All Products (133)

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

* Professional products. Requires special training! Alignment for colored and streaked hair. Plasthair Bixyorellan Jabuticaba Homna Tokyo Reconstructive Mask contains actives that provide nutrition and strengthening of the capillary fiber. Combats oxidative stress caused by excessive coloring processes. It contains keratin amino acids, anthocyanin (a natural jabuticaba pigment) that helps restore hair color. It has antioxidant action that protects the wires. ACTIVE: Jabuticaba extract, Anthocyanin, Hydrolyzed keratin INDICATION FOR USE: Curly hair (3A, 3B and 3C) DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Jabuticaba Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

Inoar Speed Liss Mousse contains new technology based on an emollient and smoothing blend that deeply treats the hair, leaving it aligned and frizz-free, promoting shine and softness. With thermal protection, Speed Liss Mousse aligns the hair, smoothing it slightly and giving it shine and manageability. It also strengthens, stimulates collagen production and reconstructs damaged hair.Direction: Apply the product to clean, dry hair and leave it on for 30 to 40 minutes. Then rinse, dry and brush. The use of a flat iron can prolong the result, and you can finish as you wish.

Purifiq Therapy is the natural therapy that solves hair imbalances from its origins, resulting in healthy hair. The therapy provides hair growth, dermatitis control and reduction of hairloss, irritation, itching and excessive oiliness. In addition, strengthening the stratum corneum and hair follicles.

The LAVI BTX EXPERT Protein Smooth  line combines advanced biotechnology with luxurious natural oils to deliver superior hair realignment and deep restoration. Formulated with Argan, Coconut, Olive, and Macadamia oils, it replenishes essential nutrients, seals the cuticle, and restores vitality from root to tip. Ideal for all hair types, Protein Smooth reduces frizz, enhances manageability, and promotes an intense, mirror-like shine.With professional-grade performance, it ensures long-lasting smoothness, hydration, and resilience — leaving hair healthier, softer, and irresistibly smooth after every treatment. How to Use 1. Wash the hair thoroughly with a deep cleansing shampoo to remove impurities and open the cuticles. 2. Towel-dry to remove excess moisture, leaving the hair slightly damp. 3. Apply the LAVI BTX EXPERT treatment evenly from roots to ends, using a brush or comb to ensure full distribution. 4. Leave on for 15 to 20 minutes, depending on the hair type and the desired level of smoothness or treatment intensity. 5. Rinse thoroughly with water to remove the product. 6. Finish as desired — you may blow-dry and flat iron for a smoother, longer-lasting result, or style naturally for a softer finish.

The LAVI BTX EXPERT Platinum Blond was developed to restore, smooth, and protect blonde and bleached hair while maintaining its perfect tone. Enriched with Argan, Olive, and Macadamia oils, it deeply nourishes and repairs the hair fiber, enhancing softness and shine. Its exclusive anti-yellow technology neutralizes unwanted warm tones, preserving the cool platinum reflection and keeping hair vibrant, silky, and luminous.Designed for professional use, Platinum Blond offers a powerful hair transformation with long-lasting smoothness and color protection — all without compromising the natural beauty of blonde hair.How to Use 1. Wash the hair thoroughly with a deep cleansing shampoo to remove impurities and open the cuticles. 2. Towel-dry to remove excess moisture, leaving the hair slightly damp. 3. Apply the LAVI BTX EXPERT treatment evenly from roots to ends, using a brush or comb to ensure full distribution. 4. Leave on for 15 to 20 minutes, depending on the hair type and the desired level of smoothness or treatment intensity. 5. Rinse thoroughly with water to remove the product. 6. Finish as desired — you may blow-dry and flat iron for a smoother, longer-lasting result, or style naturally for a softer finish.

The G.Hair Japanese Treatment Kit is a two-step smoothing system designed for voluminous, frizzy, or unmanageable hair. It includes: Deep‑cleansing/pre‑treatment shampoo Japanese Treatment smoothing cream Formulated with a cocktail of amino acids, natural proteins, and extracts of goji berries and blueberries, this kit aims to smooth, hydrate, reduce volume, and impart shine and manageability, without fully straightening hair How to Use: Step-by-Step 1. Shampoo Apply the clarifying shampoo to damp hair, massage gently, then rinse thoroughly. Repeat if needed  2. Treatment Application After shampooing, apply the Japanese Treatment cream evenly throughout the hair. Leave in place for about 30 minutes, to allow active ingredients time to work 3. Rinse & Style Rinse out the treatment thoroughly. Finish styling as desired. For enhanced smoothness, blow‑dry and flat iron hair after treatment application  There’s no flat‑ironing specified in all instructions, but many stylists recommend heat styling post‑treatment to seal effects and boost shine

Key ingredients: keratin, white clay, cocoa oil — which deeply condition, repair, and reduce frizz while adding shine and manageability  It’s formulated to eliminate up to ~95% of frizz and curl, for a sleeker, radiant finish, and is professional-use focused How to Use  Step 1: Deep Cleansing Shampoo Shampoo twice, massaging into wet hair and scalp for a few minutes each time. Let sit 2–3 minutes, then rinse thoroughly after each wash. Towel-dry, then blow-dry: 80% dry if hair is moderately curly. 100% dry if hair is very curly  Step 2: Keratin Treatment Section fully dried hair into 4 parts. Apply the treatment (small amount per thin subsection), from ~1 cm away from scalp down to the ends, starting at the nape of the neck. Let sit for ~20 minutes  Blow-dry completely, aligning strands. Flat-iron each thin section 7–10 times to seal the keratin into the hair.

The G.Hair Moroccan Deep Cleansing Shampoo is a professional-grade clarifying shampoo designed to remove product build-up, oils, and impurities from the scalp and hair in preparation for the smoothing treatment. It is part of the two-step G.Hair Moroccan Capillary Smoothing Keratin Treatment Kit, which also includes the smoothing treatment itself. This system is formulated with keratin, white clay, and cocoa oil for deep cleansing and preparing hair to receive treatment and smoothing ingredients. This shampoo is suitable for all hair types and is especially useful for dry, wavy, frizzy, or chemically treated hair, enhancing shine, manageability, and nutrient absorption.

The Inoar G.Hair keratin treatment is known for making even the most difficult hair types treatable again. The formula of this keratin treatment ensures that very dry, brittle and / or little elastic hair is transformed into silky, straight and very shiny hair. Unique to the active ingredients is that it provides deep hydration. This treatment is ideal for hair types that lack much moisture such as frizzy hair, afro hair and chemically treated hair. Besides moisture recovery is there, depending on hair type and hair style, already a straightening effect of 40% to 100% after the first treatment for a duration of 3 to 5 months. With the advent of the Inoar GHair keratin treatment, relaxing and straightening are now a thing of the past. These popular treatments to straighten the hair we also recommend against. It creates brittle and permanently damaged hair. The Inoar GHair keratin treatment on the other hand nourishes the hair naturally with keratin and results in straight hair without damaging the structure of the hair.

B-TOX RECONSTRUCTOR VIOLET BEAUTY BLOND is a thermo-activated compound, rich in vitamins and proteins, that promotes reconstruction and manageability of the hair. It restores lost nutrients, penetrates the hair fiber, rebuilds the inner layers of the strands, and aligns the cuticles for deep treatment. It repairs split ends by forming a protective shield, safeguarding blonde hair from daily damage and preventing premature fading of highlights. It provides intense shine, softness, eliminates frizz, and leaves the hair silky, shiny, with unmatched smoothness and a vibrant, platinum blonde tone. It helps maintain color and shine, as its benefits in hair care allow for extended time between touch-ups. With moisturizing and nourishing action, it keeps the hair well-treated while neutralizing unwanted tones, reducing the need for frequent color retouching and preserving the health of the hair fiber.

Select Blond offers a complete treatment for blonde hair, promoting alignment, frizz reduction, and color uniformity. Its toning action neutralizes yellowish tones, while the advanced formula repairs the hair fiber, controls excessive volume, and leaves the hair healthy, soft, and intensely shiny. Total Repair and Toning ActionFormulated with Lumini System as the main technology, Select Blond penetrates the hair fiber, restoring damage caused by chemical treatments, pollution, and UV exposure. In addition to providing intense hydration, the treatment evens out the color of blonde hair, enhancing luminosity and neutralizing unwanted tones. Benefits of Select Blond Long-lasting alignment with a natural effect Toning action that eliminates yellow tones Frizz reduction and control of excessive volume Deep hydration and soft touch Reconstruction of the hair fiber and strengthening of the strands Intense nourishment and balance of natural oiliness Intense shine and a healthy appearance Protection against external aggressors and daily wear Practical and safe application Advanced Technology and Key Active IngredientsThe Select Blond formula combines innovative ingredients to ensure effective treatment: Lumini System Restructures the hair fiber, promoting alignment and softness Enhances nutrient absorption, boosting hydration Coconut Oil Reduces frizz, tames unruly strands, and combats dryness Forms a protective barrier against external damage Hydrolyzed Collagen Increases elasticity and strength of the hair Provides natural movement and structural repair Lactic Acid Penetrates the inner layers of the hair, restoring the fiber Combats dryness and restores hydration and shine Usage IndicationsRecommended for natural or bleached blonde hair, especially for those looking to neutralize yellowish tones and even out color. Compatible with LOW POO and suitable for all hair types (straight, wavy, curly, and coily), including chemically treated hair. SpecificationsProfessional-use product with toning action, thermal alignment, and fiber reconstruction.Approximate yield: up to 6 months for medium to long hair. Precautions Perform a patch test before use Store in a cool, well-ventilated place Pregnant or breastfeeding women should consult a specialist before application Try Select Blond and enjoy aligned, hydrated, and yellow-free blonde hair!

When toxins, residues, or heavy metals accumulate in the hair fiber, they can prevent chemical treatments such as bleaching, coloring, or straightening from being effective. CCRP TURBO ACTIVATED CHARCOAL is perfect for detoxifying the hair, absorbing impurities, toxins, and product buildup, leaving the hair cleaner and healthier. In addition, it helps unclog hair follicles, stimulates healthy hair growth, and prevents issues such as excessive oiliness.

Introduce your clients to the incredible benefits of the Top One™ Hair Straightening Intro Set. This introductory kit includes the Nutri Protein, Shampoo, and Conditioner, all in a convenient 200ml size. Experience the power of our advanced hair straightening formula, enriched with the nourishing Nutri Oils Blend of Argan, Grape Seed, Coconut, and Sunflower Oils. Achieve silky-smooth, straight locks with ease and provide your clients with a taste of the exceptional results they can expect from the Top One™ Hair Straightening line. Elevate your salon services and create a lasting impression with the Top One™ Hair Straightening Intro Set. 

* Professional products. Requires special training! Rapid absorption without the need for break time. Coffee Premium Collagen has the exclusive action of collagen, which acts directly on the hair fiber. Its light and gelatinous base formula does not require pause time. Allows collagen, keratin and its actives to act intensely on the hair, reassociating the molecules and forming a flexible protective film on the hair fiber. The result is a smooth, malleable and durable structure.