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The Gold Xpress Treatment has a mission to completely restructure even in most severe cases as chemical haircut. It repairs and restores inside of the strands before and after smoothing and bleaching processes. It provides strength and resistance to the mushy and brittle hair by aggressive chemical processes “that cause excessive elasticity and breakage of the hair fiber” and by physical processes such as excessive use of iron flats and hair dryers. Its concentrated formula has nutrients, amino acids, vitamins and minerals that balance the pH, preventing hair weakening.