All Products (63)

Key ingredients: keratin, white clay, cocoa oil — which deeply condition, repair, and reduce frizz while adding shine and manageability  It’s formulated to eliminate up to ~95% of frizz and curl, for a sleeker, radiant finish, and is professional-use focused How to Use  Step 1: Deep Cleansing Shampoo Shampoo twice, massaging into wet hair and scalp for a few minutes each time. Let sit 2–3 minutes, then rinse thoroughly after each wash. Towel-dry, then blow-dry: 80% dry if hair is moderately curly. 100% dry if hair is very curly  Step 2: Keratin Treatment Section fully dried hair into 4 parts. Apply the treatment (small amount per thin subsection), from ~1 cm away from scalp down to the ends, starting at the nape of the neck. Let sit for ~20 minutes  Blow-dry completely, aligning strands. Flat-iron each thin section 7–10 times to seal the keratin into the hair.  

White clay and cocoa oil: deeply condition, repair damaged strands, and control frizz  Clinically shown to eliminate up to 95% of frizz and curls, suitable for all hair types without altering hair colour Long-lasting effect — smoothness can persist for 3–5 months or up to 5 months depending on hair care post-treatment. Step-by-Step Usage Instructions Step 1: Deep Cleansing Shampoo Wash hair 2 to 3 times with the included deep-cleansing shampoo, massaging at the scalp to remove buildup. Allow 2–3 minutes per wash before rinsing Towel-dry hair, then blow-dry to 80% dry for moderate curls, or 100% dry if hair is very curly Step 2: Keratin Smoothing Treatment Section hair into four parts. On thin subsections, apply the Moroccan treatment from root to ends, keeping about ½ inch (~1 cm) from the scalp to avoid irritation  Let it process for about 20 minutes  Step 3: Heat Activation Blow-dry hair fully, using a paddle or round brush to align strands  Working in very thin slices, flat-iron each section 7–10 times to seal in the treatment  Allow hair to cool for 10–15 minutes before moving on . Step 4: Final Rinse & Style Rinse hair with lukewarm water only—do not shampoo post-treatment  Style as desired. Avoid washing for 48 hours to let results set if recommended by some stylists

The Inoar G.Hair keratin treatment is known for making even the most difficult hair types treatable again. The formula of this keratin treatment ensures that very dry, brittle and / or little elastic hair is transformed into silky, straight and very shiny hair. Unique to the active ingredients is that it provides deep hydration. This treatment is ideal for hair types that lack much moisture such as frizzy hair, afro hair and chemically treated hair. Besides moisture recovery is there, depending on hair type and hair style, already a straightening effect of 40% to 100% after the first treatment for a duration of 3 to 5 months. With the advent of the Inoar GHair keratin treatment, relaxing and straightening are now a thing of the past. These popular treatments to straighten the hair we also recommend against. It creates brittle and permanently damaged hair. The Inoar GHair keratin treatment on the other hand nourishes the hair naturally with keratin and results in straight hair without damaging the structure of the hair.

Nanohall Plastia is a Brazilian protein with a Nano plastic capillary repair. Offers healthy and long-lasting molecular realignment to hair. Its technology is enriched with natural and technological ingredients responsible for renewing the damaged hair fiber and recovering the strength lost by the hair. Due to its moisturizing and filling action, Nanohall Plastia Prohall protects the hair fiber and prevents the cuticles from opening, retaining the treatment inside the hair. Action: While the hyaluronic acid acts directly in the intense hydration of the hair, the lactic acid enhances the treatment for the renewal, nutrition and capillary rejuvenation. In addition, the exclusive Bacaba oil, native from Amazon, with its high content of fatty acids, provides a lipid replacement, preventing the hair from drying out and treating them intensively. Benefits: ✓  Renews the hair fiber; ✓  Restores the strength of the hair; ✓  Moisturizing and filling action; ✓  Nutrition and hair rejuvenation; ✓  Intense hydration;

Select Blond offers a complete treatment for blonde hair, promoting alignment, frizz reduction, and color uniformity. Its toning action neutralizes yellowish tones, while the advanced formula repairs the hair fiber, controls excessive volume, and leaves the hair healthy, soft, and intensely shiny. Total Repair and Toning ActionFormulated with Lumini System as the main technology, Select Blond penetrates the hair fiber, restoring damage caused by chemical treatments, pollution, and UV exposure. In addition to providing intense hydration, the treatment evens out the color of blonde hair, enhancing luminosity and neutralizing unwanted tones. Benefits of Select Blond Long-lasting alignment with a natural effect Toning action that eliminates yellow tones Frizz reduction and control of excessive volume Deep hydration and soft touch Reconstruction of the hair fiber and strengthening of the strands Intense nourishment and balance of natural oiliness Intense shine and a healthy appearance Protection against external aggressors and daily wear Practical and safe application Advanced Technology and Key Active IngredientsThe Select Blond formula combines innovative ingredients to ensure effective treatment: Lumini System Restructures the hair fiber, promoting alignment and softness Enhances nutrient absorption, boosting hydration Coconut Oil Reduces frizz, tames unruly strands, and combats dryness Forms a protective barrier against external damage Hydrolyzed Collagen Increases elasticity and strength of the hair Provides natural movement and structural repair Lactic Acid Penetrates the inner layers of the hair, restoring the fiber Combats dryness and restores hydration and shine Usage IndicationsRecommended for natural or bleached blonde hair, especially for those looking to neutralize yellowish tones and even out color. Compatible with LOW POO and suitable for all hair types (straight, wavy, curly, and coily), including chemically treated hair. SpecificationsProfessional-use product with toning action, thermal alignment, and fiber reconstruction.Approximate yield: up to 6 months for medium to long hair. Precautions Perform a patch test before use Store in a cool, well-ventilated place Pregnant or breastfeeding women should consult a specialist before application Try Select Blond and enjoy aligned, hydrated, and yellow-free blonde hair!

Experience the transformative power of the Coconut Liss™ Hair Straightening Intro Set. This introductory kit is designed for salons and hairstylists to discover the exceptional results of the Coconut Liss™ Hair Straightening Collection.  The set includes the Coconut Liss™ Hair Straightening Protein, a professional-grade formula that delivers perfect straightening while providing intense hydration and nourishment. Complementing the Protein, the Coconut Liss™ Shampoo gently cleanses the hair, while the Conditioner deeply moisturizes and detangles.  This introductory set offers a glimpse into the remarkable benefits of the Coconut Liss™ Collection, enabling you to elevate your salon services and provide your clients with beautifully straightened hair that is deeply hydrated and irresistibly smooth.

Experience the transformative power of the 7 Oils™ Hair Straightening Protein, enriched with the revolutionary Brazilian Botanic Blend. This natural organic-based protein is a true game-changer in the world of hair straightening. Crafted with a luxurious blend of 7 exotic oils sourced from the Brazilian flora, it delivers unmatched straightening results while providing intense nourishment for your hair. With our innovative Brazilian Smoothing Technology, this protein treatment works its magic, taming frizz and transforming unruly locks into silky-smooth, straight perfection. Combining the Brazilian Exotic Oils of Cocoa, Murumuru, Tucumã, Avocado, Coconut, Macadamia, and Shea Butter. Cocoa nourishes and adds shine, Murumuru restores moisture balance, and Tucumã provides antioxidant protection. Avocado delivers essential nutrients, Coconut enhances strength, Macadamia combats frizz, and Shea Butter moisturizes deeply. Experience the powerful blend of these oils for remarkable straightening results and nourished, healthy-looking hair. Formulated without formaldehyde, this protein treatment ensures a safer and more pleasant experience for both hairstylists and clients. Embrace the power of the 7 Oils™ Hair Straightening Protein, a true revolution in hair care. Elevate your salon services and offer your clients the ultimate high-tech green hair-smoothing solution that will leave them amazed. Say goodbye to frizz and hello to beautifully straight, nourished locks that radiate with health and vitality. Unleash the magic of the 7 Oils™ Hair Straightening Protein and unlock the secret to perfect, salon-worthy hair.

Introducing Coconut Liss™, the ultimate Hair Straightening and Hydration Solution designed for professional hairstylists seeking perfect straightening results with intense hydration and hair smoothing benefits. The innovative Hydro Coconut Technology combines nourishing Coconut Oil, revitalizing Grape Seed Oil, strengthening Coton Seed Oil, and rejuvenating Hydrolyzed Silk. Coconut Liss offers transformative results, delivering smooth and straight hair with enhanced hydration and manageability, providing intense moisturization, and restoring dry and damaged hair to its optimal health. Experience the benefits of Coconut Liss: perfect hair straightening, long-lasting hydration, and a luxurious silky-smooth look. The nourishing properties of Coconut Oil replenish moisture, while Grape Seed Oil helps strengthen and protect the hair strands. Coton Seed Oil adds softness and shine, while Hydrolyzed Silk contributes to the overall smoothness and silkiness of the hair. Say goodbye to frizz, unruly curls, and dullness and hello to perfect, hydrated hair. Coconut Liss unlocks the potential for remarkable hair transformations, leaving hair silky, smooth, and incredibly radiant. Elevate your salon experience with Coconut Liss, the preferred choice for hairstylists seeking flawless straightening, intense hydration, and luxurious hair smoothing results.

* Professional products. Requires special training! The smoothing of the Coffee Premium Collagen Homna Tokyo Capillary Regenerator Gel is achieved by the exclusive action of the gelatinous collagen that acts directly on the hair fiber. Its lightweight base formula allows collagen, keratin and its actives to act intensely on the hair, reassociating the molecules and forming a protective and flexible film on the hair fiber. The moment it receives the heat source, it promotes a smooth, malleable and long-lasting structure.