All Products (240)

The Inoar G.Hair keratin treatment is known for making even the most difficult hair types treatable again. The formula of this keratin treatment ensures that very dry, brittle and / or little elastic hair is transformed into silky, straight and very shiny hair. Unique to the active ingredients is that it provides deep hydration. This treatment is ideal for hair types that lack much moisture such as frizzy hair, afro hair and chemically treated hair. Besides moisture recovery is there, depending on hair type and hair style, already a straightening effect of 40% to 100% after the first treatment for a duration of 3 to 5 months. With the advent of the Inoar GHair keratin treatment, relaxing and straightening are now a thing of the past. These popular treatments to straighten the hair we also recommend against. It creates brittle and permanently damaged hair. The Inoar GHair keratin treatment on the other hand nourishes the hair naturally with keratin and results in straight hair without damaging the structure of the hair.

B-TOX RECONSTRUCTOR VIOLET BEAUTY BLOND is a thermo-activated compound, rich in vitamins and proteins, that promotes reconstruction and manageability of the hair. It restores lost nutrients, penetrates the hair fiber, rebuilds the inner layers of the strands, and aligns the cuticles for deep treatment. It repairs split ends by forming a protective shield, safeguarding blonde hair from daily damage and preventing premature fading of highlights. It provides intense shine, softness, eliminates frizz, and leaves the hair silky, shiny, with unmatched smoothness and a vibrant, platinum blonde tone. It helps maintain color and shine, as its benefits in hair care allow for extended time between touch-ups. With moisturizing and nourishing action, it keeps the hair well-treated while neutralizing unwanted tones, reducing the need for frequent color retouching and preserving the health of the hair fiber.

Select Blond offers a complete treatment for blonde hair, promoting alignment, frizz reduction, and color uniformity. Its toning action neutralizes yellowish tones, while the advanced formula repairs the hair fiber, controls excessive volume, and leaves the hair healthy, soft, and intensely shiny. Total Repair and Toning ActionFormulated with Lumini System as the main technology, Select Blond penetrates the hair fiber, restoring damage caused by chemical treatments, pollution, and UV exposure. In addition to providing intense hydration, the treatment evens out the color of blonde hair, enhancing luminosity and neutralizing unwanted tones. Benefits of Select Blond Long-lasting alignment with a natural effect Toning action that eliminates yellow tones Frizz reduction and control of excessive volume Deep hydration and soft touch Reconstruction of the hair fiber and strengthening of the strands Intense nourishment and balance of natural oiliness Intense shine and a healthy appearance Protection against external aggressors and daily wear Practical and safe application Advanced Technology and Key Active IngredientsThe Select Blond formula combines innovative ingredients to ensure effective treatment: Lumini System Restructures the hair fiber, promoting alignment and softness Enhances nutrient absorption, boosting hydration Coconut Oil Reduces frizz, tames unruly strands, and combats dryness Forms a protective barrier against external damage Hydrolyzed Collagen Increases elasticity and strength of the hair Provides natural movement and structural repair Lactic Acid Penetrates the inner layers of the hair, restoring the fiber Combats dryness and restores hydration and shine Usage IndicationsRecommended for natural or bleached blonde hair, especially for those looking to neutralize yellowish tones and even out color. Compatible with LOW POO and suitable for all hair types (straight, wavy, curly, and coily), including chemically treated hair. SpecificationsProfessional-use product with toning action, thermal alignment, and fiber reconstruction.Approximate yield: up to 6 months for medium to long hair. Precautions Perform a patch test before use Store in a cool, well-ventilated place Pregnant or breastfeeding women should consult a specialist before application Try Select Blond and enjoy aligned, hydrated, and yellow-free blonde hair!

When toxins, residues, or heavy metals accumulate in the hair fiber, they can prevent chemical treatments such as bleaching, coloring, or straightening from being effective. CCRP TURBO ACTIVATED CHARCOAL is perfect for detoxifying the hair, absorbing impurities, toxins, and product buildup, leaving the hair cleaner and healthier. In addition, it helps unclog hair follicles, stimulates healthy hair growth, and prevents issues such as excessive oiliness.

Introduce your clients to the incredible benefits of the Top One™ Hair Straightening Intro Set. This introductory kit includes the Nutri Protein, Shampoo, and Conditioner, all in a convenient 200ml size. Experience the power of our advanced hair straightening formula, enriched with the nourishing Nutri Oils Blend of Argan, Grape Seed, Coconut, and Sunflower Oils. Achieve silky-smooth, straight locks with ease and provide your clients with a taste of the exceptional results they can expect from the Top One™ Hair Straightening line. Elevate your salon services and create a lasting impression with the Top One™ Hair Straightening Intro Set. 

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

* Professional products. Requires special training! Rapid absorption without the need for break time. Coffee Premium Collagen has the exclusive action of collagen, which acts directly on the hair fiber. Its light and gelatinous base formula does not require pause time. Allows collagen, keratin and its actives to act intensely on the hair, reassociating the molecules and forming a flexible protective film on the hair fiber. The result is a smooth, malleable and durable structure.

* Professional products. Requires special training! Alignment for blonde and streaked hair. Plasthair Bixyorellan Passion Fruit Homna Tokyo Reconstructive Mask performs high performance in the alignment of the hair fiber due to the potential of the acidic assets of Passion Fruit, in addition to being rich in vitamin A, C and complex B, which restore shine and softness. Passion fruit stands out due to its acidity index, which acts transformingly on the hair fiber and in synergy with the exclusive formula, especially on resistant blonde and streaked hair. ACTIVE: Passion fruit oil, honey extract, hydrolyzed keratin INDICATION FOR USE: Curly hair (3C), Curly hair (4A and 4B) blonde and locks. DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Passion Fruit Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired.

* Professional products. Requires special training! Coffee Green Protein Complex is a single step and does not require pre-washing with anti-residue shampoo. It was developed with glycolic extract of green coffee, a non-toxic organic compound. It has functional assets such as proteins and mint extract, which interact effectively in the cortex together with the action of Vaniliplasty, promoting reconstruction, malleability, intense shine and extremely straight hair. It has purple pigment, acting as a toner on blonde hair. Coffee Green Protein Complex is a versatile product with several possibilities of use, and is also indicated for reconfiguration of curls and for temporary straightening. Also indicated for the male audience to discipline beard and hair.  ACTIVE: Green Coffee Glycolic Extract, Protein Complex, Vaniliplasty, Mint extract INDICATION FOR USE: Wavy hair (2A, 2B and 2C), Curly hair (3A, 3B and 3C) and Curly hair (4A, 4B and 4C).  HOW TO USE: 1. With clean hair, divide it into 4 parts. 2. Apply Coffee Green Protein Complex Disciplinante 1 cm away from the roots, aligning the strands with a fine-toothed comb. 3. Let it act for 30 to 55 minutes. 4. After pausing, rinse well until the complete removal of the product. 5. Remove excess water with a towel and start the brushing process until the wires are completely polished. 6. Flat iron thin strands using the flat iron temperature indicator table. It is not necessary to rinse after ironing.  TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After a pause time, remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

With maximum emollient power and ultra-moisturizing action, INOAR Absolut Daymoist CLR™ is perfect to follow you on daily challenges. Its incredible formula promotes intense conditioning and shine, restores hair malleability, makes the comb slide as silk, restores and protects the hair damaged by heat and prevents from color fading. Phew! With plenty of benefits, it is not hard to guess the reason for its name, isn’t it? Shampoo Wash hair with Absolut Daymoist CLR ™ shampoo, massaging to form abundant lather. Rinse. If necessary, repeat the operation Conditioner Apply Absolut Daymoist CLR ™ conditioner to damp hair. Distribute evenly by massaging wick to wick. Leave on for 3 to 5 min. Rinse thoroughly. Finalize as you wish.

Purifiq Therapy is the natural therapy that solves hair imbalances from its origins, resulting in healthy hair. The therapy provides hair growth, dermatitis control and reduction of hair loss, irritation, itching and excessive oiliness. In addition, strengthening the stratum corneum and hair follicles.

Purifiq Therapy is the natural therapy that solves hair imbalances from its origins, resulting in healthy hair. The therapy provides hair growth, dermatitis control and reduction of hairloss, irritation, itching and excessive oiliness. In addition, strengthening the stratum corneum and hair follicles.

Purifiq Therapy is the natural therapy that solves hair imbalances from its origins, resulting in healthy hair. The therapy provides hair growth, dermatitis control and reduction of hairloss, irritation, itching and excessive oiliness. In addition, strengthening the stratum corneum and hair follicles.

Purifiq Therapy is the natural therapy that solves hair imbalances from its origins, resulting in healthy hair. The therapy provides hair growth, dermatitis control and reduction of hairloss, irritation, itching and excessive oiliness. In addition, strengthening the stratum corneum and hair follicles.

The treatment that completely restructures and recovers bleached and fragile hair, leaving it instantly more resistant, hydrated, shiny, silky and soft. Its formula contains the exclusive Nano Acrylic technology, combined with LunaMatrix, Amino Acid Blend, Panthenol and CoconutOil.