All Products (355)

* Professional products. Requires special training! Ultra Shine Mask Coffee Premium Keratin Homna Tokyo is the third step that complements hair reconstruction and treatment and is responsible for the extreme shine at the end of the procedure. Indispensable step that stimulates smoothing performance, promoting intensive hydration and malleability due to its active ingredients that reinforce hydration. COMPLETE LINE ASSETS: Glycolic coffee extract, honey extract, wheat protein, Cationic polymers, Keratin. DIRECTIONS FOR USE: 1. After washing the hair with the Coffee Premium Keratin Anti-Residue Shampoo, dry it 100% and divide it into 4 parts. 2. Apply the Coffee Premium Keratin Intensive Reconstructive Mask strand by strand 1 cm away from the root, aligning the strands with a comb. Let it act for 20 minutes. 3. After the pause time, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands, according to the temperature table. 5. Let it cool and rinse well with lukewarm water until the product is completely removed. 6. Thoroughly remove excess water with a towel and apply the Ultra Shine Coffee Premium Keratin Mask over the entire length of the hair, wrapping it in gloves. 7. Let it act for 5 to 10 minutes, rinse and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

The Brae Stages Color Protect Mask offers deep care for colored hair, restoring the vitality and shine that are lost over time. With a formula rich in nutrients and antioxidants, it promotes intense hydration, repairs damage and prolongs the durability of the color. A weekly treatment that transforms your hair, leaving it soft, luminous and healthy. Vibrant color and powerful hydration in one step!

With maximum emollient power and ultra-moisturizing action, INOAR Absolut Daymoist CLR™ is perfect to follow you on daily challenges. Its incredible formula promotes intense conditioning and shine, restores hair malleability, makes the comb slide as silk, restores and protects the hair damaged by heat and prevents from color fading. Phew! With plenty of benefits, it is not hard to guess the reason for its name, isn’t it? Shampoo Wash hair with Absolut Daymoist CLR ™ shampoo, massaging to form abundant lather. Rinse. If necessary, repeat the operation Conditioner Apply Absolut Daymoist CLR ™ conditioner to damp hair. Distribute evenly by massaging wick to wick. Leave on for 3 to 5 min. Rinse thoroughly. Finalize as you wish.

Use the Reactive pro shampoo as the first step to begin your transformation to strong and heathy hair. This high-tech formula prepares your hair for the collagen busting treatment by carefully opening the individual cuticles on each strand of hair. Rebuilds damaged areas, increasing shine and frizz. Promotes the deep removal of residues, preparing the hair for the full action of the volume reducer. Treatment promotes deep removal of residue, preparing hair for full action of volume reducer. A conditioning treatment that is highly hydrating, leaving your hair soft and shiny. Straightens and eliminates frizz, smoothening out any stubborn or split ends.

Brae stages Hydration- Shampoo 250ml - hydrates, helps replace lost moisture and restores the hair structure, leaving hair restored, hydrated and with intense shine. - Conditioner 250ml - hydrates and restores strands, helps with detangling and seals the cuticles, leaving hair restored, hydrated and with intense shine.- Mask 200g - hydration and restoration mask that replaces lost moisture, leaving hair healthier, hydrated and manageable. 

Argan Oil Leave-in  is made with Argan Oil and ingredients that act as a protective film against environmental agents and thermal heat, protecting the hair from external aggressions, moisturizing and offering softness and shine.

Discover the magic of INOAR's Magic One 7, the instant hair reconstructor that promises to revitalize your hair in the blink of an eye. With a unique combination of amino acids and a blend of repairing active ingredients, this product is the perfect solution for devitalised and brittle hair.

The Milk Love Robson Peluquero Restorative Fluid, specially developed to treat and regenerate the hair fiber before, during and after brushing, curling iron or straightening. With hyaluronic acid, coconut oil, D panthenol, keratin protein, collagen protein and silicones. Result of more resistant, silky and shiny hair. WITH THERMAL PROTECTOR.

The Go Curly Crespos Hair Mask is enriched with wheat protein, butter and other vegetable actives that promote nutrition and hair strengthening. Its formula, which is free of petrolatum and parabens, prevents the loss of nutrients and enhances the natural curvature of the hair, leaving it softer, brighter and with ultra-definition.Go Curly Crespos brings together high-tech and performance assets. Its formulation contains assets derived from Wheat Protein and Chia and Flax Seed Extract, promoting intense hydration, nutrition, protection against dryness, anti-knot action and definition of the threads, without losing movement. Wheat protein: creates a protective film on the hair, promoting intense hydration, repair, nutrition, shine and softness. Flaxseed and chia seed extract: leaves hair defined for longer, with a natural look and offers protection against humidity.

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

* Professional products. Requires special training! Honma Tokyo H-Brush Platinum Kit 2x150ml is the salon try-out size of the H-Brush Platinum protocol — a 2-step intensive reconstructive service from the Honma Tokyo H-Brush B.Tox line, built for hair rejuvenation rather than smoothing or straightening. The kit pairs Step 1 H-Brush Prepare Shampoo with Step 2 H-Brush Platinum Intensive Reconstructive Mask, both at 150ml, for a single-client service or a back-bar try-out before committing to the full 2x1000ml size. Formaldehyde-free, formalin-free, made in Brazil. At a glance Contents: 1 x Step 1 H-Brush Prepare Shampoo 150ml + 1 x Step 2 H-Brush Platinum Intensive Reconstructive Mask 150ml Total volume: 300 ml (2 x 150 ml) Format: professional 2-step salon protocol, try-out size Line: Honma Tokyo H-Brush B.Tox, Platinum variant Featured ingredients: Step 1 with green tea (Camellia Sinensis) leaf extract; Step 2 with keratin, panthenol, glycerin, sodium PCA, and cool-toning pigments (CI 51319 + CI 42090) Hair types: for all hair types; cool-toning support relevant for blonde, lightened, gray, or cool-tone hair Service profile: hair rejuvenation, intensive reconstruction, fortification — not a smoothing or straightening service Channel: strictly professional, salon-only Compliance: formaldehyde-free, formalin-free; patch test required 48 hours before service Origin: made in Brazil; EU Responsible Person Honma Comex Europe, Amsterdam, Netherlands What it is This is the salon 2-step H-Brush Platinum protocol in the smaller 150ml-per-step format. Step 1 is the H-Brush Prepare Shampoo, the universal prep cleanser that opens the cuticle and removes residue so the active formula can do its work. Step 2 is the H-Brush Platinum Intensive Reconstructive Mask, a richer cream formulation built around keratin, panthenol, and conditioning emollients, with a tonal cool-toning component for clients with blonde, lightened, or cool-tone hair. Together, the two steps form a hair-rejuvenation service from the Honma Tokyo H-Brush B.Tox line — designed to fortify, intensively recondition, and add tonal support, without changing the natural texture of the hair. What is in the kit Step 1 H-Brush Prepare Shampoo 150ml: the clarifying preparation. A balanced cleansing base with green tea leaf extract, glycerin, and conditioning agents that open the cuticle and remove buildup before the active step. Step 2 H-Brush Platinum Intensive Reconstructive Mask 150ml: the active reconstructive cream. Built around keratin, panthenol, sodium PCA, and glycerin in a rich emollient base, with cool-toning pigments (CI 51319 violet and CI 42090 blue) for clients whose hair benefits from tonal support against warmth and yellowing. Key ingredients Camellia Sinensis (green tea) leaf extract in Step 1 — an antioxidant botanical that supports the gentle clarifying base. Keratin in Step 2 — the protein around which the H-Brush B.Tox line is built, supporting hair fortification. Panthenol (pro-vitamin B5) in Step 2 — a recognized conditioning agent. Sodium PCA + glycerin in Step 2 — humectants that help draw moisture into the hair fiber. CI 51319 + CI 42090 in Step 2 — cool-toning pigments that provide tonal support for clients with blonde, lightened, gray, or cool-tone hair. Who it is for Salon professionals looking to try the H-Brush Platinum protocol on a single client before committing to the full 2x1000ml size. Stylists offering hair-rejuvenation services as part of an intensive reconstructive menu — particularly for clients whose hair needs fortification rather than smoothing. Clients with blonde, lightened, gray, or cool-tone hair who benefit from tonal cool-toning support alongside the reconstructive step. All hair types per the line's positioning; the protocol does not change natural texture and works across straight, wavy, and curly hair. Who it is not for Pregnant or lactating clients. The H-Brush B.Tox line is not recommended during pregnancy or while nursing. Children under 12 years old. The line carries a minimum-age guideline of 12 years. Clients with irritated or injured scalp. Do not apply over compromised skin. Clients seeking a smoothing or straightening service. This is a hair-rejuvenation protocol, not a smoothing system. For smoothing services, the Honma Tokyo Coffee Premium or Coffee Green lines are the appropriate choice. Clients with patch-test reactivity to any of the components. A 48-hour patch test behind the ear is mandatory before service. How to use Patch test 48 hours before service. Apply a small amount of Step 2 behind the ear and observe for itching or redness. Wash with Step 1. On wet hair, apply a small amount of H-Brush Prepare Shampoo, sufficient to cover the hair from roots to ends. Rinse off well without leaving residue. Repeat if necessary. Towel-dry. Remove excess water with a towel. Apply Step 2 lock by lock. Wear protective gloves. Apply the H-Brush Platinum Intensive Reconstructive Mask along the entire length of the hair, keeping 1 cm away from the roots. Comb through to ensure even distribution. Leave on for 20 minutes. Rinse off well with warm water until the product has been completely removed. Towel-dry and finish as desired. Optional thermal sealing with a flat iron at the appropriate temperature for the client's hair type may be applied per professional discretion. Safety: For external salon use only. Wear protective gloves. Do not apply on irritated or injured scalp. Do not use on eyelashes or eyebrows. Keep out of the reach of children. Do not ingest. In case of accidental contact with the eyes, rinse abundantly with water. The Step 2 formula contains parfum, benzyl benzoate, hexyl cinnamal, linalool, limonene, benzyl salicylate, coumarin, citral, and citronellol as fragrance components above EU disclosure threshold. The 48-hour patch test behind the ear is mandatory before every service. See the back of each component for the complete ingredient and allergen list. How long results last Per the H-Brush B.Tox line guidance, results last up to 2 months, with a cumulative effect across repeated applications. Result longevity in any given case depends on the client's hair condition, home-care routine, frequency of subsequent chemical services, and water and styling exposure. Stylists typically position re-application at the 6 to 8 week mark depending on client hair condition. Compatibility with prior services The H-Brush Platinum protocol is positioned for clients across hair types and tonal preferences. For clients who recently colored or bleached their hair, the coloring or bleaching service should be performed before the H-Brush Platinum service, not after. For clients with guanidine or ammonia thioglycolate relaxers in their hair history, a wait period of 7 to 15 days is the standard professional protocol. A strand test and the 48-hour patch test are mandatory before every service. When in doubt, defer to a stylist consultation and a strand test on a discreet section. Professional recommendation For salons offering Honma Tokyo services: this 2x150ml kit is the right size for try-out, single-client testing, or apprentice-stocking before committing to the full Honma Tokyo H-Brush Platinum Kit 2x1000ml. Once you have validated the protocol on a client and want to scale to regular service rotation, the 1000ml-per-step kit is the back-bar size. For salons offering a broader Honma Tokyo menu, see the full Honma Tokyo brand page for adjacent lines, including the Coffee Premium, Coffee Green, and Plasthair Bixyorellan systems. In short The H-Brush Platinum 2-step rejuvenation protocol in the salon try-out size: 150ml of Step 1 prep shampoo plus 150ml of Step 2 intensive reconstructive mask, with cool-toning support for blonde and lightened hair. For hair fortification, not smoothing: the H-Brush B.Tox line does not change natural texture; it intensively reconditions, fortifies, and adds tonal support. Ready to scale up? The Honma Tokyo H-Brush Platinum Kit 2x1000ml is the back-bar size for regular service rotation, with components also available individually.

HYDRATING, FORTIFYING AND REGENERATING. DIRECTIONS: AFTER RINSING THE SHAMPOO, SHAKE THE AMPOULE, SPREAD IT IN YOUR HANDS AND DISTRIBUTE IT ON DAMP HAIR, MASSAGING EACH STRAND. LEAVE IT ON FOR 3 MINUTES AND RINSE. OR, MIX IT WITH YOUR HAIR TREATMENT MASK FOR BOOSTED RESULTS.

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

* Professional products. Requires special training! Capillary acts through the action of actives attracted by hair ions and the easy absorption of molecules. The first action is the replacement of protein mass and hydration that the hair receives. The second action is the formation of a protective film around the cuticle, preventing wear and tear from day-to-day aggressions, promoting a longer-lasting treatment. Protective film that allows greater durability and uniform and aligned surface. Intense shine and softness. pH = 5.0 - 6.0 How to use:1. With wet hair, apply a small amount of  H-Brush Preparation Shampoo, massaging it to the ends. Rinse thoroughly without leaving anyproduct residue. Repeat the procedure ifnecessary. 2. Follow the cosmetic treatment according to hair diagnosis: a) 1st degree (intensive) cosmetic treatment = remove excess water with a towel and apply the Intensive Reconstructive Mask H-Brush B.Tox Platinum. b) Cosmetic treatment 2°degree (superintensive) = dryhairup to 50% and apply the Intensive Reconstructive Mask H-Brush Platinum. c) Cosmetic Treatment 3°degree (ultra intensive) = dry hair 100% and apply the Intensive Reconstructive Mask H-Brush Platinum. 3. Apply lock by lock along the length of the hair 1cm away from the root, aligning the hair with a comb. Leave applied for 20 minutes. 4. After the pause time, dry the hair 100% with a warm hair dryer or pre brush. Ironing it the with flat iron strand by strand until complete sealing is achieved.

* Professional products. Requires special training! The first essential step in preparing the hair, the Coffee Premium Keratin Homna Tokyo Anti-Waste Shampoo acts directly on the cuticle of the hair fiber, removing all impurities and “opening” the scales, facilitating the absorption of the active ingredients. This action is due to its alkaline pH and the Glycolic Coffee Extract, with an antioxidant and purifying action, capable of interacting with the hair fiber without causing damage to the cortex.

Developed with excellent active ingredients, the Inoar Argan Professional Kit is ideal for every type of hair and cleans, untangles and conditions the hair.Its formula contains moisturizing properties and recovers damaged hair, providing stronger and healthier hair.Inoar Argan Oil Shampoo: Promotes hydration and recuperates damaged and dry hair. Cleanses and restores flexibility of hair fibers.Inoar Argan Oil Conditioner: Ideal for damaged, dried and chemically treated hair. Conditions, untangles and repairs hair.ApplicationOn wet hair, apply Shampoo and massage gently with fingertips until abundant foam is formed. Afterwards, rinse well and, if necessary, repeat the operation again.Apply the Conditioner from lengths to ends and massage gently, leaving a pause of 5 minutes. Rinse well and finish as desired.ResultClean, restructured, shiny and soft hair.

For the ultimate restorative moisture boost your hair could dream of, INOAR developed the Absolute Daymoist Leave-in Spray. Not only does this amazing spray give you softness & shine like nothing before, it also protects your hair against heat; external aggressions, UVA and UVB rays, preventing them from penetrating the hair fiber. Improving the quality of your hair strands in a safer and more convenient way. 15 INSTANT BENEFITS FOR FRAGILE OR DAMAGED HAIR, TAKING CARE OF THE STRANDS WHILE ACTING AS A FINISHER Reconstruction & Strength Damage Repair Frizz Reduction Hydration Provides shine Volume Control Conditions Detangles Split ends prevention Colour protection Heat protection Nutrition Elasticity Perfume Easier brushing & ironing Types of Hair : All, especially for those with damaged or fragile hair. Results : Healthy, restored, strong, protected & shiny hair Active Ingredients : Argan oil Daymoist CLRTM (Hydrolysed cornstarch, Beetroot extract & Water) Coconut oil Wheatgerm protein Castor Oil Biotin Olive oil DIRECTIONS After washing your hair, apply the Daymoist leave-in spray to damp hair, spread it through the hair with a comb strand by strand, and finish as desired. OR On dry hair – apply in the palm of your hands and distribute through the hair spreading lock by lock. No rinse

Treatment masks enriched with moisturizing and nutritive actives that helps in specific care for every hair profile. Gold repair expert hair was developed to restore hair. through hyaluronic acid, special vitamins and amino acids, it regenerates the wire, reduces split ends and reduces frizz.

Gloss Hydra Hair Oil delivers instant, mirror-like shine while providing intense hydration and heat protection. Perfect as a finishing touch, it leaves the hair conditioned, luminous, and protected with a lightweight, silky finish.Tsubaki Oil: Delivers daily hydration and lightweight nourishment with the benefits of Japanese camellia oil. BT Bio Shine: An advanced shine technology powered by a blend of high-performance active ingredients that enhances mirror-like shine, boosts color vibrancy, and delivers up to 4× more shine.

Gloss Hydra Conditioner seals the hair cuticles, delivering mirror-like shine and intense hydration with every use. Enriched with Tsubaki Oil and BT Bio Shine, its formula provides instant detangling while sealing the hair cuticles, leaving the hair smooth, silky, and weightlessly nourished. Tsubaki Oil: Delivers daily hydration and lightweight nourishment with the benefits of Japanese camellia oil. BT Bio Shine: An advanced shine technology powered by a blend of high-performance active ingredients that enhances mirror-like shine, boosts color vibrancy, and delivers up to 4× more shine.

Gloss Hydra Shampoo is the ideal choice for a gentle cleanse that won’t strip moisture while delivering intense hydration. Its formula is enriched with Tsubaki Oil and the exclusive BT Bio Shine complex, which gently cleanses, smooths the hair cuticles, and enhances a mirror-like shine for beautifully radiant hair.Tsubaki Oil: Provides daily hydration and lightweight nourishment with the power of Japanese camellia oil. BT Bio Shine: An intelligent shine technology featuring a blend of powerful active ingredients that enhances mirror-like shine, boosts color vibrancy, and delivers up to 4× more shine.

Give your hair a rejuvenating boost with Salvatore’s Blue Gold Premium Hair Botox! Designed to revive damaged, dry, dull, or weakened hair from coloring and straightening, this professional treatment restructures the hair fiber from within and smooths the cuticle for a radiant, soft, and silky result. ✨ Benefits for Your Hair🔹 Intense Repair: nourishes and regenerates the hair fiber from root to tip.🔹 Mirror Shine: restores brightness and luminosity to dull hair.🔹 Long-lasting Anti-Frizz: tames frizz and provides natural discipline.🔹 Stronger, More Flexible Hair: reinforces and protects against external aggressors.🔹 Professional Results at Home: as if straight from the salon, your hair regains beauty and vitality. 📌 Features of Blue Gold Hair Botox Brand: Salvatore Hair Pro (origin: Brazil 🇧🇷) Range: Blue Gold Premium Type of Treatment: Hair Botox / Hair Cuticle Treatment Content: 1 Kg – Professional size Texture: Repairing and smoothing cream Suitable for all hair types: natural, colored, highlighted, dry, damaged, or unruly. 🛠 How to Use1️⃣ Wash your hair with a clarifying shampoo (ideally Salvatore Blue Gold).2️⃣ Dry hair to 80%.3️⃣ Apply Hair Botox strand by strand, from root to tip.4️⃣ Leave on for 30–40 minutes under cling film or a shower cap.5️⃣ Rinse lightly with lukewarm water (leave about 20% of the product).6️⃣ Blow-dry, then flat iron in thin sections to seal the treatment. 👉 Result: repaired, shiny, soft, and smooth hair — just like after a professional treatment!

Elevate your hair straightening game with Top One™ Hair Straightening Nutri Protein. This professional-grade formula is designed to deliver impeccable straightening results while providing intense nourishment and hydration to your hair.  Enriched with our exclusive Nutri Oils Blend, featuring the nourishing benefits of Argan, Grape Seed, Coconut, and Sunflower Oils, this protein treatment repairs and strengthens your hair, leaving it silky-smooth, manageable, and full of shine. Embrace the power of our advanced Nutri Oils technology and offer your clients the ultimate hair straightening experience with Top One™ Hair Straightening Nutri Protein.

* Professional products. Requires special training! Alignment for colored and streaked hair. Plasthair Bixyorellan Jabuticaba Homna Tokyo Reconstructive Mask contains actives that provide nutrition and strengthening of the capillary fiber. Combats oxidative stress caused by excessive coloring processes. It contains keratin amino acids, anthocyanin (a natural jabuticaba pigment) that helps restore hair color. It has antioxidant action that protects the wires. ACTIVE: Jabuticaba extract, Anthocyanin, Hydrolyzed keratin INDICATION FOR USE: Curly hair (3A, 3B and 3C) DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Jabuticaba Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.