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Piur London - Reactive Pro Shampoo 1L

Name: Piur London - Reactive Pro Shampoo 1L
Brand: Piur
Price: 39.50 GBP
Availability: InStock

£39.50

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Product description

What it does

Reactive Pro Shampoo is Step 1, Preparation, of Piur London's two-step Reactive Pro straightening protocol. Its Deep Cleansing Purifier formula helps remove product build-up while aligning the cuticle layer, preparing the fibre to receive the LuminAlign System treatment in Step 2. The label positions it for porosity equalisation and damage prevention along the whole length, which matters most on blonde and highlighted hair, where porosity is rarely even from root to ends.

Reactive Pro Shampoo carries the Formaldehyde Free seal and the V-Label International vegan certification on the label, the same as Smooth Therapy: a decisive claim for a UK client asking whether a straightening service uses formaldehyde.

Key actives, as on the label

Tamarindus Indica Fruit Extracttamarind fruit extract
Lauryl Glucosidegentle plant-derived cleansing agent
Cocamidopropyl Betainemild secondary surfactant
Glycerinhumectant
Pectinconditioning film former

Contains Sodium Laureth Sulfate: this is not a sulphate free formula.

When to use it

As the opening step of the Reactive Pro protocol, immediately before Smooth Therapy, on blonde, highlighted or otherwise sensitised hair booked for a straightening service.

How to use it

Apply to wet hair.
Massage gently, without rubbing vigorously.
Leave for 2 to 3 minutes.
Rinse with cool water to help seal the cuticle.
Dry the hair fully before proceeding to Smooth Therapy.

What not to do

Professional use only.
Do not use on damaged or broken skin.
Do not skip this step before Smooth Therapy: porosity needs to be equalised first so Smooth Therapy meets the same fibre from root to ends.
Do not proceed to Smooth Therapy on hair that is still damp.

Tags:

1000ml brand:piur format:shampoo PIUR professional shampoo straightening use:salon