All Products (379)

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

* Professional products. Requires special training! Alignment for colored and streaked hair. Plasthair Bixyorellan Jabuticaba Homna Tokyo Reconstructive Mask contains actives that provide nutrition and strengthening of the capillary fiber. Combats oxidative stress caused by excessive coloring processes. It contains keratin amino acids, anthocyanin (a natural jabuticaba pigment) that helps restore hair color. It has antioxidant action that protects the wires. ACTIVE: Jabuticaba extract, Anthocyanin, Hydrolyzed keratin INDICATION FOR USE: Curly hair (3A, 3B and 3C) DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Jabuticaba Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

* Professional products. Requires special training! Ultra Shine Mask Coffee Premium Keratin Homna Tokyo is the third step that complements hair reconstruction and treatment and is responsible for the extreme shine at the end of the procedure. Indispensable step that stimulates smoothing performance, promoting intensive hydration and malleability due to its active ingredients that reinforce hydration. COMPLETE LINE ASSETS: Glycolic coffee extract, honey extract, wheat protein, Cationic polymers, Keratin. DIRECTIONS FOR USE: 1. After washing the hair with the Coffee Premium Keratin Anti-Residue Shampoo, dry it 100% and divide it into 4 parts. 2. Apply the Coffee Premium Keratin Intensive Reconstructive Mask strand by strand 1 cm away from the root, aligning the strands with a comb. Let it act for 20 minutes. 3. After the pause time, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands, according to the temperature table. 5. Let it cool and rinse well with lukewarm water until the product is completely removed. 6. Thoroughly remove excess water with a towel and apply the Ultra Shine Coffee Premium Keratin Mask over the entire length of the hair, wrapping it in gloves. 7. Let it act for 5 to 10 minutes, rinse and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

Inoar Speed Liss Mousse contains new technology based on an emollient and smoothing blend that deeply treats the hair, leaving it aligned and frizz-free, promoting shine and softness. With thermal protection, Speed Liss Mousse aligns the hair, smoothing it slightly and giving it shine and manageability. It also strengthens, stimulates collagen production and reconstructs damaged hair.Direction: Apply the product to clean, dry hair and leave it on for 30 to 40 minutes. Then rinse, dry and brush. The use of a flat iron can prolong the result, and you can finish as you wish.

The Absolut  Daymoist Mask is a professional grade deep conditioning hair mask with beet extract and exclusive Daymoist CLR™ for damaged or chemically treated hair. Its incredible formula promotes intense conditioning and shine, restores hair malleability, protects it from the heat, and prevents color fading. Great for damaged, dry, and chemically treated hair. VEGAN PRODUCT. Never tested in animals. INGREDIENTS:Vegan product. Beet extract, botanical extracts, guar, citric acid, citronellol, panthenol HOW TO USE:Use a small dose daily as a conditioner or once a week as a treatment. Leave it on for five minutes and rinse. Style as desired.

Blonde hair reflects the health of the hair fiber. Therefore, Inoar developed the Absolut Speed Blond line especially for the daily care of bleached blonde or highlighted hair. Absolut Speed Blond Shampoo is designed for blonde silver, and gray color hair, whether natural or enhanced. It acts progressively in toning the hair to neutralize yellow tones and keep blondes bright. Argan Oil and a balanced pH protect hair color and nourish. Absolut Speed Blond hair conditioner is perfect for blonde, silver, and gray color hair, whether natural or enhanced. This ultra-violet, yellow and brass toning conditioner leaves blondes bright and shiny with cool-toned results. Made to leave their colored-hair and highlights looking fresh. It gives blonde hair a bright blonde finish. 100% vegan product. Not tested on animals. INGREDIENTS:Argan oil, cornflower extract (centaurea cyanus), Azuleen extract (derived from chamomile) HOW TO USE:Wash the hair with Absolut Speed Blond Shampoo. Leave on for up to 3 minutes for maximum toning results. Rinse well. Apply Conditioner evenly from roots to ends. Rinse and style as desired.

Purifiq Therapy is the natural therapy that solves hair imbalances from its origins, resulting in healthy hair. The therapy provides hair growth, dermatitis control and reduction of hairloss, irritation, itching and excessive oiliness. In addition, strengthening the stratum corneum and hair follicles.

Hair Ligths has exclusive technology that does not slip and it allows a perfect adherence for an impeccable whitening. In addition to the perfect whitening benefits, it is made from sustainable, aluminum-free paper. Size: 11,5 x 28 cm

The Brasil Cacau Anti Residue Shampoo intensifies the penetration of the actives and prepares the hair strands for a realignment process! Deep cleansing property with the anti residue shampooand prepares the hair strands for a realignment process. Use for frizz-free and smooth hair.

The G.Hair Japanese Treatment Kit is a two-step smoothing system designed for voluminous, frizzy, or unmanageable hair. It includes: Deep‑cleansing/pre‑treatment shampoo Japanese Treatment smoothing cream Formulated with a cocktail of amino acids, natural proteins, and extracts of goji berries and blueberries, this kit aims to smooth, hydrate, reduce volume, and impart shine and manageability, without fully straightening hair How to Use: Step-by-Step 1. Shampoo Apply the clarifying shampoo to damp hair, massage gently, then rinse thoroughly. Repeat if needed  2. Treatment Application After shampooing, apply the Japanese Treatment cream evenly throughout the hair. Leave in place for about 30 minutes, to allow active ingredients time to work 3. Rinse & Style Rinse out the treatment thoroughly. Finish styling as desired. For enhanced smoothness, blow‑dry and flat iron hair after treatment application  There’s no flat‑ironing specified in all instructions, but many stylists recommend heat styling post‑treatment to seal effects and boost shine

Key ingredients: keratin, white clay, cocoa oil — which deeply condition, repair, and reduce frizz while adding shine and manageability  It’s formulated to eliminate up to ~95% of frizz and curl, for a sleeker, radiant finish, and is professional-use focused How to Use  Step 1: Deep Cleansing Shampoo Shampoo twice, massaging into wet hair and scalp for a few minutes each time. Let sit 2–3 minutes, then rinse thoroughly after each wash. Towel-dry, then blow-dry: 80% dry if hair is moderately curly. 100% dry if hair is very curly  Step 2: Keratin Treatment Section fully dried hair into 4 parts. Apply the treatment (small amount per thin subsection), from ~1 cm away from scalp down to the ends, starting at the nape of the neck. Let sit for ~20 minutes  Blow-dry completely, aligning strands. Flat-iron each thin section 7–10 times to seal the keratin into the hair.

The G.Hair Moroccan Deep Cleansing Shampoo is a professional-grade clarifying shampoo designed to remove product build-up, oils, and impurities from the scalp and hair in preparation for the smoothing treatment. It is part of the two-step G.Hair Moroccan Capillary Smoothing Keratin Treatment Kit, which also includes the smoothing treatment itself. This system is formulated with keratin, white clay, and cocoa oil for deep cleansing and preparing hair to receive treatment and smoothing ingredients. This shampoo is suitable for all hair types and is especially useful for dry, wavy, frizzy, or chemically treated hair, enhancing shine, manageability, and nutrient absorption.

The Inoar G.Hair keratin treatment is known for making even the most difficult hair types treatable again. The formula of this keratin treatment ensures that very dry, brittle and / or little elastic hair is transformed into silky, straight and very shiny hair. Unique to the active ingredients is that it provides deep hydration. This treatment is ideal for hair types that lack much moisture such as frizzy hair, afro hair and chemically treated hair. Besides moisture recovery is there, depending on hair type and hair style, already a straightening effect of 40% to 100% after the first treatment for a duration of 3 to 5 months. With the advent of the Inoar GHair keratin treatment, relaxing and straightening are now a thing of the past. These popular treatments to straighten the hair we also recommend against. It creates brittle and permanently damaged hair. The Inoar GHair keratin treatment on the other hand nourishes the hair naturally with keratin and results in straight hair without damaging the structure of the hair.

B-TOX RECONSTRUCTOR VIOLET BEAUTY BLOND is a thermo-activated compound, rich in vitamins and proteins, that promotes reconstruction and manageability of the hair. It restores lost nutrients, penetrates the hair fiber, rebuilds the inner layers of the strands, and aligns the cuticles for deep treatment. It repairs split ends by forming a protective shield, safeguarding blonde hair from daily damage and preventing premature fading of highlights. It provides intense shine, softness, eliminates frizz, and leaves the hair silky, shiny, with unmatched smoothness and a vibrant, platinum blonde tone. It helps maintain color and shine, as its benefits in hair care allow for extended time between touch-ups. With moisturizing and nourishing action, it keeps the hair well-treated while neutralizing unwanted tones, reducing the need for frequent color retouching and preserving the health of the hair fiber.