All Products (400)

Greeny Remover is an intelligent system for removing unwanted greenish tones. It acts on the surface of the strands as a sequestrate of minerals, metal ions and cosmetic residues that cause damage, restoring the healthy appearance of the strands. It eliminates impurities and restores hair. Restores the natural elasticity of the hair fibre and prevents yellow tones. Eliminates the green tones revealing the pure blonde. Retrieves the color integrity of the strands. Restores strength to strands. Returns the absolute shine of the hair. Prevents overheating of the bleaching powder when used before the bleaching process.

The Select One Anti-Frizz Mask was developed to provide frizz control and reduce excessive volume, leaving hair disciplined, silky, and intensely shiny. Its innovative formula delivers deep hydration, nourishment, and fiber repair, resulting in healthier, stronger strands with natural movement. Benefits Long-lasting frizz control and reduction of excessive volume Intense hydration and nourishment for a silky touch Repairs damage caused by chemical processes and external aggressors Protection against free radicals, forming a protective layer around the hair Strengthens the hair structure, helping prevent breakage and split ends More luminous, aligned hair with natural movement Easy application for an effective and practical treatment Active IngredientsLumini System Repairs and retexturizes the hair fiber Enhances texture, repairs damage, and boosts nutrient absorption, leaving hair more manageable and silky Coconut Oil Protection against frizz and dryness Forms a protective layer around the strands, reducing frizz, dryness, and split ends, while taming unruly hair Hydrolyzed Collagen Elasticity and strength Increases flexibility and resistance, ensuring natural movement and post-chemical damage repair Lactic Acid Deep hydration and shine Penetrates the inner layers of the hair fiber, repairing cuticles and providing deep hydration and intense shine IndicationsSuitable for all hair types (straight, wavy, curly, and coily), especially for chemically treated hair. Ideal for thermal anti-frizz treatments, delivering a disciplined and long-lasting effect. How to Use Patch Test: Before use, apply a small amount of product to your forearm or behind the ear using a cotton swab. Wait 20 minutes and check for any allergic reactions. If any occur, rinse immediately and discontinue use. Apply Select One following the instructions for the thermal treatment procedure. Precautions For professional use only; not hypoallergenic Keep out of reach of children Store in a cool, well-ventilated place away from light and heat In case of contact with eyes, rinse immediately with plenty of water SpecificationsIdeal product for reducing frizz, restoring the hair fiber, and ensuring a complete hair treatment. Yields up to 5 applications depending on hair length and density.

CPR Step 0 Pre-Treatment Shampoo is a deep-cleansing shampoo that removes oiliness, pollution, and cosmetic residues from the hair that can interfere with the results of reconstructive hair treatments and moisturizing masks. This shampoo deeply cleanses the strands, leaving them completely clean for more effective absorption of CPR Steps 1 and 2.Hydrating and nourishing ingredients help preserve the condition of the hair without leaving it dry. DIRECTIONS FOR USE:Wet the hair and apply the shampoo, massaging in a circular motion to create lather. Rinse thoroughly with warm water and repeat the process. Rinse again, remove excess moisture with a towel, and proceed with the application of CPR Step 1.

Donna Indiana Brazilian Keratin Treatment is a premium hair-smoothing solution designed to deeply nourish, repair, and straighten even the most unruly hair. Enriched with high-quality Brazilian keratin and natural botanical extracts, this advanced formula penetrates the hair fiber to restore strength, eliminate frizz, and provide long-lasting shine. Ideal for all hair types, Donna Indiana offers a salon-grade straightening effect that leaves hair silky, smooth, and manageable for up to 3 months. Whether your hair is curly, wavy, or chemically treated, this treatment delivers intense hydration while protecting against environmental damage.

Elevate your hair straightening game with Top One™ Hair Straightening Nutri Protein. This professional-grade formula is designed to deliver impeccable straightening results while providing intense nourishment and hydration to your hair.  Enriched with our exclusive Nutri Oils Blend, featuring the nourishing benefits of Argan, Grape Seed, Coconut, and Sunflower Oils, this protein treatment repairs and strengthens your hair, leaving it silky-smooth, manageable, and full of shine. Embrace the power of our advanced Nutri Oils technology and offer your clients the ultimate hair straightening experience with Top One™ Hair Straightening Nutri Protein.

* Professional products. Requires special training! Alignment for colored and streaked hair. Plasthair Bixyorellan Jabuticaba Homna Tokyo Reconstructive Mask contains actives that provide nutrition and strengthening of the capillary fiber. Combats oxidative stress caused by excessive coloring processes. It contains keratin amino acids, anthocyanin (a natural jabuticaba pigment) that helps restore hair color. It has antioxidant action that protects the wires. ACTIVE: Jabuticaba extract, Anthocyanin, Hydrolyzed keratin INDICATION FOR USE: Curly hair (3A, 3B and 3C) DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Jabuticaba Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

* Professional products. Requires special training! Preparatory Shampoo Plasthair Bixyorellan Prepare Homna Tokyo is the first and fundamental step for the preparation of the wires. Acts directly on the cuticle of the hair fiber, removing all impurities and “opening” the scales, facilitating the absorption of actives. It has this action due to its alkaline pH, which together with the blend of high quality and performance actives, preserve the hair fiber without causing damage to the cortex.

* Professional products. Requires special training! Ultra Shine Mask Coffee Premium Keratin Homna Tokyo is the third step that complements hair reconstruction and treatment and is responsible for the extreme shine at the end of the procedure. Indispensable step that stimulates smoothing performance, promoting intensive hydration and malleability due to its active ingredients that reinforce hydration. COMPLETE LINE ASSETS: Glycolic coffee extract, honey extract, wheat protein, Cationic polymers, Keratin. DIRECTIONS FOR USE: 1. After washing the hair with the Coffee Premium Keratin Anti-Residue Shampoo, dry it 100% and divide it into 4 parts. 2. Apply the Coffee Premium Keratin Intensive Reconstructive Mask strand by strand 1 cm away from the root, aligning the strands with a comb. Let it act for 20 minutes. 3. After the pause time, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands, according to the temperature table. 5. Let it cool and rinse well with lukewarm water until the product is completely removed. 6. Thoroughly remove excess water with a towel and apply the Ultra Shine Coffee Premium Keratin Mask over the entire length of the hair, wrapping it in gloves. 7. Let it act for 5 to 10 minutes, rinse and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

Inoar Speed Liss Mousse contains new technology based on an emollient and smoothing blend that deeply treats the hair, leaving it aligned and frizz-free, promoting shine and softness. With thermal protection, Speed Liss Mousse aligns the hair, smoothing it slightly and giving it shine and manageability. It also strengthens, stimulates collagen production and reconstructs damaged hair.Direction: Apply the product to clean, dry hair and leave it on for 30 to 40 minutes. Then rinse, dry and brush. The use of a flat iron can prolong the result, and you can finish as you wish.

The Absolut  Daymoist Mask is a professional grade deep conditioning hair mask with beet extract and exclusive Daymoist CLR™ for damaged or chemically treated hair. Its incredible formula promotes intense conditioning and shine, restores hair malleability, protects it from the heat, and prevents color fading. Great for damaged, dry, and chemically treated hair. VEGAN PRODUCT. Never tested in animals. INGREDIENTS:Vegan product. Beet extract, botanical extracts, guar, citric acid, citronellol, panthenol HOW TO USE:Use a small dose daily as a conditioner or once a week as a treatment. Leave it on for five minutes and rinse. Style as desired.

Blonde hair reflects the health of the hair fiber. Therefore, Inoar developed the Absolut Speed Blond line especially for the daily care of bleached blonde or highlighted hair. Absolut Speed Blond Shampoo is designed for blonde silver, and gray color hair, whether natural or enhanced. It acts progressively in toning the hair to neutralize yellow tones and keep blondes bright. Argan Oil and a balanced pH protect hair color and nourish. Absolut Speed Blond hair conditioner is perfect for blonde, silver, and gray color hair, whether natural or enhanced. This ultra-violet, yellow and brass toning conditioner leaves blondes bright and shiny with cool-toned results. Made to leave their colored-hair and highlights looking fresh. It gives blonde hair a bright blonde finish. 100% vegan product. Not tested on animals. INGREDIENTS:Argan oil, cornflower extract (centaurea cyanus), Azuleen extract (derived from chamomile) HOW TO USE:Wash the hair with Absolut Speed Blond Shampoo. Leave on for up to 3 minutes for maximum toning results. Rinse well. Apply Conditioner evenly from roots to ends. Rinse and style as desired.

Tropicalis Thermal Straightening is the original Brazilian Protein, free from formaldehyde, that completely realigns the hair resulting in perfect straightening. Its formula has tropical oils and butters that bring shine and softness to the hair.

Hair Ligths has exclusive technology that does not slip and it allows a perfect adherence for an impeccable whitening. In addition to the perfect whitening benefits, it is made from sustainable, aluminum-free paper. Size: 11,5 x 28 cm

Brushes Evas JY 20172 Lifts the root and volumises short to medium hair. Its ceramic base retains heat for longer, allowing for subtle curls to form. The nylon bristles control any fly-aways or frizz.

Brushes Evas JY 20171 This thinner nylon brush will help create smaller curls, with its ceramic base holding the temperature for longer. It will aid you to detangle any imperfections in your hair, creating a smooth and flawless finish.