All Products (121)

The Extreme Treatment line was created with high Brazilian hair technology and has a perfect performance to meet the needs of professionals. In its formula there are noble active ingredients, rich in silk proteins and a mixture of amino acids. The Extreme Treatment Mask is an acid-based product that provides a deep internal restoration treatment, promoting the natural elasticity and resistance of the hair after any chemical procedure. It is composed of noble active ingredients, rich in antioxidant and moisturizing agents such as shea butter, keratin, ceramides and jaborandi. It also contains agents that balance the pH of the hair, which after its application provides a more hydrated structure, preparing the hair to receive a chemical treatment. It rebalances the potential of hydrogen (pH) to provide a deep replenishment in the lipid layer and all the nutrients that the hair needs.

Restores the hair from damage, making it more resistant. It acts in rebuilding the hair strands, ensuring health and beauty.

Onix Liss Capilar Bio Performance 1000g - The Ultimate Hair TreatmentIntroduction: Pamper your hair with Onix Liss Capilar Bio Performance 1000g, the ultimate B.TOX treatment for deeply nourished, smooth, and frizz-free hair. Professional quality results — now from the comfort of your home! Main Benefits Repairs damaged hair: Strengthens and revitalizes each strand from within. Frizz control: Enjoy silky smooth hair without flyaways. Deep hydration: Provides intense moisture for soft, healthy hair. Shine and softness: Achieve natural brilliance and exceptional softness. How to Use: Wash your hair thoroughly with a clarifying shampoo to remove any impurities. Towel-dry or blow-dry your hair until it is about 80% dry. Divide your hair into sections and apply the product evenly to each strand. Let the product process for 20 to 40 minutes, depending on your hair type and the desired result. Gently rinse out 70-80% of the product with lukewarm water. Blow-dry your hair completely to prepare it for the next step. Flat iron each section 8 to 10 times at a temperature between 200-230°C for smooth, shiny, and frizz-free hair.

The Essential Anti-Breakage Power Dose rebuilds weakened and brittle strands, replacing proteins in the deeper layers of the hair. Its exclusive formula rebuilds brittle hair and seals the cuticle, strengthening the structure and increasing the resistance of the hair. Furthermore, the Essential Anti-Breakage Ampoule has a concentrated aroma due to its powerful repair ingredients, which can remain on the hair for a few days, especially on bleached, porous or damaged hair. To minimize the intensity of the fragrance on your hair, finish with Essential leave-in and use a hairdryer and brush to obtain a more professional finish.

An intensive treatment that deeply reconstructs and restores the hair structure, providing intense hydration. Your hair will be incredibly soft, silky and with a dazzling shine. Furthermore, the Essential Power Dose has a concentrated aroma due to its powerful repair ingredients, which can remain on the hair for a few days, especially on bleached, porous or damaged hair. To minimize the intensity of the fragrance on your hair, finish with Essential leave-in and use a hairdryer and brush to obtain a more professional finish.

Brae Stages Treatment Cream is your new partner for intense nutrition and deep hair repair. Suitable for medium to thick hair, its cream formula acts directly on the most damaged areas, restoring the health of the hair fiber and bringing immediate shine. Perfect for combating frizz, split ends and protecting against thermal damage, it leaves your hair soft, nourished and ready to rock on a daily basis!

Introducing the Nanoplex Arginina™ Hair Straightening Keratin Protein 1L/1000ml (33.8 fl. oz), the ultimate solution for achieving flawless hair straightening results. Designed for professional hairstylists seeking exceptional performance, this protein treatment is the key to transforming all hair types, including natural blondes and those with bleached hair.  Formulated with our revolutionary Amino Fusion Technology and a unique blend of 10+ amino acids, this keratin protein delivers better-looking and long-lasting straightening effects. It goes beyond straightening, providing intense nourishment, promoting hair growth, and combating hair fall. Say goodbye to color changes or yellowish effects, thanks to the Anti-Yellow Technology and Violet Acid Color Shielding. This innovative formula offers superior hair color care, ensuring vibrant and lustrous results without compromising the integrity of the color.  Experience the transformative power of Nanoplex Arginina™ as it unlocks perfect straightening, nourishment, and color care. This protein treatment is suitable for all hair types, delivering exceptional results in terms of smoothness, straightness, nourishment, and color protection. Elevate your salon services and become the preferred choice of keratin straightening specialists worldwide with Nanoplex Arginina Hair Straightening Keratin Protein. Say hello to impeccable straightening, nourished locks, and satisfied clients who will keep coming back for more. 

CCRP ACTIVATED CARBON is a pre and post chemical treatment that provides the extraction of heavy metals from the hair, instant restoration and PH, preparing the threads for new chemical processes.

The Cadiveu Reconstructive Hair Mask with slightly acid pH and low molecular weight proteins reconstructs the strand from the cortex and protects against future damage. Promotes unbreakable and radiant strands, and protects your hair against future damage.

BLONDE REPAIR Mask: Intensive Treatment for Regeneration and Deep Hydration of Bleached HairCompletely revitalize your bleached hair with the Braé BLONDE REPAIR Mask. Developed with an advanced formula and powerful active ingredients made from wheat, almond and oat lipoproteins, our mask offers an intensive and restorative treatment, promoting complete regeneration of the hair fiber and providing deep, long-lasting hydration. With its repairing action, the mask helps to strengthen weakened strands, leaving them silky, shiny and completely revitalized. Discover the secret to keeping your blonde stunning and resistant with the BLONDE REPAIR Mask.

With Black Love Robson Peluquero straightening you can directly straighten and tone blonde hair and highlights. The Black Love straightening formulation does not contain formaldehyde, it is made up of vegetable proteins with a nano-encapsulated technology that protects the hair and makes the results more lasting.

Inoar Treatment Mask is an intensive repair mask blended with an exclusive combination of keratin, macadamia and wheat protein. Perfect for hair that looks and feels dry and damaged and a great treatment after Brazilian keratin. Incorporates the noblest of nuts in its most powerful version. This powerful formulation gives your hair back its natural oiliness and deeply hydrates the hair's fibers, making each strand silky and smooth. Contains an exclusive blend of macadamia nut protein and wheat protein that conditions and intensely moisturizes your hair. Recommended for damage hair: is suitable for all hair types, but it is especially recommended for damaged and chemically treated hair in need of deep hydration. Treatment cream formulated with an exclusive combination of keratin, macadamia and wheat protein. It has a high conditioning action that recovers the structure of the hairs, keeping them soft, healthy and very shiny. A hair treatment without similar, in addition to promoting the repair and maintenance of hair fibers. It is easy to use and enables to smooth, soften, hydrate and restore hair protein. How to use: Wash hair as usual. Apply enough mask to damp hair focusing on the most damaged areas. Leave to act for 15 to 30 minutes. Rinse completely and finish as desired.

The Select One Anti-Frizz Mask was developed to provide frizz control and reduce excessive volume, leaving hair disciplined, silky, and intensely shiny. Its innovative formula delivers deep hydration, nourishment, and fiber repair, resulting in healthier, stronger strands with natural movement. Benefits Long-lasting frizz control and reduction of excessive volume Intense hydration and nourishment for a silky touch Repairs damage caused by chemical processes and external aggressors Protection against free radicals, forming a protective layer around the hair Strengthens the hair structure, helping prevent breakage and split ends More luminous, aligned hair with natural movement Easy application for an effective and practical treatment Active IngredientsLumini System Repairs and retexturizes the hair fiber Enhances texture, repairs damage, and boosts nutrient absorption, leaving hair more manageable and silky Coconut Oil Protection against frizz and dryness Forms a protective layer around the strands, reducing frizz, dryness, and split ends, while taming unruly hair Hydrolyzed Collagen Elasticity and strength Increases flexibility and resistance, ensuring natural movement and post-chemical damage repair Lactic Acid Deep hydration and shine Penetrates the inner layers of the hair fiber, repairing cuticles and providing deep hydration and intense shine IndicationsSuitable for all hair types (straight, wavy, curly, and coily), especially for chemically treated hair. Ideal for thermal anti-frizz treatments, delivering a disciplined and long-lasting effect. How to Use Patch Test: Before use, apply a small amount of product to your forearm or behind the ear using a cotton swab. Wait 20 minutes and check for any allergic reactions. If any occur, rinse immediately and discontinue use. Apply Select One following the instructions for the thermal treatment procedure. Precautions For professional use only; not hypoallergenic Keep out of reach of children Store in a cool, well-ventilated place away from light and heat In case of contact with eyes, rinse immediately with plenty of water SpecificationsIdeal product for reducing frizz, restoring the hair fiber, and ensuring a complete hair treatment. Yields up to 5 applications depending on hair length and density.

Transform your hair with Cadiveu Brazilian Thermal Reconstruction, a salon-grade smoothing and repair treatment designed to restore, strengthen and deeply nourish damaged or frizzy hair. Formulated with Brazilian cocoa butter, keratin, and panthenol, this thermo-activated system rebuilds the hair fibre from the inside out—leaving hair silky-smooth, frizz-free, and brilliantly shiny for up to three months. Ideal for all hair types, including coloured or chemically treated hair. Key Benefits ✅ Instantly smooths and realigns hair cuticles✅ Reduces frizz and adds intense shine✅ Strengthens and reconstructs damaged hair✅ Long-lasting results (up to 3 months)✅ Safe for all hair types – including bleached, coloured, or highlighted hair How to Use (Professional Application) Wash hair with anti-residue shampoo and dry 80%. Divide hair into sections and apply the Thermal Reconstruction evenly. Blow-dry completely. Flat iron each section 7–10 times (190–230 °C). Rinse and finish with a deep conditioning mask for 3–10 minutes.

* Professional products. Requires special training! Coffee Green Protein Complex is a single step and does not require pre-washing with anti-residue shampoo. It was developed with glycolic extract of green coffee, a non-toxic organic compound. It has functional assets such as proteins and mint extract, which interact effectively in the cortex together with the action of Vaniliplasty, promoting reconstruction, malleability, intense shine and extremely straight hair. It has purple pigment, acting as a toner on blonde hair. Coffee Green Protein Complex is a versatile product with several possibilities of use, and is also indicated for reconfiguration of curls and for temporary straightening. Also indicated for the male audience to discipline beard and hair.  ACTIVE: Green Coffee Glycolic Extract, Protein Complex, Vaniliplasty, Mint extract INDICATION FOR USE: Wavy hair (2A, 2B and 2C), Curly hair (3A, 3B and 3C) and Curly hair (4A, 4B and 4C).  HOW TO USE: 1. With clean hair, divide it into 4 parts. 2. Apply Coffee Green Protein Complex Disciplinante 1 cm away from the roots, aligning the strands with a fine-toothed comb. 3. Let it act for 30 to 55 minutes. 4. After pausing, rinse well until the complete removal of the product. 5. Remove excess water with a towel and start the brushing process until the wires are completely polished. 6. Flat iron thin strands using the flat iron temperature indicator table. It is not necessary to rinse after ironing.  TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After a pause time, remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

INNOVATIVE TECHNOLOGY: The only one with THREE FUNCTIONS BLUE: Accelerates chemical processes and reaches deeper layers; RED: Potentiates growth and strengthening; GREEN: Renews hair fiber and nourishes the hair. ADVANTAGES OF SUPREME PHOTON: Speed and agility saving time; Photoactivation of chemical product in the hair strands; Assists in the penetration of chemicals such as discoloration and pigmentation of the hair strands Cold light, does not heat the scalp; Can be used on any type of hair; Durability of chemical processes in the hair, deeper hydration, straight hair for longer, intensity of pigments in the hair; Provide differentiated service to its customers; Helps in the phase of hair growth, making it more resistant; Helps in hair loss processes working directly on metabolism capillary reducing oiliness of the scalp. Cellular stimulation producing more amino acids and collagen, providing capillary renovation. Nourished and reconstructed hair Shinier and softer hair, helping to cauterize the hair strands; Complete absorption of chemicals in hair; Speed and agility in the use of chemical processes; Pause time of chemicals in the smaller hair strands projecting much less the hair fiber; It can be used on any type of hair, without contraindication; In the treatment of seborrhea-dandruff, it helps in the healing of the scalp; Hair with more color intensity in chemical colouring

BRAÉ Stages Gloss Hydra by Bruna Tavares Conditioning Ampoule features a formula enriched with ingredients that help promote healthier-looking hair. Infused with Tsubaki Oil, it helps deliver deep hydration and mirror-like shine, while BT Bio Shine works to smooth the hair cuticles, providing a practical treatment that leaves the hair looking softer, smoother, and more radiant.

Introducing the Nanoplex Arginina™ Hair Straightening Nanoplastia Treatment Intro Set 200ml, the perfect introductory experience for salons and independent hairstylists. Test and validate the exceptional performance of our Nanoplex Arginina Hair Straightening Nanoplastia Treatment before committing to the full-sized set.At the heart of this kit is the Nanoplex Arginina™Hair Straightening Protein 200ml, a professional-grade formula infused with our revolutionary Amino Fusion Technology. This advanced treatment delivers long-lasting straightness, intense nourishment, and promotes healthy hair growth.  Our Nanoplex Arginina™ Shampoo cleanses and nourishes the hair, preparing it for the straightening treatment, and adding an extra color care effect. The Nanoplex Arginina™ Conditioner enhances the straightening effects, providing silky-smooth results and adding a touch of luxury.Experience the transformative power of Nanoplex Arginina™ as you unlock perfect straightening, intense nourishment, and remarkable hair transformation.

Nanohall Plastia is a Brazilian protein with a Nano plastic capillary repair. Offers healthy and long-lasting molecular realignment to hair. Its technology is enriched with natural and technological ingredients responsible for renewing the damaged hair fiber and recovering the strength lost by the hair. Due to its moisturizing and filling action, Nanohall Plastia Prohall protects the hair fiber and prevents the cuticles from opening, retaining the treatment inside the hair. Action: While the hyaluronic acid acts directly in the intense hydration of the hair, the lactic acid enhances the treatment for the renewal, nutrition and capillary rejuvenation. In addition, the exclusive Bacaba oil, native from Amazon, with its high content of fatty acids, provides a lipid replacement, preventing the hair from drying out and treating them intensively. Benefits: ✓  Renews the hair fiber; ✓  Restores the strength of the hair; ✓  Moisturizing and filling action; ✓  Nutrition and hair rejuvenation; ✓  Intense hydration;

Select Blond offers a complete treatment for blonde hair, promoting alignment, frizz reduction, and color uniformity. Its toning action neutralizes yellowish tones, while the advanced formula repairs the hair fiber, controls excessive volume, and leaves the hair healthy, soft, and intensely shiny. Total Repair and Toning ActionFormulated with Lumini System as the main technology, Select Blond penetrates the hair fiber, restoring damage caused by chemical treatments, pollution, and UV exposure. In addition to providing intense hydration, the treatment evens out the color of blonde hair, enhancing luminosity and neutralizing unwanted tones. Benefits of Select Blond Long-lasting alignment with a natural effect Toning action that eliminates yellow tones Frizz reduction and control of excessive volume Deep hydration and soft touch Reconstruction of the hair fiber and strengthening of the strands Intense nourishment and balance of natural oiliness Intense shine and a healthy appearance Protection against external aggressors and daily wear Practical and safe application Advanced Technology and Key Active IngredientsThe Select Blond formula combines innovative ingredients to ensure effective treatment: Lumini System Restructures the hair fiber, promoting alignment and softness Enhances nutrient absorption, boosting hydration Coconut Oil Reduces frizz, tames unruly strands, and combats dryness Forms a protective barrier against external damage Hydrolyzed Collagen Increases elasticity and strength of the hair Provides natural movement and structural repair Lactic Acid Penetrates the inner layers of the hair, restoring the fiber Combats dryness and restores hydration and shine Usage IndicationsRecommended for natural or bleached blonde hair, especially for those looking to neutralize yellowish tones and even out color. Compatible with LOW POO and suitable for all hair types (straight, wavy, curly, and coily), including chemically treated hair. SpecificationsProfessional-use product with toning action, thermal alignment, and fiber reconstruction.Approximate yield: up to 6 months for medium to long hair. Precautions Perform a patch test before use Store in a cool, well-ventilated place Pregnant or breastfeeding women should consult a specialist before application Try Select Blond and enjoy aligned, hydrated, and yellow-free blonde hair!

The Brasillian Thermal Reconstruction realign cuticles and makes the hair smooth with an intense shine! Professional use only. Features thermo-activated restructuring process that can be used on all hair types to make the hair radiantly smooth and frizz-free for at least 3 months.

BTX Nanohall is designed to recover damaged hair, as it reduces frizz and aligns the hair as a whole. Prohall Professional Products, designed specifically for hairstylists seeking the utmost quality and excellence. Each product in our extensive range is meticulously crafted using cutting-edge technology and incorporates the most sought-after ingredients demanded by the market.

The Select One Anti-Frizz Mask was developed to provide frizz control and reduce excessive volume, leaving hair disciplined, silky, and intensely shiny. Its innovative formula delivers deep hydration, nourishment, and fiber repair, resulting in healthier, stronger strands with natural movement. Benefits Long-lasting frizz control and reduction of excessive volume Intense hydration and nourishment for a silky touch Repairs damage caused by chemical processes and external aggressors Protection against free radicals, forming a protective layer around the hair Strengthens the hair structure, helping prevent breakage and split ends More luminous, aligned hair with natural movement Easy application for an effective and practical treatment Active IngredientsLumini System Repairs and retexturizes the hair fiber Enhances texture, repairs damage, and boosts nutrient absorption, leaving hair more manageable and silky Coconut Oil Protection against frizz and dryness Forms a protective layer around the strands, reducing frizz, dryness, and split ends, while taming unruly hair Hydrolyzed Collagen Elasticity and strength Increases flexibility and resistance, ensuring natural movement and post-chemical damage repair Lactic Acid Deep hydration and shine Penetrates the inner layers of the hair fiber, repairing cuticles and providing deep hydration and intense shine IndicationsSuitable for all hair types (straight, wavy, curly, and coily), especially for chemically treated hair. Ideal for thermal anti-frizz treatments, delivering a disciplined and long-lasting effect. How to Use Patch Test: Before use, apply a small amount of product to your forearm or behind the ear using a cotton swab. Wait 20 minutes and check for any allergic reactions. If any occur, rinse immediately and discontinue use. Apply Select One following the instructions for the thermal treatment procedure. Precautions For professional use only; not hypoallergenic Keep out of reach of children Store in a cool, well-ventilated place away from light and heat In case of contact with eyes, rinse immediately with plenty of water SpecificationsIdeal product for reducing frizz, restoring the hair fiber, and ensuring a complete hair treatment. Yields up to 5 applications depending on hair length and density.

The Select One Anti-Frizz Mask 1L was developed to control frizz and excessive volume, ensuring smooth, soft, and shiny hair. With advanced technology, it provides deep hydration and complete treatment to the hair fiber, making it ideal for those seeking long-lasting frizz control and visibly healthy results. Benefits Powerful frizz control with long-lasting effects Intense hydration and silky touch Deep nourishment and balance of natural oiliness Reduction of excessive volume and alignment of hair fiber Reconstruction and strengthening of hair structure Repair of damage caused by chemicals and external agents Luminous, soft, and resilient strands Protection against free radicals, forming a protective layer around the hair Practical and effective application, ensuring professional results Advanced TechnologyThe Select One Mask uses Thermal Crystallization Technology, which retexturizes the hair, seals the cuticles, and reduces porosity. This ensures a deep and effective treatment while preserving nutrients inside the hair fiber. Active IngredientsLumini System Repairs and retexturizes the hair fiber Works directly on the hair, improving nutrient absorption and providing flexibility, softness, and intense shine Coconut Oil Deep hydration and frizz protection Forms a protective barrier around the hair fiber, reducing frizz, volume, and split ends Hydrolyzed Collagen Elasticity and resistance Increases flexibility and strength of the hair fiber, promoting natural movement and repairing post-chemical damage Lactic Acid Intense hydration and luminosity Penetrates deeply into the hair, repairing cuticles and promoting intense hydration, shine, and softness IndicationsThe Select One Anti-Frizz Mask is recommended for all hair types (straight, wavy, curly, and coily), and is especially ideal for chemically treated hair. Designed for professionals performing thermal treatments, it ensures effective and long-lasting frizz reduction. How to Use Patch Test: Before application, test a small amount of the product on the forearm or behind the ear. Wait 20 minutes and, if there is no reaction, proceed with use. Apply Select One according to the instructions for the hair alignment procedure. Finish with thermal treatment to enhance results. Precautions Professional use only; not hypoallergenic Store in a cool, ventilated place away from direct light and excessive heat Avoid contact with eyes. In case of contact, rinse thoroughly with water SpecificationsThe 1L version yields approximately 5 applications, depending on the length and density of the hair.