All Products (67)

Tropicalis Thermal Straightening is the original Brazilian Protein, free from formaldehyde, that completely realigns the hair resulting in perfect straightening. Its formula has tropical oils and butters that bring shine and softness to the hair.

The Inoar G.Hair keratin treatment is known for making even the most difficult hair types treatable again. The formula of this keratin treatment ensures that very dry, brittle and / or little elastic hair is transformed into silky, straight and very shiny hair. Unique to the active ingredients is that it provides deep hydration. This treatment is ideal for hair types that lack much moisture such as frizzy hair, afro hair and chemically treated hair. Besides moisture recovery is there, depending on hair type and hair style, already a straightening effect of 40% to 100% after the first treatment for a duration of 3 to 5 months. With the advent of the Inoar GHair keratin treatment, relaxing and straightening are now a thing of the past. These popular treatments to straighten the hair we also recommend against. It creates brittle and permanently damaged hair. The Inoar GHair keratin treatment on the other hand nourishes the hair naturally with keratin and results in straight hair without damaging the structure of the hair.

Donna Indiana Brazilian Keratin Treatment is a premium hair-smoothing solution designed to deeply nourish, repair, and straighten even the most unruly hair. Enriched with high-quality Brazilian keratin and natural botanical extracts, this advanced formula penetrates the hair fiber to restore strength, eliminate frizz, and provide long-lasting shine. Ideal for all hair types, Donna Indiana offers a salon-grade straightening effect that leaves hair silky, smooth, and manageable for up to 3 months. Whether your hair is curly, wavy, or chemically treated, this treatment delivers intense hydration while protecting against environmental damage.

Burix One is a product aimed at Hair Restructuring techniques whose main objective is to align the hair and revitalize the damaged hair fiber. Developed with a 100% organic and vegan formula, the product strengthens the strands and seals the cuticles, providing a healthy, soft and long-lasting smooth. Burix One is a product for professional use recommended for anyone looking for a beneficial and safe alignment, as its technology is capable of preventing the main signs of dryness and repairing the damage suffered by the capillary structure. Its use is authorized for all types of yarn, including chemically treated ones or those undergoing capillary transition. Benefits offered by Burix One: – Powerful and long-lasting smooth;– Deep hydration and soft touch to the locks;– Extraordinary brightness;– Nutrition;– Reconstruction and retexturing of internal structures;– Replacement of keratin;– Antioxidant and rejuvenating action;– Repair of the main damages suffered by the wire;– Control of frizz and repair of split ends;– Easy and practical application.

Introducing Silk Express™, the ultra-fast hair straightening solution designed for professional hairdressers. Our top-performing product combines organic tannins and high-performance technology to provide unbeatable smoothing results in a world-record pause time of just 10 to 20 minutes. Our Taninoplastia Tanino Fusion™ Technology utilizes tannin-enriched actives to fix keratin and protein in hair strands, resulting in a smoother, shinier and more manageable appearance.  Silk Express™ is formaldehyde-free and safe to use on all hair types without causing damage or changing color. Whether you have blonde, bleached, damaged, or textured hair, you can trust Silk Express to deliver the smooth and shiny results your clients desire. Upgrade your salon's hair straightening capabilities with Silk Express™ and impress your clients with its unbeatable speed and effectiveness. Don't settle for traditional straightening treatments that take up to an hour – switch to Silk Express™, the ultimate Brazilian hair straightening protein, and save time without sacrificing quality. 

Elevate your hair straightening game with Top One™ Hair Straightening Nutri Protein. This professional-grade formula is designed to deliver impeccable straightening results while providing intense nourishment and hydration to your hair.  Enriched with our exclusive Nutri Oils Blend, featuring the nourishing benefits of Argan, Grape Seed, Coconut, and Sunflower Oils, this protein treatment repairs and strengthens your hair, leaving it silky-smooth, manageable, and full of shine. Embrace the power of our advanced Nutri Oils technology and offer your clients the ultimate hair straightening experience with Top One™ Hair Straightening Nutri Protein.

* Professional products. Requires special training! Alignment for colored and streaked hair. Plasthair Bixyorellan Jabuticaba Homna Tokyo Reconstructive Mask contains actives that provide nutrition and strengthening of the capillary fiber. Combats oxidative stress caused by excessive coloring processes. It contains keratin amino acids, anthocyanin (a natural jabuticaba pigment) that helps restore hair color. It has antioxidant action that protects the wires. ACTIVE: Jabuticaba extract, Anthocyanin, Hydrolyzed keratin INDICATION FOR USE: Curly hair (3A, 3B and 3C) DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Jabuticaba Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired. TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After the 20 or 40 minute break (depending on the product), remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

* Professional products. Requires special training! Coffee Green Protein Complex is a single step and does not require pre-washing with anti-residue shampoo. It was developed with glycolic extract of green coffee, a non-toxic organic compound. It has functional assets such as proteins and mint extract, which interact effectively in the cortex together with the action of Vaniliplasty, promoting reconstruction, malleability, intense shine and extremely straight hair. It has purple pigment, acting as a toner on blonde hair. Coffee Green Protein Complex is a versatile product with several possibilities of use, and is also indicated for reconfiguration of curls and for temporary straightening. Also indicated for the male audience to discipline beard and hair.  ACTIVE: Green Coffee Glycolic Extract, Protein Complex, Vaniliplasty, Mint extract INDICATION FOR USE: Wavy hair (2A, 2B and 2C), Curly hair (3A, 3B and 3C) and Curly hair (4A, 4B and 4C).  HOW TO USE: 1. With clean hair, divide it into 4 parts. 2. Apply Coffee Green Protein Complex Disciplinante 1 cm away from the roots, aligning the strands with a fine-toothed comb. 3. Let it act for 30 to 55 minutes. 4. After pausing, rinse well until the complete removal of the product. 5. Remove excess water with a towel and start the brushing process until the wires are completely polished. 6. Flat iron thin strands using the flat iron temperature indicator table. It is not necessary to rinse after ironing.  TIPS FOR THE HAIRDRESSER: Shake the product well so that the assets are homogeneous; - After a pause time, remove as much excess product as possible with an extra-fine comb; - Always indicate the appropriate Honma Tokyo maintenance for each hair type and condition; - Honma Tokyo products have natural extracts, so there may be color variation in the base in each batch, as each product is unique; - Always flat iron very thin strands, as this allows for a more natural straightening and hair with perfect balance; - The step-by-step instructions for Honma Tokyo products were developed through research and tests carried out in our laboratory, so follow them correctly.

Transform your hair with Cadiveu Brazilian Thermal Reconstruction, a salon-grade smoothing and repair treatment designed to restore, strengthen and deeply nourish damaged or frizzy hair. Formulated with Brazilian cocoa butter, keratin, and panthenol, this thermo-activated system rebuilds the hair fibre from the inside out—leaving hair silky-smooth, frizz-free, and brilliantly shiny for up to three months. Ideal for all hair types, including coloured or chemically treated hair. Key Benefits ✅ Instantly smooths and realigns hair cuticles✅ Reduces frizz and adds intense shine✅ Strengthens and reconstructs damaged hair✅ Long-lasting results (up to 3 months)✅ Safe for all hair types – including bleached, coloured, or highlighted hair How to Use (Professional Application) Wash hair with anti-residue shampoo and dry 80%. Divide hair into sections and apply the Thermal Reconstruction evenly. Blow-dry completely. Flat iron each section 7–10 times (190–230 °C). Rinse and finish with a deep conditioning mask for 3–10 minutes.

The G.Hair Japanese Treatment Kit is a two-step smoothing system designed for voluminous, frizzy, or unmanageable hair. It includes: Deep‑cleansing/pre‑treatment shampoo Japanese Treatment smoothing cream Formulated with a cocktail of amino acids, natural proteins, and extracts of goji berries and blueberries, this kit aims to smooth, hydrate, reduce volume, and impart shine and manageability, without fully straightening hair How to Use: Step-by-Step 1. Shampoo Apply the clarifying shampoo to damp hair, massage gently, then rinse thoroughly. Repeat if needed  2. Treatment Application After shampooing, apply the Japanese Treatment cream evenly throughout the hair. Leave in place for about 30 minutes, to allow active ingredients time to work 3. Rinse & Style Rinse out the treatment thoroughly. Finish styling as desired. For enhanced smoothness, blow‑dry and flat iron hair after treatment application  There’s no flat‑ironing specified in all instructions, but many stylists recommend heat styling post‑treatment to seal effects and boost shine

Key ingredients: keratin, white clay, cocoa oil — which deeply condition, repair, and reduce frizz while adding shine and manageability  It’s formulated to eliminate up to ~95% of frizz and curl, for a sleeker, radiant finish, and is professional-use focused How to Use  Step 1: Deep Cleansing Shampoo Shampoo twice, massaging into wet hair and scalp for a few minutes each time. Let sit 2–3 minutes, then rinse thoroughly after each wash. Towel-dry, then blow-dry: 80% dry if hair is moderately curly. 100% dry if hair is very curly  Step 2: Keratin Treatment Section fully dried hair into 4 parts. Apply the treatment (small amount per thin subsection), from ~1 cm away from scalp down to the ends, starting at the nape of the neck. Let sit for ~20 minutes  Blow-dry completely, aligning strands. Flat-iron each thin section 7–10 times to seal the keratin into the hair.

Nanohall Plastia is a Brazilian protein with a Nano plastic capillary repair. Offers healthy and long-lasting molecular realignment to hair. Its technology is enriched with natural and technological ingredients responsible for renewing the damaged hair fiber and recovering the strength lost by the hair. Due to its moisturizing and filling action, Nanohall Plastia Prohall protects the hair fiber and prevents the cuticles from opening, retaining the treatment inside the hair. Action: While the hyaluronic acid acts directly in the intense hydration of the hair, the lactic acid enhances the treatment for the renewal, nutrition and capillary rejuvenation. In addition, the exclusive Bacaba oil, native from Amazon, with its high content of fatty acids, provides a lipid replacement, preventing the hair from drying out and treating them intensively. Benefits: ✓  Renews the hair fiber; ✓  Restores the strength of the hair; ✓  Moisturizing and filling action; ✓  Nutrition and hair rejuvenation; ✓  Intense hydration;

Select Blond offers a complete treatment for blonde hair, promoting alignment, frizz reduction, and color uniformity. Its toning action neutralizes yellowish tones, while the advanced formula repairs the hair fiber, controls excessive volume, and leaves the hair healthy, soft, and intensely shiny. Total Repair and Toning ActionFormulated with Lumini System as the main technology, Select Blond penetrates the hair fiber, restoring damage caused by chemical treatments, pollution, and UV exposure. In addition to providing intense hydration, the treatment evens out the color of blonde hair, enhancing luminosity and neutralizing unwanted tones. Benefits of Select Blond Long-lasting alignment with a natural effect Toning action that eliminates yellow tones Frizz reduction and control of excessive volume Deep hydration and soft touch Reconstruction of the hair fiber and strengthening of the strands Intense nourishment and balance of natural oiliness Intense shine and a healthy appearance Protection against external aggressors and daily wear Practical and safe application Advanced Technology and Key Active IngredientsThe Select Blond formula combines innovative ingredients to ensure effective treatment: Lumini System Restructures the hair fiber, promoting alignment and softness Enhances nutrient absorption, boosting hydration Coconut Oil Reduces frizz, tames unruly strands, and combats dryness Forms a protective barrier against external damage Hydrolyzed Collagen Increases elasticity and strength of the hair Provides natural movement and structural repair Lactic Acid Penetrates the inner layers of the hair, restoring the fiber Combats dryness and restores hydration and shine Usage IndicationsRecommended for natural or bleached blonde hair, especially for those looking to neutralize yellowish tones and even out color. Compatible with LOW POO and suitable for all hair types (straight, wavy, curly, and coily), including chemically treated hair. SpecificationsProfessional-use product with toning action, thermal alignment, and fiber reconstruction.Approximate yield: up to 6 months for medium to long hair. Precautions Perform a patch test before use Store in a cool, well-ventilated place Pregnant or breastfeeding women should consult a specialist before application Try Select Blond and enjoy aligned, hydrated, and yellow-free blonde hair!

Introduce your clients to the incredible benefits of the Top One™ Hair Straightening Intro Set. This introductory kit includes the Nutri Protein, Shampoo, and Conditioner, all in a convenient 200ml size. Experience the power of our advanced hair straightening formula, enriched with the nourishing Nutri Oils Blend of Argan, Grape Seed, Coconut, and Sunflower Oils. Achieve silky-smooth, straight locks with ease and provide your clients with a taste of the exceptional results they can expect from the Top One™ Hair Straightening line. Elevate your salon services and create a lasting impression with the Top One™ Hair Straightening Intro Set. 

* Professional products. Requires special training! Alignment for blonde and streaked hair. Plasthair Bixyorellan Passion Fruit Homna Tokyo Reconstructive Mask performs high performance in the alignment of the hair fiber due to the potential of the acidic assets of Passion Fruit, in addition to being rich in vitamin A, C and complex B, which restore shine and softness. Passion fruit stands out due to its acidity index, which acts transformingly on the hair fiber and in synergy with the exclusive formula, especially on resistant blonde and streaked hair. ACTIVE: Passion fruit oil, honey extract, hydrolyzed keratin INDICATION FOR USE: Curly hair (3C), Curly hair (4A and 4B) blonde and locks. DIRECTIONS FOR USE: 1. After washing and rinsing the hair with PlastHair Bixyorellan Preparatory Shampoo, dry it 100% with a hairdryer. 2. Apply the PlastHair Bixyorellan Passion Fruit Reconstructive Mask lock by lock to the entire length of the hair, 1 cm away from the roots, aligning them with a comb. Let it act for 20 minutes. 3. After pausing, dry the hair 100% using a hairdryer. 4. Then flat iron thin strands according to the temperature table. 5. Let it cool and rinse well with warm water until the product is completely removed and finish as desired.