Inoar
Brazilian botanical haircare for natural texture - formulated for curls, coils and waves that thrive on plant-powered active ingredients.
The story behind Inoar
Inoar built its reputation on one principle: Brazilian-native ingredients work because they are formulated for Brazilian hair textures - curls, coils and waves that mass-market shampoo leaves dry. The lab brings argan oil, mafura butter, ojon and Amazonian actives into salon-grade systems that celebrate texture instead of fighting it.
At Keratin & Care we carry the authentic UK-imported Inoar range - including Argan Oil, BotoHair, G Hair and Divine Curls - all systems UK stylists trust for natural-texture clients who want salon-grade results at home.
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Trusted by professional stylists
Inoar Divine Curls transformed how I work with my curly clients. Real curl definition without crunch or flatness.
BotoHair is one of those products clients ask for by name. They book the treatment and reorder the home maintenance every two months.
For Afro-Brazilian and curly textures, Inoar is what I recommend without hesitation. The botanical actives make a real difference.