All Products (400)

Key ingredients: keratin, white clay, cocoa oil — which deeply condition, repair, and reduce frizz while adding shine and manageability  It’s formulated to eliminate up to ~95% of frizz and curl, for a sleeker, radiant finish, and is professional-use focused How to Use  Step 1: Deep Cleansing Shampoo Shampoo twice, massaging into wet hair and scalp for a few minutes each time. Let sit 2–3 minutes, then rinse thoroughly after each wash. Towel-dry, then blow-dry: 80% dry if hair is moderately curly. 100% dry if hair is very curly  Step 2: Keratin Treatment Section fully dried hair into 4 parts. Apply the treatment (small amount per thin subsection), from ~1 cm away from scalp down to the ends, starting at the nape of the neck. Let sit for ~20 minutes  Blow-dry completely, aligning strands. Flat-iron each thin section 7–10 times to seal the keratin into the hair.

A restructuring and toning hair mask specifically formulated for blonde, highlighted, grey, or light-coloured hair. Helps restore, hydrate, and strengthen damaged or porous strands by integrating into the hair fibre, “gluing” disulfide bonds, and boosting elasticity and resilience  Contains violet/purple pigment to neutralize brassy or yellow tones, restoring bright, radiant blonde shine . Preparation Wash hair thoroughly with a clarifying or anti-residue shampoo. Towel-dry until hair is about 80% dry (still damp)  Application3. Divide hair into several sections (e.g. 6 parts recommended).4. Apply the mask to each section using a brush, keeping ~1 cm away from the scalp.5. Comb through each section to distribute product evenly and align hair fibres  Processing6. Let it sit for 10–20 minutes (some sources say up to 20 min max) Finish7. Rinse lightly, leaving some product in – don’t fully wash it out 8. Blow-dry hair completely, then flat‑iron each strand about 7–10 times to seal in the treatment

CPR Step 1 Porosity Reconstructor is the favorite reconstructive treatment among hair professionals! It’s recommended for extremely damaged or brittle hair that shows high levels of dryness, roughness, and excessive tangling due to porosity. CPR is an intensive reconstructive treatment that repairs both internal porosity (cortex) and external porosity (cuticle), restoring the hair's essential components. Its exclusive formula combines keratin protein, silk protein, silk amino acids, and the unique Bio-Structurer Complex. These active ingredients work together to deeply penetrate and restore damaged hair from the inside out, leaving it stronger and more resistant to future breakage. CPR also helps balance the hair's internal moisture levels and protects against harmful environmental effects. It repairs, strengthens, and protects—bringing health back to chemically treated hair, leaving it restored and with exceptional shine. Step 1 is a protein- and amino acid-rich repair treatment absorbed by the hair to improve elasticity, strength, and flexibility. It helps fortify damaged strands. DIRECTIONS FOR USE: Wash hair twice with Purify Shampoo for a deep cleanse. If deep cleansing isn’t necessary, use a shampoo suited to your hair type. Then towel-dry the hair to remove excess water, but do not dry it completely. It’s important that the hair retains about 80% moisture when applying CPR. Apply CPR Step 1 to the mid-lengths and ends, or only on damaged areas, using a comb for even distribution. Cover with a plastic shower cap and apply heat for 10 minutes. Apply CPR Step 2 over Step 1, cover again with the plastic cap, and apply heat for another 10 minutes. Rinse thoroughly to completely remove the product, then condition with Silk Moisture Conditioner for 3–5 minutes. Rinse well, towel-dry, and style as desired.

The Argan line is highly antioxidant and moisturizing, rich in vitamin E, and has the power to restore the hair's natural moisture while retaining it, keeping the strands hydrated. The result is intensely shiny hair with a soft, velvety touch.

CPR Professional Kit – Cuticle and Porosity Reconstruction (Cuticle Porosity Reconstructive) The CPR Professional Kit – Cuticle and Porosity Reconstruction is hairdressers' favorite reconstructive treatment! It is recommended for extremely damaged or brittle hair that shows a high level of dryness, roughness, and excessive tangling due to porosity. CPR is an intensive reconstructive treatment that repairs both internal porosity (cortex) and external porosity (cuticle), restoring the hair's vital components. Its exclusive formula combines keratin protein, silk protein, silk amino acids, and the unique Bio-Structurer Complex. These active ingredients work together to allow CPR to penetrate deeply, restoring damaged hair from the inside out—leaving it strengthened and resistant to future breakage. CPR also helps balance the hair's internal moisture levels and protects it from environmental damage. It repairs, strengthens, and protects—restoring health to chemically treated hair and leaving it repaired and with exceptional shine. The first step is a repair treatment rich in proteins and amino acids, which are absorbed by the hair to help improve elasticity, strength, and flexibility. It helps reinforce damaged strands. HOW TO USE: After Wash hair twice Apply CPR 1 Porosity Rebuilder to the mid-lengths and ends or only to the damaged areas of the hair, using a comb for even distribution. Cover the hair with a plastic shower cap and apply heat for 10 minutes. Apply CPR 2 Cuticle Repair directly over CPR 1. Cover again with a plastic shower cap and apply heat for another 10 minutes. Rinse thoroughly until all product is removed. Style as desired.

Introduce your clients to the incredible benefits of the Top One™ Hair Straightening Intro Set. This introductory kit includes the Nutri Protein, Shampoo, and Conditioner, all in a convenient 200ml size. Experience the power of our advanced hair straightening formula, enriched with the nourishing Nutri Oils Blend of Argan, Grape Seed, Coconut, and Sunflower Oils. Achieve silky-smooth, straight locks with ease and provide your clients with a taste of the exceptional results they can expect from the Top One™ Hair Straightening line. Elevate your salon services and create a lasting impression with the Top One™ Hair Straightening Intro Set. 

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

* Professional products. Requires special training! Alignment for blonde and streaked hair. Plasthair Bixyorellan Passion Fruit Homna Tokyo Reconstructive Mask performs high performance in the alignment of the hair fiber due to the potential of the acidic assets of Passion Fruit, in addition to being rich in vitamin A, C and complex B, which restore shine and softness. Passion fruit stands out due to its acidity index, which acts transformingly on the hair fiber and in synergy with the exclusive formula, especially on resistant blonde and streaked hair. ACTIVE: Passion fruit oil, honey extract, hydrolyzed keratin INDICATION FOR USE: Curly hair (3C), Curly hair (4A and 4B) blonde and locks. DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Passion Fruit Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired.

* Professional products. Requires special training! Coffee Green Protein Complex is a single step and does not require pre-washing with anti-residue shampoo. It was developed with glycolic extract of green coffee, a non-toxic organic compound. It has functional assets such as proteins and mint extract, which interact effectively in the cortex together with the action of Vaniliplasty, promoting reconstruction, malleability, intense shine and extremely straight hair. It has purple pigment, acting as a toner on blonde hair. Coffee Green Protein Complex is a versatile product with several possibilities of use, and is also indicated for reconfiguration of curls and for temporary straightening. Also indicated for the male audience to discipline beard and hair.  ACTIVE: Green Coffee Glycolic Extract, Protein Complex, Vaniliplasty, Mint extract INDICATION FOR USE: Wavy hair (2A, 2B and 2C), Curly hair (3A, 3B and 3C) and Curly hair (4A, 4B and 4C).  HOW TO USE: 1. With clean hair, divide it into 4 parts. 2. Apply Coffee Green Protein Complex Disciplinante 1 cm away from the roots, aligning the strands with a fine-toothed comb. 3. Let it act for 30 to 55 minutes. 4. After pausing, rinse well until the complete removal of the product. 5. Remove excess water with a towel and start the brushing process until the wires are completely polished. 6. Flat iron thin strands using the flat iron temperature indicator table. It is not necessary to rinse after ironing.  TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After a pause time, remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

With maximum emollient power and ultra-moisturizing action, INOAR Absolut Daymoist CLR™ is perfect to follow you on daily challenges. Its incredible formula promotes intense conditioning and shine, restores hair malleability, makes the comb slide as silk, restores and protects the hair damaged by heat and prevents from color fading. Phew! With plenty of benefits, it is not hard to guess the reason for its name, isn’t it? Shampoo Wash hair with Absolut Daymoist CLR ™ shampoo, massaging to form abundant lather. Rinse. If necessary, repeat the operation Conditioner Apply Absolut Daymoist CLR ™ conditioner to damp hair. Distribute evenly by massaging wick to wick. Leave on for 3 to 5 min. Rinse thoroughly. Finalize as you wish.

INOAR Doctor Reconstruction Mask deposits keratin, proteins, amino acids, and minerals in the hair, which are essential components for the physical structure of the hair. Doctor Reconstruction Mask treats the outer layers of the hair that is responsible for the shine, smoothness, and natural hair balance. How to use:  After shampooing, wipe off excess water with a towel before applying the hair mask. Distribute the product in the palm of your hand. Then apply it to the length and ends of the hair. Spread evenly across the strands, strand by strand. Leave on for 5 to 10 minutes and then rinse well. INGREDIENTS:  Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Polysorbate 60, Parfum, Quaternium-16, Butyloctanol, Undeceth-11, Undeceth-5, Glycine Soja Oil, Wheat Amino Acids, Corn Gluten Amino Acids, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Avena Sativa (Oat) Meal Extract, Phenoxyethanol, Cetrimonium Chloride, Stearamidopropyl Dimethylamine, Macadamia Ternifolia Seed Extract, Triticum Vulgare Germ Oil, Triticum Vulgare Germ Extract, Valine, Tocopheryl Acetate, Citric Acid, Proline, Panthenol, Arginine, Glutamic Acid

INOAR Doctor Hydration Mask is a treatment for all types of hair. Its moisturizing action replenishes the nutrition and water essential for the health of the hair fiber, leaving your hair much more soft and pliable. How to use:  After shampooing, wipe off excess water with a towel before applying the hair mask. Distribute the product in the palm of your hand. Then apply it to the length and ends of the hair. Spread evenly across the strands, strand by strand. Leave on for 5 to 10 minutes and then rinse well. INGREDIENTS: Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Polysorbate 60, Parfum, Quaternium-16, Butyloctanol, Undeceth-11, Undeceth-5, Glycine Soja Oil, Wheat Amino Acids, Corn Gluten Amino Acids, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Avena Sativa (Oat) Meal Extract, Phenoxyethanol, Cetrimonium Chloride, Stearamidopropyl Dimethilamine, Macadamia Ternifolia Seed Oil, Triticum Vulgare Germ Oil, Triticum Vulgare Germ Extract, Linum Usitatissunum Seed Extract, Tocopheryl Acetate, Citric Acid, Aloe Barbadensis Leaf Extract, D-Panthotenic, Acid Calcium Salt

INOAR Doctor Nutrition Mask restores the lipids in the hair and provides silkiness. With a formula rich in essential oils and butters, Doctor Nutrition Mask helps to return nutrients, softens the surface of the hair fiber, and also contributes to the deep hydration of the hair. It also promotes a treatment that leaves hair with radiant shine, softness, and resistance. How to use:  After shampooing, wipe off excess water with a towel before applying the hair mask. Distribute the product in the palm of your hand. Then apply it to the length and ends of the hair. Spread evenly across the strands, strand by strand. Leave on for 5 to 10 minutes and then rinse well. INGREDIENTS: Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Polysorbate 60, Parfum, Quaternium-16, Butyloctanol, Undeceth-11, Undeceth-5, Glycine Soja Oil, Wheat Amino Acids, Corn Gluten Amino Acids, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Avena Sativa (Oat) Meal Extract, Phenoxyethanol, Cetrimonium Chloride, Stearamidopropyl Dimethilamine, Argania Spinosa Kernel Oil, Macadamia Ternifolia Seed Oil, Triticum Vulgare Germ Oil, Triticum Vulgare Germ Extract, Cocos Nucifera (Coconut) Oil, Tocopheryl Acetate, Citric Acid, Astrocaryum Murumuru Seed Butter, Panthenol

Treatment masks enriched with moisturizing and nutritive actives that helps in specific care for every hair profile. Hydra mask expert hair, through coconut oil, deeply moisturizes the hair, helps scalp health and provides hair softness and shine. deep hydration, reduced frizz and replacement of humidity.

Purifiq Therapy is the natural therapy that solves hair imbalances from its origins, resulting in healthy hair. The therapy provides hair growth, dermatitis control and reduction of hair loss, irritation, itching and excessive oiliness. In addition, strengthening the stratum corneum and hair follicles.