Brazilian Natural Beauty
Inoar
Brazilian botanical haircare for natural texture - formulated for curls, coils and waves that thrive on plant-powered active ingredients.
Plant-powered Brazilian actives
Formaldehyde-free formulas
Salon-grade professional standard
Authentic UK-imported stock
The story behind Inoar
Inoar built its reputation on one principle: Brazilian-native ingredients work because they are formulated for Brazilian hair textures - curls, coils and waves that mass-market shampoo leaves dry. The lab brings argan oil, mafura butter, ojon and Amazonian actives into salon-grade systems that celebrate texture instead of fighting it.
At Keratin & Care we carry the authentic UK-imported Inoar range - including Argan Oil, BotoHair, G Hair and Divine Curls - all systems UK stylists trust for natural-texture clients who want salon-grade results at home.
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Inoar - Blends Hydrating Kit 800ml
£55.00
The Inoar Blends line was developed from a blend of botanical and vegan oils, specially formulated for dry hair. It combines coconut oil (rich in vitamin E and fatty acids), avocado oil (containing vitamins A, B, D, and amino acids), and argan oil (an antioxidant).
Inoar - Strength&Shine Kit – Shampoo 1L + Conditioner 800ml
£60.00
Introducing the Strength and Shine Kit, featuring a 1000ml shampoo and an 800ml conditioner specially formulated to revitalize and strengthen your hair. Enriched with natural and vegan ingredients, this kit promises to transform the health and appearance of your strands. The result: revitalized, strong, shiny, and soft-to-the-touch hair, with visible reduction of frizz, dullness, roughness, and split ends.
Inoar - Blends Styling Cream 500g
£25.00
Hair cream with vitamin C for dry hair. This cream intensively moisturises, adds shine and leaves hair very soft and pleasant to the touch.
INOAR Blends Shaping Cream is rich in Vitamin C, which instantly nourishes your hair in your daily hair care routine. This treatment relaxes the hair and prevents it from frizzing or matting.
The cream will help preserve healthy and beautiful strands and protect them from dryness or other aggressive external factors.
Vitamin C, coconut, avocado and argan oils, rich in fatty acids, amino acids and antioxidants, deeply moisturise the hair, giving it an impressive shine, softness and elasticity.
Active ingredients: vitamin C, coconut, avocado and argan oils.
Inoar - BotoHair Keratin Treatment Kit (3x1L)
£190.00
his is a unique treatment formula that smoothes hair, acting as hair fillers, forming a protective layer around hair’s cortex. This innovative formula is comprised of proteins and various glossing agents that provide luminous shine with a luxuriously silky feel.
BotoHAIR has a phenomenal ability to reduce up to 95% of frizz and make curly hair easier to manage with its improved texture, even after its first use. The BotoHair frizz-free effect can last on average for 2 months.
This BotoHair kit has 20 applications on average.
100% vegan product. Never tested on animals.
Smooth hair in 3 steps:
Step 1 – Massage the BotoHair deep shampoo for 5 minutes, to deep cleanse hair. Rinse thoroughly. Repeat the step if necessary. Using a blow dryer, dry hair 80% if hair moderately curly and 100% if it's very curly.Step 2 – Mix one measure of the BotoHair Keratin Collagen System with two measures of the BotoHair Reconstructor Balm. Mix well.Step 3 – Divide the hair into 4 parts and apply the BotoHair smoothing system (smoothing treatment + reconstructor balm mix); from scalp to ends. Start at the nape of the neck, keeping 1/2 inch off the scalp area. Let it sit for 10 minutes. Blow-dry hair 100%. Divide hair into 4 parts and flat iron 3 to 5 times into thin sections. Rinse thoroughly. Style as desired.
Inoar - Argan Oil 60ml
£25.00
Argan oil eliminates frizz and provides thermal protection for the hair, delivering silky, smooth, and luxurious tresses. This extremely hydrating Argan oil can also be utilized in hair color processes and as a restorative treatment.Extracted from the nut of the Argan tree in Morocco, Argan oil contains active ingredients known worldwide for its beneficial abilities to create extraordinary shine, and protect the hair from harsh day to day elements.
INGREDIENTS:Vegan product.Argan oil. Never tested in animals.
HOW TO USE:Distribute a small amount of Argan oil in the palm of your hands. Apply from mid-shaft to ends and style as desired. It can be combined with any combination of hair treatment and hair products.
Inoar - Deep Hydrating Treatment Mask 1Kg
£55.00
Inoar Treatment Mask is an intensive repair mask blended with an exclusive combination of keratin, macadamia and wheat protein. Perfect for hair that looks and feels dry and damaged and a great treatment after Brazilian keratin. Incorporates the noblest of nuts in its most powerful version. This powerful formulation gives your hair back its natural oiliness and deeply hydrates the hair's fibers, making each strand silky and smooth. Contains an exclusive blend of macadamia nut protein and wheat protein that conditions and intensely moisturizes your hair. Recommended for damage hair: is suitable for all hair types, but it is especially recommended for damaged and chemically treated hair in need of deep hydration. Treatment cream formulated with an exclusive combination of keratin, macadamia and wheat protein. It has a high conditioning action that recovers the structure of the hairs, keeping them soft, healthy and very shiny. A hair treatment without similar, in addition to promoting the repair and maintenance of hair fibers. It is easy to use and enables to smooth, soften, hydrate and restore hair protein. How to use: Wash hair as usual. Apply enough mask to damp hair focusing on the most damaged areas. Leave to act for 15 to 30 minutes. Rinse completely and finish as desired.
Inoar - Liso Magic Mask 250g
£17.00
The Liso Magic Mask was developed especially for natural or chemically treated hair. With a vegan formulation, based on jasmine extract, which hydrates, eliminates frizz and aligns the hair naturally in addition to offering 15 powerful benefits
Trusted by professional stylists
Inoar Divine Curls transformed how I work with my curly clients. Real curl definition without crunch or flatness.
BotoHair is one of those products clients ask for by name. They book the treatment and reorder the home maintenance every two months.
For Afro-Brazilian and curly textures, Inoar is what I recommend without hesitation. The botanical actives make a real difference.
Questions about this brand
Is Inoar good for curly or coily hair?
Yes. Inoar is one of the most-trusted Brazilian brands for natural texture - the Divine Curls range was developed specifically for curls and coils, with botanical actives that hydrate and define without flattening the curl pattern.
Are Inoar products formaldehyde-free?
Yes. All Inoar products sold by Keratin & Care are formaldehyde-free formulations compliant with UK and EU cosmetics regulations.
Which Inoar line should I start with?
Argan Oil is the everyday hydration system. BotoHair is for volumising bond repair. Divine Curls is for curl definition. G Hair is smoothing-focused. Pick based on your priority: hydration, repair, definition or smoothing.
Where is Inoar manufactured?
All Inoar products are formulated and manufactured in Brazil. Keratin & Care imports official UK stock direct from authorised channels - never grey-market resellers.