developed to accomplish the desire for a more intense blonde colour. Bond Angel protects and prevents damage, has the primary function of restoring already damaged hair.

Cacau serum that gives your hair a beautiful silky shine. Smooths hair, allowing for an easier brush and style. Thermo protection prevents any heat damage. Allows for a faster blow dry.

Deep repair for damaged hair. Repairs, nourishes and hydrates. All in one step. Revitalize your strands with Braé's Hair Protein Leave-in Conditioner. Its powerful formula features a concentrated hair protein, ideal for repairing damage and restoring lost vitality to your hair. Say goodbye to split ends and damaged strands! This protein leave-in acts as a true shield, providing strength, shine and softness. Furthermore, it protects your hair structure against daily damage caused by coloring, drying and sun exposure.

The Schedule Power Dose KIT Repair, highly concentrated liquid for streaked hair. It promote moist, intense emollience and antioxidant action. Reconstructs damaged hair due to external aggressors such as chemicals or excess oils. Use for more consistent healthy hair. KIT Contain 1 Revival Power Dose 1 Divine Power Dose 1 Bond Angel Power Dose

Lizze Extreme Straightener    REDUCE FROM 2 HOURS TO JUST 40 MINUTES IN ONE PROGRESSIVE REDUCE PASSES FROM 16 TO ONLY 4 IN A PROGRESSIVE THE HOTTEST 250°C (480°F)   The flat iron Lizze Extreme has a temperature from 300°F to 480°F ( 150°C to 250°C)